Apple's latest iPhone ads tackle privacy, encryption, and recycling in simple but effective ways

Apple's latest iPhone ads tackle privacy, encryption, and recycling in simple but effective ways
Apple has uploaded not one and not two, but three new iPhone ads to the company's official YouTube channel for Australia (for some reason) in the past 24 hours, highlighting topics that have been the center of attention of various previous publicity stunts and marketing materials.

This time around, the Cupertino-based tech giant is keeping things short and simple, using clear messages and absolutely no bells and whistles to explain why iPhones are the best. No specific model is mentioned, no actors are employed, no catchy music or elaborated effects, no nothing. Just some text and a few basic sounds. It remains to be seen if the 15-second clips will eventually show up on the company's main YouTube channel as well, but even if they do, they're definitely not flashy enough to go viral.


That being said, simplicity is sometimes the way to go when you're trying to convey a serious and important message. For instance, you may remember a pair of privacy-focused commercials called "The Answer" and "Inside Joke", which Apple released in the last few months. Although the two videos were longer and more elaborated than today's iMessage encryption and App Store privacy PSAs, they were also pretty confusing, failing to hit the mark with either humor or information.


In contrast, while the two aforementioned new ads aren't trying to be funny, they're at least successful in properly informing iPhone users of their devices' strengths. They also shuffle some key words around to illustrate the wall Apple forms between its apps and malware, as well as the way your conversations are scrambled to maintain your complete privacy.

 

Those are pretty nice touches, and the same goes for the letters removed from a phrase and recycled into the second part of the "Material Recycling" ad. That's also a very simple and low-key iPhone promo, which however manages to make its point rather efficiently, reminding us of Apple's tireless iPhone recycling efforts.

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20 Comments

1. sgodsell

Posts: 7004; Member since: Mar 16, 2013

And apple wants everyone to believe that they are truely secure and private with your data. Hoping everyone will forget all the security breaches and private data that was taken from their customers. Nothing like getting the ignorant to believe in your false truths. But then again that's exactly what Apple wants, especially since Apple can't fight on hardware anymore. So let's use our closed off iOS, so the public can't check if we are really secure or not. Only the hackers know the truth.

2. sgodsell

Posts: 7004; Member since: Mar 16, 2013

Well the hackers, the government's and other authorities, and companies that can actually get at your private data, and naturally those won't be mentioned by Apple because Apple wants you to believe that no one can get access to your data.

4. iloveapps

Posts: 691; Member since: Mar 21, 2019

Nice try butthurt android. Have you ever wonder why there are many piles of iPhones the government wants to unlock and there are no single android phone mention where they find it difficult to unlock. Make sense right.

8. sgodsell

Posts: 7004; Member since: Mar 16, 2013

If it was to get out that it was really easy to unlock Apple's iPhones, then Apple themselves wouldn't be able to use that crap about being secure and private. Plus the government's and law enforcement officials wouldn't have these tools to help them out. Plus the public would loose faith in Apple's trust. It's the real ignorant people that believe that all your data is private and secure.

9. Back_from_beyond

Posts: 1293; Member since: Sep 04, 2015

Where are those piles of iPhones because i sure haven't heard about it or seen it, so odds are you're lying as usual. Last I heard every iPhone is hackable (full file system extraction) and most but not all Android phones. If there are piles it's likely because like you, criminals bought into Apple's bulls**t about how safe and secure iPhones are, not realizing they were lying and they're now waiting to be cracked wide open.

5. Leo_MC

Posts: 6897; Member since: Dec 02, 2011

You don't like Apple products - because you believe they have bad hardware, bad software, bad support, security breaches etc - so you don't use them; if you don't use them, it's safe to say your info comes from the internet and those sources proved themselves often to be untrustworthy. If you don't know for sure the things you are talking about, why would you invest so much energy in trying to convince other people that your negative bias is true?

10. Mike88

Posts: 216; Member since: Mar 05, 2019

What are you trying to convince us?? Apple is unsafe and Android is safe?? Ios is the most secure OS in the world and if someone is concerned about privacy, they should stay away of Google and it's mission

12. Fred3

Posts: 432; Member since: Jan 16, 2018

Mike88 you do know Apple's ICloud uses Google's server right

13. Mike88

Posts: 216; Member since: Mar 05, 2019

Yes even Amazon servers but they encrypt everything stored on these servers so they don't have the keys to access your data,, keys to access your data are in your ios devices only

14. Back_from_beyond

Posts: 1293; Member since: Sep 04, 2015

And yet iCloud has been hacked and tons of data stolen before, unbelievably secure... By a 16 year old at the time.

19. mootu

Posts: 1443; Member since: Mar 16, 2017

He was 16 when he went to trial. He was actually 14 when he first hacked them and spent a year messing around in thier servers before he was caught.

20. mootu

Posts: 1443; Member since: Mar 16, 2017

"Yes even Amazon servers but they encrypt everything stored on these servers so they don't have the keys to access your data,, keys to access your data are in your ios devices only" IOS devices are not fully secure. Cellbrite can unlock and grant full access to any IOS device. It's an ongoing battle between Cellbrite and Apple and Cellbrite keeps winning.

3. iloveapps

Posts: 691; Member since: Mar 21, 2019

iMessage is the best messaging service.

7. afrohoxha

Posts: 231; Member since: Mar 13, 2014

As if you know any other one...

6. wickedwilly

Posts: 632; Member since: Sep 19, 2018

How can a messaging system that only works fully with a small minority of phones be the best? My iMessage app is tucked away in my annoying Apple apps folder on my last home screen.

11. apple-rulz

Posts: 1926; Member since: Dec 27, 2016

LOL at the Apple haters and their obsession with Apple and butthurt.

15. Jrod99

Posts: 707; Member since: Jan 15, 2016

Someone quick. Call a tech expert. Not a modern one but a old school one. My iMessage will text Androids too so I keep it right on home screen at all times. But is better with other iOS devices.

16. wickedwilly

Posts: 632; Member since: Sep 19, 2018

You said it, it will send an SMS, not a direct message. Old school and outdated.

17. Leo_MC

Posts: 6897; Member since: Dec 02, 2011

It can also send a MMS.

18. BigVanVader

Posts: 45; Member since: Jan 01, 2016

Who cares blah blah

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