Apple highlights Safari privacy in yet another themed iPhone ad (video)


Apple's newest iPhone ad basically picks up where the last one left off a couple of weeks back, focusing on something that wasn't as strongly highlighted in marketing materials for previous generations. Of course, many of Tim Cook's interviews and relatively rare public appearances over the years have been about the security and privacy of iOS and macOS users, which Apple's CEO repeatedly deemed more important than anything. Yes, even profits (allegedly).

As more and more everyday consumers seem to be paying attention to the insidious ways Facebook collects data from users of the world's largest social network, this feels like a pretty good time for Apple to remind people of Safari's privacy-focused features. The web browser that comes pre-loaded on your iPhone is capable of "limiting sites from tracking you across the web", claims a 30-second new commercial, ensuring "what you browse" remains "your business" and your business only. 

The ad makes its point by starring a 15-year-old hesitant about dealing with a certain hairy situation and, presumably, insecure about whether or not he should search for the answer to his dilemma online. That's a pretty tame way to tackle such a complex and controversial issue as online privacy, but ultimately, the important thing is to send the right message... and prominently feature the iPhone XR in the process.

 

That being said, the longer ad uploaded to Apple's YouTube channel earlier this month under the subtitle "Private Side" was far more entertaining, getting its point across even clearer as it focused on many different areas of our everyday lives where privacy is essential. No wonder the 50-second video garnered over 27 million views, while "The Answer" sits at a little over 160,000 hits at the time of this writing.

By the way, if you want to learn more about Apple's "approach to privacy" and its many tools designed to protect users against every violation trick in the book, both YouTube clips have a link in their description to a webpage dedicated to this topic

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8 Comments

1. drunkenjay

Posts: 1647; Member since: Feb 11, 2013

not related but phonearena removed the consumer reports article because it shows how bad their battery tests are LOL.https://www.phonearena.com/news/Consumer-Reports-says-Galaxy-S10-Plus-is-the-best-smartphone_id114913

2. iloveapps

Posts: 582; Member since: Mar 21, 2019

They have different way of testing and that’s for sure and knowing iphone’s battery is smaller than competition and still rocking most android. Now ever wonder if the same battery size apple put on their phones as competitors, shocking!

5. drunkenjay

Posts: 1647; Member since: Feb 11, 2013

never said iphone max batteries were bad but its impossible for them to beat the s10+ but yes, if they placed the same sized battery as the s10+, it would win.

7. sgodsell

Posts: 6902; Member since: Mar 16, 2013

Different is one thing. But PhoneArena doesn't actually tell anyone how they run their specific tests. Since they don't release what they actually do, then their so called battery tests are crap. You know it's a test, so why can't PhoneArena actually release what they are doing in these tests. Please tell me please, tell all of us. Why all the secrecy for a battery test? Are they hiding something. To me and others, it definitely looks that way.

4. Vancetastic

Posts: 846; Member since: May 17, 2017

Between that and disabling comment sections, I’m starting to wonder about this place.

6. dumpster666

Posts: 54; Member since: Mar 07, 2019

typical left wing site

3. ssallen

Posts: 158; Member since: Oct 06, 2017

More fear mongering. Shocking.

8. KevinFanch

Posts: 8; Member since: Jan 11, 2019

I learned that Apple is sending more than 5MB data to Google everyday as Google is default search engine in iOS, it’s creepy! See e.foundation/privacy-facts/ . This is not what privacy conscious people want, and not what i want! We need a more ethical mobile OS like what the eFoundation offers. I’ve been testing the beta version of /e/ (e.foundation) on my Samsung Galaxy S9 and it works great. Go and check it out on their website: e.foundation

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