Want to have a successful mobile advertisement campaign? Just pick the best platform

Placing your advertisements in smartphone apps can be a great way to spread awareness about your business or product, but if you had to pick just one platform to launch your campaign on, which one would it be? Well, hopefully this infographic made by the guys over at inneractive will make the choice easier by putting Apple's iOS and Google's Android side by side and comparing the effectiveness of the ads displayed on either one of the platforms.

According to the data provided in the infographic, advertisements displayed on Android devices have a higher global fill rate (or in other words, they have a higher chance to get displayed) in comparison to those that pop up on iPhones and iPads. However, iOS users are more than twice as likely to click on an advertisement, which is among the reasons why developers for Apple's mobile platform are able to rake in higher revenues per every thousand impressions displayed in their apps.

It is also worth noting that Android apps have a higher life span on average than the ones made for iOS. However, iOS applications reach their prime time almost twice as fast, meaning that your advertisements are likely to reach a significant amount of the targeted audience in a much more timely manner.

More details are included on the infographic itself, so if you are curious to learn more, feel free to check it out.

source: inneractive

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14 Comments

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posted on 20 Jul 2011, 10:33 7

1. ano (unregistered)

You guys should change the websites name to IPHONE ARENA....Bias!!

posted on 20 Jul 2011, 15:35 2

12. remixfa (Posts: 14604; Member since: 19 Dec 2008)

I think they could have worded it a bit better but I dont see any huge bias like I have in some of their other articles.

"Android devices have a higher global fill rate (or in other words, they have a higher chance to get displayed) in comparison to those that pop up on iPhones and iPads. However, iOS users are more than twice as likely to click on an advertisement, which is among the reasons why developers for Apple's mobile platform are able to rake in higher revenues per every thousand impressions displayed in their apps."

Basically its saying that an add is seen more often on an android phone and on more phones since android has a much bigger market share than iOS. But iOS devices are more likely to click (per 1000 views) than Android.

That doesnt say they make more money on either, just that they function differently. If i have 100 clicks per 1000 on iOS and 50 clicks per 1000 on android, it would seem that iOS is making them more money. But then you add in the fact that its being seen more often on more devices, as well as having a longer shelf life on Android than iOS by 2/3s and then you realize that they probably make the developer about the same amount of money, if not more from Android.

You get the money faster on iOS and you get it more residually from Android.
That would explain why many developers go to iOS first for the quicker infusion of cash and the go to android for the long term money supply.

So no, one isnt better than the other.. they are just different ways of doing the same thing.

posted on 20 Jul 2011, 10:35 1

2. ano (unregistered)

wait you can't cause I'm sure the company you admire so much would sue you in the end! :(

posted on 20 Jul 2011, 10:45 2

3. dandirk (unregistered)

ummm they are quoting a 3rd party source... Bitch, question about how THEY got their numbers cause THAT is the only leg to stand on.

imho it makes sense that iOS customers would spend more money and be more apt to click on ads.

Seems virtually all android apps are ad supported so maybe android users just tune it out?

Could also be that android has a lot of "cheap" devices out there, which could possibly translate to less market purchases.

The selling part of android is sheer numbers though. Though not as efficient in ads/revenue there could be so many more that it makes up for it. Or not just speculating.

posted on 20 Jul 2011, 11:01 2

4. iosmaster (Posts: 115; Member since: 06 Jul 2011)

Apple its in every way better than android.

posted on 20 Jul 2011, 11:08 7

6. duder (unregistered)

except at being a phone

posted on 20 Jul 2011, 11:05 2

5. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)

Its easy to advertise a product. Just be like at&t and apple, make sure the viewer is lame and can be cool if they buy their products, especially those "if you dont have an iphone" ads :) or the "have the best coverage in the nation" ads. Bullsh_t.

posted on 20 Jul 2011, 12:13 1

7. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

This is a pretty good infographic.

posted on 20 Jul 2011, 13:02 1

8. AhmadAlsayegh (Posts: 310; Member since: 18 Jul 2011)

I agree with the statistics above ignoring the fact that most of PA visitors think that they are an iSheep.

*Since apple iOS is much easier and user friendly than Andriod, it will naturally grab all kinds of people, starting from a geek reaching to an old woman...Believe me, even my uncle who has nothing to do with technology says "iPhone is the best device I've owned", not that i agree with him, all my family members who know latterly no sh!t about technology own an iPhone, and since all those people own an iPhone, it is natural they will feel "much" less defensive not to click on an ad when it shows up in an application they like...Unlike Andriod, where most users are geeks, it is natural for them to feel offensive -especially privacy paranoid ones- when an add shows up in their application or anywhere in their phones; especially when they realize that google is an ads company at the first place

posted on 20 Jul 2011, 13:31

9. gallitoking (Posts: 4721; Member since: 17 May 2011)

I dont get it. if this is "iphone arena" why are soo many android fanboys.. here.. I can provide plenty of websites dedicated to Android where u guys can be happy.. and not pop in a vein...

posted on 20 Jul 2011, 13:49

10. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)

just because i said iphone arena doesnt mean im an android fanatic, hell that OS is stressful!!! :) i stick to the dinosaur age, old n trusty Blackberry and Symbian.

posted on 20 Jul 2011, 13:56 1

11. gallitoking (Posts: 4721; Member since: 17 May 2011)

actually Luis i do agree with your statement above. and I am sorry for no clarifying... I just think PA talks about iphone a lot knowing that there are mostly iphone haters here... and will stir up controversy.... but thank you for replying... take care