Samsung sues brand ambassador for $1.6 million after she is seen using an Apple iPhone X


Russian television host, journalist and politician Ksenia Sobchak was hired by Samsung to promote the company's smartphones in the country. Part of the contract she signed with the manufacturer called on Ms. Sobchak to be seen in public using Samsung branded handsets. A typical clause in such a contract would specifically state that the brand ambassador is not allowed to be seen publicly using a competitor's device.

The 36-year old Sobchak, reportedly the goddaughter of Russian president Vladimir Putin, apparently violated the aforementioned clause when she was seen using an Apple iPhone X during a televised interview. She tried to hide the device during the broadcast by covering it with a piece of paper, but that was not enough to prevent Samsung from finding out. The phone manufacturer is now suing Sobchak for 108 million rubles, equivalent to $1.6 million USD at today's exchange rates.

Besides appearing on television with an iPhone X, Ms. Sobchak has appeared at social events in Moscow clutching the iOS powered handset, obviously in violation of her contract. She ran against Putin earlier this year during the Russian presidential elections, and thanks to her reputation as a "party girl," she is known as the "Russian Paris Hilton."

You can watch Sobchak trying to hide her iPhone X during the aforementioned televised interview by clicking on the video at the top of this article. This indiscretion could cost her as much as $1.6 million.

source: Mirror via AppleInsider

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

FEATURED VIDEO

95 Comments

1. baldilocks

Posts: 1494; Member since: Dec 14, 2008

A contract is a contract.

4. sissy246

Posts: 7081; Member since: Mar 04, 2015

Exactly She broke it she should have to pay.

24. sirohunter

Posts: 193; Member since: Sep 23, 2017

It is, but don't forget we're dealing with russia haha! I do think that she should pay and get punished for that, but now they're saying that supposedly she wasn't allowed to use anything but an iPhone... I call BS. And also that this wasn't on the live broadcast or whatever so they weren't allowed to release that to the public... Oh well, lets see if her godfather gonna help her out on this one, even though I'm sure that this kinda cash for her is equivalent to 20 bucks for us xD

44. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

But we aren't dealing with Russia. This is a signed contract between her and Samsung. Sure the Russian government could step in, just like stupid Obama did when Apple was found guilty of stealing from Samsung. But if Russoa steps on, Samsung can get the money buy other means. Like raising prices, charging Russian companies more money on other products and services. There is more than one way to skin a cat. I can guarantee you this, I bet Samsung doesn't awnd her another paycheck.

45. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

She was caught in public using an iPhone in more than just this broadcast. And yes she wasn't on air, but the public has seen it though. If she didn't have it in the first place, it wouldn't be an issue if she was folmed. So none of what you said even matters she was busted and her trying to hide it makes her look more guilty. Now she can't lie and say she forgot. Because she's trying to hide it knowing she was wrong. But according to what I read, she is the God daughter if Putin. So yeah he could save her from the lawsuit. But he can't make Samsung pay her. I bet you that.

56. sirohunter

Posts: 193; Member since: Sep 23, 2017

Yeah in the video she actually says in russian "Just a sec I'm gonna do something and we start filming" and then she proceeds to ineffectively hide the phone, what a dumbass xD

62. Be_Mine

Posts: 242; Member since: Dec 29, 2013

It will do more Bad than Good for her career if she refuse to pay. Remember she is a Public Figure whose career depends on Public Opinion.

67. piyath

Posts: 2445; Member since: Mar 23, 2012

A contact is a contact, not a life altering curse. She is an independent citizen of Russia. She should be able to use what ever she wants because it's her human right to express her self the way she wants.

75. mootu

Posts: 1500; Member since: Mar 16, 2017

She signed that right away when she entered into the contract. She's happy to take the money but doesn't want to honor the terms. She signed away that human right to express her self the way she wants, sold her soul to the devil as they say.

76. mootu

Posts: 1500; Member since: Mar 16, 2017

She signed that right away when she entered into the contract. She's happy to take the money but doesn't want to honor the terms. She signed away that human right to express her self the way she wants, sold her soul to the devil as they say.

2. apple-rulz

Posts: 2026; Member since: Dec 27, 2016

LMFAO! You know she’s not the only one!!! Too funny!!!!

12. lyndon420

Posts: 6737; Member since: Jul 11, 2012

Yup. Another sad soul who needs to be seen with an apple device to feel socially accepted. Oh the vanity of some!!

81. whatev

Posts: 2204; Member since: Oct 28, 2015

Lol, she’s really happy swimming in money and jewels, you’re the one sad and butthurt because celebrities, politicians, royal families and rich people use iPhones

82. lyndon420

Posts: 6737; Member since: Jul 11, 2012

No. The sad thing is how people like yourself place such a high regard on something like a cellphone. It really doesn't make you any better of a person.

84. whatev

Posts: 2204; Member since: Oct 28, 2015

And who’s saying that the iPhone is a status symbol? No offense but I see that mindset on third world countries, I chose the iPhone because it’s the best option for me, not because it is a status symbol, I’m not showing my phone to anyone, I use a case that hides the apple logo, so I don’t know what you’re talking about, here a maid can buy an iPhone, and regarding celebrities and rich people in general, they all use iPhones, it’s the safest purchase or investment when going in the premium market

86. lyndon420

Posts: 6737; Member since: Jul 11, 2012

I don't see how it's the safest purchase or investment. iPhones are far from perfect and have issues just like every single other phone in existence currently. Some are worse of course like Google's gay pixel line. Google should have hung on to Motorola and kept the Nexus brand alive - I'd still be rocking my Nexus 6 during the day if the battery hadn't degraded (which is typical for all phones running such battery tech). Would be nice if consumer swappable batteries were standard practice again.

87. whatev

Posts: 2204; Member since: Oct 28, 2015

Software updates for more years which means longer overall support, more accessories available, the best app support, good resell value, customer service, etc. It is the safest purchase overall, wealthy people just buy the best their money can buy, have you seen them buying a Dacia instead of a Mercedes? Well the same apply to gadgets and everything wealthy people buy, but buying that doesn’t make you a rich person, that’s a wrong idea most of you android fans have

89. Kibzara

Posts: 122; Member since: Feb 24, 2016

"Software updates for more years which means longer overall support'... duhh, and when the new device is being unveiled, they slow down your one year old beloved device, on purpose, to force you to buy a new one. well, LOL to that...

91. whatev

Posts: 2204; Member since: Oct 28, 2015

I’m sorry darling, can you tell me what are you talking about? What is that you’re smoking? Haven’t you seen speed test between the 6S and XS? They are practically equal in speed in regular tasks, the XS is superior in video processing and other heavy tasks, but not the basic speed tests that android trolls have become huge fans in the last couple of years, now calm your titties and take several seats

92. Kibzara

Posts: 122; Member since: Feb 24, 2016

A butthurt apple fanboy can't accept the truth... Lol, get out of cooks ass

93. whatev

Posts: 2204; Member since: Oct 28, 2015

Lol, what? Didn’t Samsung get fined for forcing users to update their phones to a OS version full of bugs which also made their phones slow as hell and unusable? Now be a good girl, close that big mouth and sit down

94. Kibzara

Posts: 122; Member since: Feb 24, 2016

Maybe once. Apple does it at, and arround, every keynote. And looool, I'll sit down, so you can suck this girls nuts all the way. Butthurt fruity boy...

3. midan

Posts: 2722; Member since: Oct 09, 2017

If it's not an iPhone it's not an iPhone

25. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

True.

49. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Samsung badly needed celeb to promote their products. And those celeb can’t stand how awful their devices so they secretly use iphone. Samsung desperately bad in this. Don’t force people.

58. lyndon420

Posts: 6737; Member since: Jul 11, 2012

Maybe a celebrity (or whoever)... shouldn't sign a contract if the product they're about to endorse offends them then...eh? This woman looks like a gold digger...she was paid a lot of money to indorse a product. Hopefully this spreads all over the internet, and may she never find a good endorsement deal again because of it.

90. Kibzara

Posts: 122; Member since: Feb 24, 2016

and how do you think apple got its reputation?!?! don't be a fool...

31. toosmoove

Posts: 914; Member since: Sep 28, 2017

True, just like if it's not a hamburger, it's not a hamburger.

47. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

One thing I do know and I do agree with fans about, the iPhone is very hard to out down once you get to really playing with it. Especially the X models. When I bought the original X, I had a very hard time putting it down. It is a very nice phone and the XS Max is even nicer being bigger. But if I signed a deal to use a competitors product and my co tarvt says I can't be in public with another product, then she simply shouldn't have broken her agreement t. Apple fan just like Apple. Sign a co tract and then dont wanna stick with it. Nothing new. APPLE has done this lots of times.

57. iushnt

Posts: 3086; Member since: Feb 06, 2013

If it’s not and OnePlus then it’s not OnePlus

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.