Those with the Apple iPhone 6 and Apple iPhone 6 Plus are using their iPads less

Those with the Apple iPhone 6 and Apple iPhone 6 Plus are using their iPads less
Pocket is an app that stores content from your phone, so that you can read it later on. Looking at more than 2 million articles and videos, Pocket examined the before and after data from those who upgraded from the Apple iPhone 5s and Apple iPhone 5 to the Apple iPhone 6 and Apple iPhone 6 Plus. What Pocket found was an interesting look at how the larger iPhone screens impacted iPhone and iPad users.

Back in the day when the 4-inch Apple iPhone 5s and Apple iPhone 5 ruled the iOS ecosystem, those with one of those two phones and an iPad, used their phone 55% of the time when viewing content. The iPad was used 45% of the time. But once the new larger-screened iPhones were launched this year, the iPads were put away. Those with the Apple iPhone 6 viewed content on their handset 72% of the time, using the tablet for the remaining 28%. The disparity was even greater with the Apple iPhone 6 Plus. Those sporting Apple's first phablet used it for content 80% of the time, relying on the iPad only 20% of the time.

Smartphone users with a larger screened phone will watch more content overall. According to Pocket, those who upgraded to the 4.7-inch Apple iPhone 6 opened up 33% more content from their Pocket account, compared to when they used the 4-inch Apple iPhone 5/5s. Those with the 5.5-inch Apple iPhone 6 Plus, opened up 65% more content from their Pocket account compared to when they used the iPhone 5/5s.

Pocket discovered that those with the iPhone 6 read on their tablet 19% less on weekdays, and 27% less on weekends. Those with the iPhone 6 Plus are reading on their iPad 31% less on weekdays and 36% on weekends. And if you see someone toting the iPhone 6 Plus, it apparently means that they love to watch video on their phone. Those with Apple's first phablet opened up 16% more video than those with an iPhone 6, and 40% more than those with an iPhone 5 or iPhone 5s.

The stats show why Apple has seen a decline in iPad sales, and why tablets as a whole, have been losing momentum. Larger screened smartphones in general, have been encroaching on the size of tablet screens.


source: Pocket via TechCrunch

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28 Comments

1. cripton805

Posts: 1485; Member since: Mar 18, 2012

Well, I can see how looking at a tiny 4" screen that's not very wide would be extremely annoying to look at. The new iPhones fixed that problem. That's why I use my tablet at home and my phone everywhere else. My phone sends the texts and calls directly to my tablet. I don't have to use my small phone at home.

25. steodoreben

Posts: 379; Member since: Sep 26, 2013

I love this article, no bias. Unlike :http://goo.gl/bDstP8

2. cncrim

Posts: 1588; Member since: Aug 15, 2011

same reason why tablet sale is slump.

15. vincelongman

Posts: 5728; Member since: Feb 10, 2013

IMO hybrids are going to replace tablets and ultrabooks in a few years time I think Apple is going to make a 12-13" iPad Pro hybrid with a touch friendly version of Mac OS X next year And I'd expect more Surface Pro or Yoga like hybrids as well

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Android tablet sale increase 16%. Doesn't sound like a slump where the grass is greener. While iPad sales took a complete nose dive. With 60% drop in sales.

3. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

No dip.

4. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

With more stock coming for 6 plus and Christmas craziness Im pretty sure ipads will loose a lot in next few months, If I had the 6plus I would sell my ipad if I had any ipad. But thankfully I cant manage a phablet so a 4.7" phone with an ipad will be perfect for me.

5. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

I'm surprised by this, considering the 6 and 6 Plus have average batt. life at best.

6. KonaStang4.6

Posts: 285; Member since: Nov 04, 2011

12 hours of use on a 6+ isn't average.

10. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

It's below average.

18. aryanfr1

Posts: 125; Member since: Jan 24, 2013

I don't have to charge my apple 6+ for 2 days with moderate use. Having said that I still use iPad than my iPhone 6+.

7. Micah007

Posts: 266; Member since: Oct 09, 2014

With Phablets there really isn't any use for Tablets anymore other than for them to replace Computers.

9. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Huh???

12. Micah007

Posts: 266; Member since: Oct 09, 2014

Tablets are moving in to replace Computers in function and Phablets look to be moving into Tablet space. Of course they will never get that large but a 6 inch phablet essentially eliminates the need for a tablet.

14. vincelongman

Posts: 5728; Member since: Feb 10, 2013

This is why I think Apple is going to make a 12-13" iPad Pro hybrid with a touch friendly version of Mac OS X next year And I'd expect more Surface Pro or Yoga like hybrids as well IMO hybrids are going to replace tablets and ultrabooks in a few years time

16. Micah007

Posts: 266; Member since: Oct 09, 2014

I can agree to that. Personally I think that's the future judging by the looks of it.

8. strudelz100

Posts: 646; Member since: Aug 20, 2014

Could be worse. Note users don't buy tablets as said 1000 times by users on PA. Samsung ain't gonna like that.

26. cripton805

Posts: 1485; Member since: Mar 18, 2012

I'm pretty sure they know that already. They knew that before they launched the Note at all... Hence the name.

11. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Makes sense, I know a couple Appleheads that got a 6+ and sold their old iphone and ipad, since they just that for everything.

13. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Makes sense. Tablets don't really have a use anymore. They used to be good when phones were small, but now we are getting phones that rival the size of tablets. There is no point anymore. Tablets are slowly going to die out, and this just confirms it. And if tablets do survive, they need to be like the surface pro line, with the ability to run full programs. Apple could make an iPad with OS X, but google doesn't really have anything of that caliber. You could say chrome OS, but that does less than android

28. downphoenix

Posts: 3165; Member since: Jun 19, 2010

since it runs off the Linux kernal, they could do a virtual environment for android apps and just do their own version of Linux on the tablet itself to allow proper multitasking, etc. Google already runs their own version of Linux on their campus.

17. dorfoz

Posts: 156; Member since: Oct 18, 2011

I'm so guilty here :(

19. chloeblack

Posts: 16; Member since: Nov 18, 2014

I'm considering getting one.

20. xeonfire

Posts: 94; Member since: Feb 15, 2014

Even with a Note 8, I am still considering getting the IPad Air 2, if you read a lot, like digital books and magazine, sooner or later you will realize a 5.5 or 6 inch display is just not enough for prolonged reading, the experience is just different on a bigger screen, you will appreciate the size of theIpad or Note 10.1, etc. It may be a jump from 4 to 5.5 for iphone users, but for users who are use to bigger screen, tablets still got plenty of life left.

21. Micah007

Posts: 266; Member since: Oct 09, 2014

" sooner or later you will realize a 5.5 or 6 inch display is just not enough for prolonged reading" I don't know about that. I've read several books on the Iphone 6+ and a 5.5 inch to 6 inch display is great and hasn't gotten old. The experience is amazing, and I'm used to bigger screens.

22. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Depends on what you are reading. For fiction books without images and graphs and such, a small e-reader like a 6" phablet or Kindle works very well. For non-fiction books, magazines, or research papers with graphs and images, a larger screen is often necessary to see "one page at a time with sufficient size and clarity". Keep in mind there is a lot of content that is designed for 8.5x11 paper. This may display on a small 5.5" screen, but it isn't readable by most humans without zooming in :) Personally, I like a Kindle or Note4/Nexus6 for fiction e-books and a Tab S 10.5 or Note 12.2 for other material. The rumored iPad Pro with its higher resolution and larger screen sounds promising as well.

23. Micah007

Posts: 266; Member since: Oct 09, 2014

I read books and comics alot, and on a 6 inch screen if formatted right is an amazing experience. I agree with larger screens than 6 inches being needed for content designed for 8.5x11. The Ipad Pro does look great with the rumored screen and resolution. I even read research papers pretty well on a 6 inch device. Some of the other readers such as the Tab S and Note are useful in more work heavy situations (which is why I still have my tablet) but for right now I think the cut-off for big screened phones should be 6 inches. I can't tell you how amazing watching videos and playing games has been on a screen that big. It almost makes me question why I had a 4.7 inch phone for all those years.

24. xeonfire

Posts: 94; Member since: Feb 15, 2014

I find reading magazine, and some text+graphics articles really tiring and annoying on a smaller screen, ie, 4.7 - 5.5 Inch, even a 7 to 8 inch tablets 8 is not enough..9.7 and above is so much better. My eye sight is already not that good, don't need to squint even more...nice if you have perfect eye sight.

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