Those with the Apple iPhone 6 and Apple iPhone 6 Plus are using their iPads less
Back in the day when the 4-inch Apple iPhone 5s and Apple iPhone 5 ruled the iOS ecosystem, those with one of those two phones and an iPad, used their phone 55% of the time when viewing content. The iPad was used 45% of the time. But once the new larger-screened iPhones were launched this year, the iPads were put away. Those with the Apple iPhone 6 viewed content on their handset 72% of the time, using the tablet for the remaining 28%. The disparity was even greater with the Apple iPhone 6 Plus. Those sporting Apple's first phablet used it for content 80% of the time, relying on the iPad only 20% of the time.
Smartphone users with a larger screened phone will watch more content overall. According to Pocket, those who upgraded to the 4.7-inch Apple iPhone 6 opened up 33% more content from their Pocket account, compared to when they used the 4-inch Apple iPhone 5/5s. Those with the 5.5-inch Apple iPhone 6 Plus, opened up 65% more content from their Pocket account compared to when they used the iPhone 5/5s.
Pocket discovered that those with the iPhone 6 read on their tablet 19% less on weekdays, and 27% less on weekends. Those with the iPhone 6 Plus are reading on their iPad 31% less on weekdays and 36% on weekends. And if you see someone toting the iPhone 6 Plus, it apparently means that they love to watch video on their phone. Those with Apple's first phablet opened up 16% more video than those with an iPhone 6, and 40% more than those with an iPhone 5 or iPhone 5s.
The stats show why Apple has seen a decline in iPad sales, and why tablets as a whole, have been losing momentum. Larger screened smartphones in general, have been encroaching on the size of tablet screens.
source: Pocket via TechCrunch