Pocket is an app that stores content from your phone, so that you can read it later on. Looking at more than 2 million articles and videos, Pocket examined the before and after data from those who upgraded from the Apple iPhone 5s and Apple iPhone 5 to the Apple iPhone 6 and Apple iPhone 6 Plus. What Pocket found was an interesting look at how the larger iPhone screens impacted iPhone and iPad users.
Back in the day when the 4-inch Apple iPhone 5s and Apple iPhone 5 ruled the iOS ecosystem, those with one of those two phones and an iPad, used their phone 55% of the time when viewing content. The iPad was used 45% of the time. But once the new larger-screened iPhones were launched this year, the iPads were put away. Those with the Apple iPhone 6 viewed content on their handset 72% of the time, using the tablet for the remaining 28%. The disparity was even greater with the Apple iPhone 6 Plus. Those sporting Apple's first phablet used it for content 80% of the time, relying on the iPad only 20% of the time.
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Smartphone users with a larger screened phone will watch more content overall. According to Pocket, those who upgraded to the 4.7-inch Apple iPhone 6 opened up 33% more content from their Pocket account, compared to when they used the 4-inch Apple iPhone 5/5s. Those with the 5.5-inch Apple iPhone 6 Plus, opened up 65% more content from their Pocket account compared to when they used the iPhone 5/5s.
Pocket discovered that those with the iPhone 6 read on their tablet 19% less on weekdays, and 27% less on weekends. Those with the iPhone 6 Plus are reading on their iPad 31% less on weekdays and 36% on weekends. And if you see someone toting the iPhone 6 Plus, it apparently means that they love to watch video on their phone. Those with Apple's first phablet opened up 16% more video than those with an iPhone 6, and 40% more than those with an iPhone 5 or iPhone 5s.
The stats show why Apple has seen a decline in iPad sales, and why tablets as a whole, have been losing momentum. Larger screened smartphones in general, have been encroaching on the size of tablet screens.
Those with the larger screened iPhone 6 and iPhone 6 Plus are using their iPads less
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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