The iPhone X order cuts news erase $14 billion off Apple's market cap

The iPhone X order cuts news erase $14 billion off Apple's market cap
Yesterday's supply chain heartbreaker of a story that Apple has cut its iPhone X orders by the whopping 40% - from 50 million to 30 million units - is making ripples with investors, it seems, as the tech giant's stock started well in the red today. Apple saw about $14 billion of its market capitalization evaporate thanks to this rumor, so instead of running unabashedly towards the trillion dollar cap, it's dipped well below $900 billion now.

All eyes will be on Apple's first quarterly results after the iPhone X introduction, as the "all-screen" handset is supposed to get the iPhones' average selling price above the $700 mark for the first time, since it costs about $370 to produce, not counting R&D or administrative costs, while Apple sells it for $999. 

Apple may still hit this impressive (at least for its shareholders) milestone, but it's the ratio of the X against the rest of the iPhone gang that's on the shelves this year which will be scrutinized in depth by investors. Knowing Apple, though, we may never learn exactly how many iPhone X units it has sold in the quarter, as the team from Cupertino usually lumps all sales together.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

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56 Comments

1. MrShazam

Posts: 987; Member since: Jun 22, 2017

Such "high demand"...

11. sgodsell

Posts: 7195; Member since: Mar 16, 2013

That is why we have never seen so many BOGO deals for the iPhone's. Even the latest iPhone 8's have BOGO deals. Also what we're people expecting from Apple. A company that rereleased the original iPhone 6 again in 2017 with its A8 SoC and 1 GB of RAM. Only this time Apple with 32 GB instead of the original 16 GB of storage. It was only a matter of time that all the hype and propaganda was going to catch up to Apple. Even their shady closed iOS which was purposely making it seem like their batteries were lasting longer by cutting down the speed of their SoCs. Apple the smoke and mirrors company.

14. daniyal_05

Posts: 93; Member since: Nov 15, 2017

No one believed when i told that iphoneX is not selling wellhttps://www.macrumors.com/2017/12/22/iphone-x-sales-not-as-strong-as-expected/

22. bucky

Posts: 3776; Member since: Sep 30, 2009

Again, you have literally spammed every single article. Nobody cares why you are saying that’s all

25. daniyal_05

Posts: 93; Member since: Nov 15, 2017

So according to your flawed logic, you don’t care and you are commenting on my post to tell this to me? I guess

45. worldpeace

Posts: 3127; Member since: Apr 15, 2016

"Nobody cares why you are saying" He's just admiting that He's a "Nobody"

51. GoTstan

Posts: 386; Member since: Jul 25, 2015

Speak for yourself, I love it

18. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

64GB storage on a $1,000 phone in this day and age is a joke.

33. makatijules

Posts: 835; Member since: Dec 11, 2017

This is way worse than Samsung making the CPU run at full speed in a benchmark. How dare Apple ever point fingers at any company. Smartphones theoretically as an electronic device, should last forever, with only the battery being the part that should ever need placing. But the device like any other battery operated product, should run full speed until th3 battery dies. Then you replace the battery, not the whole product. Apple didn't just send this update, it's been like this. The greatest artist steal, with your eyes wide open looking at them.

17. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

That notch cost them 14 billion.

2. Whitedot

Posts: 771; Member since: Sep 26, 2017

"Toughest glass ever apple made"

3. Peacetoall unregistered

Apple signature 10th anniversary product is a big fail.

19. Ralph.

Posts: 249; Member since: Dec 20, 2017

And very ugly looking phone. Hahahahaha lol Very soon Apple will be like Nokia.

21. cnour

Posts: 2305; Member since: Sep 11, 2014

Keep dreaming baby....

42. whatev

Posts: 2193; Member since: Oct 28, 2015

Your obsession with apple is a big fail, I guess it’s hard for you to overcome the sexual harassment any apple employee committed towards you

4. midan

Posts: 2707; Member since: Oct 09, 2017

seen these news way too many times with every iPhone launch, and so far everytime the reality have been something else. Have people already forgot how last q meant to be bad for Apple and then they sold lot more than anyone expected. Same going to happen again and again.

5. midan

Posts: 2707; Member since: Oct 09, 2017

Updated This was all wrong https://www.streetinsider.com/dr/news.php?id=13630249 "The analyst sees no cuts for the March quarter and believes "some media reports are likely highlighting cuts at specific iPhone 8 component suppliers and Android orders, we highlight that we do not see 3D sensing or OLED panel order cuts, which are specific components for the iPhone X." Zhang believes the iPhone X is seeing stable sales in N. America throughout the recent holiday season and has "likely seen an acceleration in China’s market over the last two weeks."

10. TerryD

Posts: 544; Member since: May 09, 2017

That whole 'This was all wrong' misunderstanding seems to have wiped $14bn off the companys value. If they get a few more bits of misinformation like that in the media they'll be going broke.

12. sgodsell

Posts: 7195; Member since: Mar 16, 2013

Midan always sees Apple as his company, and is here to pump up Apple. Midan is a smoke and mirrors kinda guy. Just like Apple.

6. makatijules

Posts: 835; Member since: Dec 11, 2017

They made too many mistakes with the X, and it's gonna hurt them. So sad, too bad!

8. midan

Posts: 2707; Member since: Oct 09, 2017

Sorry you are too late with your long post, this news getting update soon, it was false statement. So just typical analyst talk based on nothing. iPhone X sales are very good and users are happy.

9. midan

Posts: 2707; Member since: Oct 09, 2017

By hurting them you mean they are doing more money than ever before?

15. jm405

Posts: 82; Member since: Mar 22, 2016

I hope all of these >$1k phones fail.

23. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Apple will be just fine. I would like to see some better multitasking features in the iPhone though. Maybe be this will give Apple a kick in the ass, and get it going. I’m looking forward to the 6.5 inch X Plus in 2018. That will be mine on day one of preorders.

31. L0n3n1nja

Posts: 1548; Member since: Jul 12, 2016

I thought you disliked the X and were all for the Note a few weeks ago, what changed?

36. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Please post where I said I dislike the X, I’ll wait. The Note 8 is the best phone on the market. I’m waiting for you to post the link, to me saying I dislike the X.

24. cnour

Posts: 2305; Member since: Sep 11, 2014

Android lovers: Why this inferiority feeling?

27. Ralph.

Posts: 249; Member since: Dec 20, 2017

Yes, It's All About Money For Them  Apple is truly one of the most evil corporations of our generation. Steve Jobs was absolutely driven by profit and power. He cared very little for anything else. The company employs slave labor to build its products and refuses to pay taxes to the government which allows it to function. It also attempts to sue any competing company just to harass them in court. They also brain_wash , patent troll, mediocre midrange device with outdated features and a very high price.

50. cnour

Posts: 2305; Member since: Sep 11, 2014

This kind of argument is a bulls**t. All the big companies want to make money. I love Apple due to its nice products. The other things I don’t care a lot about it. It is not my job and not my specialty.

26. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Apple lost 14 billion, best news I heard this Christmas!

* Some comments have been hidden, because they don't meet the discussions rules.

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