Apple's combined iPhone X, 8 and 8 Plus uptake still can't beat the 6 and 6 Plus

While iPhone X users seem to be loving their new phones, the uptake of Apple's 2017 crop isn't surpassing the success of the 6 and 6 Plus, it seems. A research firm surveyed a representative sample of iPhone buyers in the month ending December 3, and found out that X, 8 and 8 Plus accounted for 69% of Apple handset sales in the US, which is a far cry from the 91% that the 6 and 6 Plus commanded in the same period after they hit the shelves.

In fact, the uptake of newer iPhone models compared to older ones has been the lowest in recent years, as you can see in the graph here, at least in the US. Needless to say, the price and availability of the iPhone X might be better reasons to explain this phenomenon, rather than chalk it off to unexpectedly weak sales of the new iPhones.

Other research points to exactly that conclusion, predicting that Apple may pierce through the $700 average selling price of its iPhones for the first time this quarter. On the other hand, uptake in China has been very promising, with an RBC Capital Markets survey finding double the potential interest in getting the X among Chinese buyers, compared to US ones. China is one of the most important markets for the team from Cupertino, accounting for a fifth of the sales, so that level of interest bodes well for the next iPhone batches that the Apple is able to produce. Still, before Apple takes the stage at its quarterly results press conference, and announces the exact number of iPhones it sold, the guessing game will continue.
source: WSJ (paywall)

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 2716 mAh(21h 3G talk time)



2. Diego!

Posts: 880; Member since: Jun 15, 2009

Well.. They should lower their prices. IPhone X is way too expensive and IPhone 8 and 8 Plus look exactly the same as iPhone 6. It's time for a design make over for the traditional iPhone

10. NickHill

Posts: 388; Member since: May 07, 2016

One reason could be that iPhone 6 was launched without much competition around. Galaxy S5 was getting mixed reviews, HTC One M8 wasn't doing well either. Moreover, iPhone 6 launched with new design and a plus model. I guess that's what attracted people. Now iPhones are competing with some best devices S8, S8+, Note 8, OnePlus and Xperias so this was totally expected.

12. makatijules

Posts: 835; Member since: Dec 11, 2017

The iPhone 6 sold the way it did, because the Plus model was larger and people who wanted a larger iPhone went and bought. But the also the 6 family has 4 models over 2 years. Sales are gonna drop more after media attention on them slowing down phones. Now X production is being cut. Apple is about to get some payback.

27. midan

Posts: 3219; Member since: Oct 09, 2017

"Apple is about to get some payback" You mean how they are having their best quarter in their history?

40. Settings

Posts: 2943; Member since: Jul 02, 2014

So they were wrong on ditching the headphone jack.

3. Papa_Ji

Posts: 912; Member since: Jun 27, 2016

Top Notch Fail ID

5. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

I’m loving my X, and 8, it’s all good. Typed from my X.

13. makatijules

Posts: 835; Member since: Dec 11, 2017

I thought u returned it?! Lol

16. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

You’ve heard of craigslist?

35. makatijules

Posts: 835; Member since: Dec 11, 2017

So you bought the phones, returned the phone and now you've bought it again? Why? What's different about it now. I bought it too. Then sold it on eBay. But not gonna but it again unless the devs fix all the apps I want. Which I know they aren't. So my only options is to get an older iPad Mini, if I want to use my old apps and never update it.

39. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

If you think I’m gonna sit here, and explain myself to you, to justify my purchase, then you must crazy. I don’t care if you believe me, I honestly don’t give a fk what you think dude. You spend your lonely, and I spend mine.

15. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

How many phones do you use? Sometimes it’s the Note 8, then the X, then the 8........what will it be next??

17. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

It’ll be what I want to spend my hard earned money on.

19. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

I meant how are you able to use multiple phones together. I can do with only 1 at a time!

20. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

I only have 2. Both are at&t, and have their own lines. I like iOS and Android, both work well for me. I hate only having one phone, cause I get bored and want to change up.

22. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

I also like using both Android and iOS; hate to choose one. But when I am out, it’s less convenient to carry more than one phone so I use just one. At home, I swap between both according to my desire.

23. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Sometimes I’ll bring both with me, but like you said, that’s less convenient. I no longer have my gear s3, sold it, put money with it, and bought a series 3 Nike Apple Watch. Until Samsung gets much better heart rate monitoring, I’m not investing in another gear. The Apple Watch has outstandingly accurate heart rate monitoring, and it alerts you when it’s over a certain BPM, on top of monitoring my High Intensity Interval Training. My issue was notifications not always coming through, so I did a little research and found out, by turning off wrist detection they come through 100% of the time. The gear s3 is fancier UI wise, but the Apple Watch has the better fitness features. I’ll be using my X as my daily driver for a while, just because of how good the series 3 is, now that I’m getting my notifications like clockwork. I have no problem admitting when I’m wrong about something. I was wrong about the series 3.

24. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

That’s quite honest. But I thought you used the Galaxy S8/Note 8 more. Anyways, the Apple watch S3 ‘does’ have great fitness tracking capabilities, just like some iPhones with an M-series motion co-processor. I also trust iPhones more, compared to Androids, for when I do fitness training, and might buy a Gear Fit 2 Pro successor in the future, largely because I don’t wanna charge a watch every day. Gear Fit series has much better battery life, though it might not be as accurate for activity tracking as an Apple Watch. But that’s where the iPhone lends a hand. Together, they make a great combo for everyday use!

25. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Normally I do use the Note 8 more, but I’ve been frustrated with the gears HRM for quite some time, as well as the pedometer sticking from time to time, and not counting my steps. I still think the Note 8 is the best phone out, but the best combo to me, is the X and series 3. I’m a fitness nut, and fitness tracking matters most to me, so I made a daily driver switch based on that. The Gear fit is nice, but it’s a dedicated fitness tracker, not a smart watch. I had the fit 2, and immediately sold it.

26. meanestgenius

Posts: 22794; Member since: May 28, 2014

What's up, my dude? I feel you on the two-phone thing. Been rocking my KEYone solo for sometime, but my Note 8 arrived last week, so now I'm back to rocking two. So far, I'm digging it! So many features! Although, typing on a vkb will take some time for me to get used to. Glad you got back up with the X! iOS has been your thing like BlackBerry has been my thing. We get what we like, and we rock it.

29. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Yes sirrr lol. I’m still an iOS guy, despite my tell it like it is approach. iOS and android just do it for me, but the Gear S3 needs work. You have an awesome combo bro. Happy holidays

32. meanestgenius

Posts: 22794; Member since: May 28, 2014

Happy Holidays to you as well. We both have great combos, and your tell it like it is approach is what’s sorely needed around here.

30. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

I found a good ass deal, guy needed the money for whatever reason, and I offered 600 cash...he jumped on it. He wanted 700 OBO.

33. meanestgenius

Posts: 22794; Member since: May 28, 2014

Awesome deal for the X, my dude! I would have jumped on that myself.

34. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Exactly. It was a no brainer.

6. cncrim

Posts: 1590; Member since: Aug 15, 2011

Duhh, Apple knew this so they are set out to slow down you older so you will have yo buy new one. Since iphone 6 series Apple has reach peak of innovation, when 6s introduced 3D touch and 12mpx camera get me go crazy but after 3 week of use i barely use it. Iphone 7 8 10 nothing there to convince me or most people i know to wipe out 700-1000 for upgrade. Iphone 6 will be good for another 10 years if Apple not set out to cripple your older device, of course battery is last around 3 years.

7. BullDozer

Posts: 160; Member since: Dec 18, 2015

So much about supercycle. Huge failure for Apple. They have to slow down more old phones.

9. NarutoKage14

Posts: 1354; Member since: Aug 31, 2016

I was expecting low supply to be used as an excuse.

11. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

What happened to all the readers who claimed the 8 wasn't selling well because the X would out sell it? Looks like all but the die hard Apple loyalists have realized Apple charges more for less because it has a fruit logo.

21. cnour

Posts: 2305; Member since: Sep 11, 2014

Stop repeating stupid stories every quarter and proven not slightly off but totally off. The authors of these stories need to be punished with their ignorant firm. iPhone X is 5 years ahead of any Android and selling like hell, off the shelves. AAPL to 200 in January.

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