'Smoked by Windows Phone' challenge to transition into an ad campaign

'Smoked by Windows Phone' challenge to transition into an ad campaign
This certainly shouldn't be a surprise to anyone who saw the news about the challenge before, but it is looking like the $100 challenge that we've seen at CES to beat Windows Phone on speed will likely become an advertising campaign for Microsoft. 

The challenge itself has reportedly been going quite well for Windows Phone, at last check it had 21 wins and only one loss and one tie, but of course the challenge wasn't exactly a fair fight. It's not that the challenge was rigged exactly, but it was certainly designed so Windows Phone would win, much like any HTML5 "test" that you'll find on Microsoft's IE sites, or a Pepsi challenge (of course Pepsi tastes better than Coke on one sip, but after a whole glass, very few people would choose Pepsi.) The paramaters of the challenge haven't been detailed, but it is limited to only 10 tasks and of course is only based on speed, and doesn't take into account the other advantages other devices have on many Windows Phones like better displays, higher quality games, etc. 

Regardless, it's looking like this is all a setup by Microsoft for an ad campaign, because not only are contestants being outed on Twitter, but they are being filmed by multiple cameras and made to sign standard TV release forms. 

We know there is a lot of snark in this article, but don't get us wrong. It's not that we don't like Windows Phone, it's a very nice OS, and we have said many times that we expect it to make a jump in popularity this year. We just don't like blatantly manipulative marketing. 

*Update*: This video doesn't really give the whole picture, but the story as reported is that the Windows Phone was called the winner of this challenge although neither phone actually completed the task. Supposedly, the task was to take a picture and upload it to Facebook, but the WiFi wasn't working properly. So, the Samsung Galaxy S II gave the error that the photo wasn't uploaded, but the Windows Phone didn't give any indication whether or not the photo was uploaded, but the WP was still declared the winner. 

Not full proof, but it certainly smells fishy. 


source: WMPU

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34 Comments

1. vvelez5

Posts: 623; Member since: Jan 29, 2011

"Windows Phone may be able to get to a Twitter pic faster than a Galaxy Nexus, but we'd be hard pressed to find a Windows Phone with a screen as nice, where that photo looks better than on the Nexus screen." No one is saying that I bet Windows Phone wouldn't debate that, they were talking about how speedy Windows Phone is compared to others. This author has a serious bias and is incredibly butthurt. Also, PEPSI FTW!

3. snowgator

Posts: 3621; Member since: Jan 19, 2011

ROFL!!!!!

7. knights4life03

Posts: 131; Member since: Jun 09, 2011

yea that is bias

9. ZEUS.the.thunder.god unregistered

totally biased .. iphonearena

15. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

They were biased towards android... Nothing to do with iPhone.

23. RazaAsad

Posts: 100; Member since: Nov 24, 2011

You are right, still nothing wrong in calling iphonearena :)

20. drahmad

Posts: 480; Member since: Aug 20, 2011

michael h is android fan...very clear

28. the_s2

Posts: 239; Member since: Nov 22, 2011

Well, they were not biased, but were showing that they were against such manipulative unfair marketing!

32. vvelez5

Posts: 623; Member since: Jan 29, 2011

Yes it's bias. Manipulative marketing is marketing. All marketing is manipulative. Just because people throw that word in front of marketing to make it seem like these people marketing the phone to be evil. It looks like a good ad campaign that could work by showing people how quick WP7 is compared to other phones. Now don't get me wrong I love android I have one myself and I have an iPhone too. I like them but My Windows Phone is definitely faster when it's is performing day to day tasks than my other phones. And just because Microsoft is proving that is no reason to call foul on it.

2. snowgator

Posts: 3621; Member since: Jan 19, 2011

Hey, no sweat Micheal. It's not like anyone didn't know it wasn't slanted from the moment it was announced. Especially if it was going to be an ad campaign. I love WP, and I was poking fun at it on WP Central. That being said, I am glad Microsoft is actually thinking that aggressively at long last. It is not like other manufacturers haven't made a name for themselves with some exaggerated claims and results.

4. snowgator

Posts: 3621; Member since: Jan 19, 2011

By the way, I didn't mean to imply that this was a complete cheat on WPs part, which it sounded like after I reread my post. WP is lightning quick and is a near flawless real life experience. I think a lot of Android and iOS users would be surprised if they did compare.

5. knights4life03

Posts: 131; Member since: Jun 09, 2011

thats a good advertisement for starting the nokia lumia 900! lol but wat a sneaky way to do something like that! but microsoft wasnt the only one who did this....... a couple years back, verizon was advertising their network coverage maps and made at&t's map look like blue crap!!! it was redicoulous and i knew that at&t's was not like that becuz how would it be the #2 carrier in the country and have a coverage map way way terrible than like tmobile or sprint? making a fake windows phone designated to make some pics or something look better on it than a galaxy nexus is definitely a n advertising thing! its to obvious

6. knights4life03

Posts: 131; Member since: Jun 09, 2011

im also not saying that microsoft is totally wrong on this but its kinda exaggerating just like the verizon at&t coverage thing

8. ZEUS.the.thunder.god unregistered

"" We know there is a lot of snark in this article, but don't get us wrong. It's not that we don't like Windows Phone, it's a very nice OS. We just don't like blatantly manipulative marketing. "" i am not a wp fan but you have serious problems with anything non- apple. you guys never said a thing about apple`s manipulative marketing. iphonearena

10. knights4life03

Posts: 131; Member since: Jun 09, 2011

thats a damn good point towards PA or iPhoneArena

11. flopjoke

Posts: 42; Member since: Jan 05, 2012

"We know there is a lot of snark in this article, but don't get us wrong. It's not that we don't like Windows Phone, it's a very nice OS. We just don't like blatantly manipulative marketing." ~ Sent from my iPhone. ^ That's all I saw. Seriously, a little less biased opinions needed here. Also, like the first comment mentioned: ".. we'd be hard pressed to find a Windows Phone with a screen as nice, where that photo looks better than on the Nexus screen." Uhh.. OK? Nobody said it looks nice.. they're talking about speed only. Getting a little fussy about WP gaining market ground? The title of this post says something.. the post itself starts somewhere and ends at a totally different thing. Like I mentioned earlier on the common misconceptions in iOS post, but many iPhans didn't get it: There was no need of this post at all.

12. Pdubb

Posts: 249; Member since: Aug 08, 2011

When is an electronic device's marketing not blatantly manipulative?? I'm just glad WP7 finally decided to throw some punches.

13. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

as far as now i'm a blind android fan... wp7 may be speedy but so far i just can't get into the ui... maybe the lumina 900 could get me but wait.. verizon won't be getting it. oh well... :/

14. iamcc

Posts: 1319; Member since: Oct 07, 2011

To be honest this reminds me of the early Android ads, in a good way. When Android started becoming popular, the OS wasnt where it is today but they advertised the strengths it did have. Similar to this... I hope windows phones can become a serious competitor it would make the phone industry much more interesting.

16. jtech

Posts: 101; Member since: Jul 14, 2011

I read on here many times that phonearena wants WP to gain market share but then this guy comes along and makes an article that contradicts a previous article.

17. ryandalyon

Posts: 1; Member since: Jan 10, 2012

Haha Cant think of anything to go against the Windows Phone other than the screen resolution.....haha I say DESPERATE.

18. Glim12808

Posts: 394; Member since: Oct 26, 2011

I love both my Android and WP7phones (if I can afford 4s I'm sure I'd love that too) so I can tell bias when I see it and this article is blatantly bias against WP7 LOL! Hey PA, it's all in the name of fun so just relax and enjoy it LOL!

19. drahmad

Posts: 480; Member since: Aug 20, 2011

michael h. is android

21. Penny

Posts: 1851; Member since: Feb 04, 2011

To the readers: I do agree that this article is uncharacteristically biased, but given that Michael H. is normally pretty objective and thorough in his articles, I would cut him some slack here. To the point: clearly Microsoft is doing this as a marketing ploy, and I wouldn't blame them for it. I am much more appreciative toward a company that is saying "my product is best" and then attempts to show me why it's best (even if it fails) than a company that simply stops after making the claim. As mentioned in this article, Microsoft is doing pretty well in this contest against the challengers, so I would say they are backing it up. While Microsoft has home court advantage here and the contest is in their favor, keep in mind that they are asking the challengers what tasks they normally do with their phones and going head to head with them based on those tasks. I'm sure Microsoft will try to pick the tasks that are in its favor, but this still isn't "blatantly manipulative marketing." Considering the challenger wins a worthwhile prize either way, I would say that this is just good, fun marketing.

22. RazaAsad

Posts: 100; Member since: Nov 24, 2011

Well said.

24. Penny

Posts: 1851; Member since: Feb 04, 2011

On the video included in the update to the article: It seems like the guy from Microsoft actually says "done" while the challenger is saying that he was having WiFi issues. Either way, the guy from Microsoft clearly had taken the picture and clicked on the upload button quite a bit earlier than the challenger, so wireless issues aside, the Windows Phone was quicker through the steps.

25. drahmad

Posts: 480; Member since: Aug 20, 2011

which means wp7 is better

33. vvelez5

Posts: 623; Member since: Jan 29, 2011

In that aspect. Each OS is best in their own way.

26. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Why the heck are you even writing WP articles when you have a clear bias against it... seems like a waste of time. Your writing is so subjective and at times false. I don't mind reading praises and critiques on different platforms (as I have used all of them), but some of this writing is just phony.

27. tbar

Posts: 34; Member since: Jan 18, 2010

"We just don't like blatantly manipulative marketing." So, you don't like marketing, huh? Because, ALL marketing is manipulative. After all, that is the point. Good grief! Please write something worth reading.

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