Samsung will soon scrap Galaxy J series; new Galaxy M line coming
Samsung Galaxy J5 (2017)
After struggling recently to compete against its Chinese rivals, Samsung is set to kick off a new era for its smartphone business on October 11 with the launch of the Galaxy A9 Pro.
But according to a new report, Samsung’s plans don’t just include adding extra features to its smartphone. In actual fact, over the course of the next year, Samsung will gradually expand the Galaxy A series into the low-end price range, thus eliminating the current Galaxy J series in the process. This move is due to both the higher level of recognition and the slightly more premium feeling that is attached to the Galaxy A branding, something that the company hopes will boost sales significantly in the long run.
In addition to the expansion of the Galaxy A series, the South Korean giant also has plans to create a new low-end smartphone series based around the Galaxy M moniker. This name was last used way back in 2012 but, as part of its revival, will now act as a replacement for the existing Galaxy On lineup in both China and India, where these smartphones are primarily sold. Unlike Samsung’s recent strategies, the company is expected to reduce its profits to a minimum with the new Galaxy M series in order to maintain its position in India and boost its presence in both China and Latin America. Ultimately, though, the lack of profits in this segment will be offset by increased Galaxy A sales.
Overall, it looks as though the next 12 months will see Samsung overhaul its smartphone business significantly. What remains to be seen, though, is if these modifications (which will also include the introduction of the Galaxy R and Galaxy P lines) will be enough to maintain the company's number one position.
source: ETNews (translated)
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