Report: Sprint and T-Mobile to benefit from next month's expected Apple iPhone 7 launch
If that 10% does switch, it would result in a churn rate of 2.5% which would be higher than the rate seen in all of 2014 and 2015. According to the survey, 6% of the respondents said that they are waiting for the launch of the new iPhone before making the switch. The research firm sees T-Mobile and Sprint adding new subscribers at the expense of Verizon and AT&T.
Nearly 11% of those surveyed said that they are waiting for the release of the iPhone 7 before updating to a new phone. New Street says that the results of its survey indicate that "a significant number of subs are waiting for the new device to switch carriers or upgrade. … Volumes could be up more than investors and the carriers expect in 2H16." The survey also revealed that 6.8% are waiting for the Samsung Galaxy S8 before buying a new phone. That won't take place until the end of the first quarter or the start of the second quarter next year.