To check on how much demand there is in the U.S. for the upcoming iPhone models, New Street Research surveyed 1,000 demographically representative respondents and discovered that not only are consumers ready to pounce on the Apple iPhone 7 and Apple iPhone 7 Plus, 10% of them plan on switching carriers in the next 3 to 4 months.
If that 10% does switch, it would result in a churn rate of 2.5% which would be higher than the rate seen in all of 2014 and 2015. According to the survey, 6% of the respondents said that they are waiting for the launch of the new iPhone before making the switch. The research firm sees T-Mobile and Sprint adding new subscribers at the expense of Verizon and AT&T.
Nearly 11% of those surveyed said that they are waiting for the release of the iPhone 7 before updating to a new phone. New Street says that the results of its survey indicate that "a significant number of subs are waiting for the new device to switch carriers or upgrade. … Volumes could be up more than investors and the carriers expect in 2H16." The survey also revealed that 6.8% are waiting for the Samsung Galaxy S8 before buying a new phone. That won't take place until the end of the first quarter or the start of the second quarter next year.
Survey says T-Mobile and Sprint could benefit from next month's launch of the new iPhone models
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: