Piper Jaffray's teen survey shows continued support for the Apple iPhone and Apple iPad

Piper Jaffray's teen survey shows continued support for the Apple iPhone and Apple iPad
With the results of the semi-annual Piper Jaffray teen survey in, the firm's Gene Munster said that the results show Apple to be "the pre-eminent technology brand" among teens. Of the 7700 teenagers surveyed in the latest report, 40% own an Apple iPhone. This figure has gone up every 6 months starting with the 17% who owned the device in the Spring of 2011. Last Winter, that rose to 23% before reaching 34% last Spring. 62% said they plan on buying one in the next 6 months while 22% said that an Android model will be their next mobile phone.

Teen Apple iPhone ownership continues to rise every 6 months

Teen Apple iPhone ownership continues to rise every 6 months

44% of the teens in the survey own a tablet, double the amount that owned one in Spring 2011. Of those with a tablet, a whopping 72% own the Apple iPad. Of those teens in the market to buy a tablet in the next 6 months, 74% are looking at purchasing the iPad. 43% said that they would be more likely to purchase an Apple iPad if the Cupertino firm offered a mini mode for $299 or less.

Today's teens turn out to be tomorrow's money spending tech buyers which means that if the kids of today continue to be enthralled by iOS devices, they will be tomorrow's adults packing an Apple iPhone and/or an Apple iPad.


source: AllThingsD

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28 Comments

1. Hammerfest

Posts: 384; Member since: May 12, 2012

OFC such a large amount owned an iPad, even I admit they owned the market prior to this year... Not only that, but im betting of the survayed teens (skewed poll), most had high-mid to high class parents with the money to spare. I say above that its skewed as in the entierty of the City I live in, I know less then 20% have tablets but almost 100% have phones...

5. MeoCao unregistered

This "survey's" results were predetermined before it even started, the difference if the "methodology" they chose to reach them.

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

It's funny but the teens like the Apple fad but as they get older they graduate to a REAL smartphone & go Android. Why you ask? Well as a child or teen you crave toys thus the Apple iPhone. As they move to adulthood they crave sophistication & demand power & performance thus they go with Android. I have seen it with my own eyes. The mature teens who are not into the fad that is Apple already own Androids & kids like my nephew who just turned 20 want a Samsung Galaxy Note II & are dying to drop their iPhones. lol

3. kartik4u98

Posts: 511; Member since: May 19, 2012

But the teens around my locality love Android and the weird fact is-Most of them have rooted phone!!!

20. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

Iphone is only for the US. apple will not and ever will have a foothold on any of the market except the US.

27. kartik4u98

Posts: 511; Member since: May 19, 2012

Lol right! Aren't US citizens smart enough to choose android over iphones and ipads?

4. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

No one here talks about the iPhone, haha...only the high class does that. And even if i were a part of them, which i am not, i won't lay my thoughts on an iPhone. There are much better things to spend my hard earned money on.

6. rusticguy

Posts: 2828; Member since: Aug 11, 2012

PEW Survey shows ipad market in US to be 52% a drop from 81% earlier. So not sure who is right and who is wrong :)

7. chack_fu

Posts: 46; Member since: Jan 19, 2009

Teens are always behind the times... Remember this survey 3 years ago, Blackberry was the hit then!

9. chack_fu

Posts: 46; Member since: Jan 19, 2009

"To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it's a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that's so popular that its maker doesn't dare mess with the formula." "Apple seems less interested in blowing people away than it is in milking profit out of the existing lineup. At this Cook is doing marvellously well." - By Dan Lyons

8. ajac09

Posts: 1482; Member since: Sep 30, 2009

they surveryed 7700 and phoneArena thinks this is fact. When they survey I dunno a million then talk to me.

11. -box-

Posts: 3991; Member since: Jan 04, 2012

Right. And who the heck is Piper Jaffrays and why are they any authority?

15. ajac09

Posts: 1482; Member since: Sep 30, 2009

they made apple look good.. good enough for those that want to beleive apple is the best

10. AlexYouOC

Posts: 53; Member since: Jun 19, 2012

The iPhone is nothing but a brand that is perceived as being "cool". All kids wanna be seen as "cool" or "hip" so they're just gonna float to whatever the majority of people want so they wont be left out. Without Apples marketing, the iPhone is an average smartphone with average features.

12. Boti95

Posts: 162; Member since: Sep 05, 2010

This is why iHate my generation.

13. tedkord

Posts: 17131; Member since: Jun 17, 2009

How could this be possible? We're always told that the iPhone is premium, elite, and too expensive for the riff raff. Are teens rich?

14. jpmcnown

Posts: 35; Member since: Jul 03, 2012

Are these the same teens that are killing everyone texting and driving? Making it illegal for everyone else with a functional brain to do so?

16. Aeires unregistered

Plays games, plays music, texts, browses the internet, and occasionally makes calls. iPhone can do all those so this survey has no surprises in it. On the other hand, if they did a survey for people who have jobs and use their phones in an enterprise environment, results will be different. Power users are a different story.

17. BREvenson

Posts: 240; Member since: May 17, 2012

Teens will love whatever phone they are given. It's likely that not only did they not pay for the phone, they aren't even responsible for their share of the bill. It's how it is for most kids these days; parents with all this money will buy them all the expensive, flashy toys so that they will be happy...at least until they grow up. That's another story. Also, odds are parents who have an iPhone will get iPhones for their kids, which gets even more annoying. I even see kids younger than the ones in this survey running around with iPhones, as well. It's quite tragic to see the youth so infatuated with a device that's all sizzle, no steak. Everything the iPhone does has been in use and even expanded on over the last two years. Apple's just now catching up, and suddenly they have the greatest phone ever. Makes no sense...

18. jmoita2

Posts: 930; Member since: Dec 23, 2011

You could polish a turd really nice, put an Apple logo on it, in a nice Apple box, show video after video of thousands of people spending the night in front of Apple stores... and teenagers will fight each other to buy it for the "bragging rights".

19. ChangMin2012

Posts: 87; Member since: Apr 14, 2012

I often ask my students about how they perceive the iPhone and they would be like "teacher, the iPhone is not good. screen is too small" And I knew how back home how they were influenced heavily by the Big Two (LG and Samesung).

22. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Question is, what do you use, teacher?

23. ChangMin2012

Posts: 87; Member since: Apr 14, 2012

An Xperia Mini Pro of course. Could careless about samesung

24. andynaija

Posts: 1251; Member since: Sep 08, 2012

Let me guess are you from Korea?

26. ChangMin2012

Posts: 87; Member since: Apr 14, 2012

Ding-ding-ding-ding-ding! Jackpot! But I am at a behest for them samesung phones

28. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Were you at the PSY concert? It seemed like the entire country was there.

21. The_Innovation

Posts: 648; Member since: Jul 18, 2012

This proves that the iPhone is a trend, more than an actual better device. Teens simply buy it because, well, an iPhone. Even Apple's marketing is based on this idea. Remember this line? "If you don't have an iPhone, well, then you don't have an iPhone." I used to carry a JanSport backpack at school, because everyone did, it was a trend. Was it the best or most comfortable? No, but I always wanted it anyway.

25. andynaija

Posts: 1251; Member since: Sep 08, 2012

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