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Motorola taps into the rugged smartphone business through a new partnership

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By Cosmin Vasile

Published: Feb 10, 2021, 12:06 PM

Motorola taps into the rugged smartphone business through a new partnership

Motorola plans to enter the rugged smartphone business, the US company revealed today. To help bring its products to this niche market, Motorola has partnered with Bullitt, the company behind the Cat rugged smartphones.

The official announcement mentions that Motorola and Bullitt will “combine their expertise to reach a new segment of consumers.” Although the statement doesn't offer any details about any upcoming products, it does say that Motorola plans to create an entire portfolio of rugged phones.

In fact, it's Bullitt that will build Motorola's new lineup of rugged phones, as the former is getting the exclusive global license to develop and market rugged handsets wearing the latter's brand.

Bullitt has distinguished itself as a leader in rugged mobile. These devices have broad appeal, from outdoor enthusiasts and adventure seekers to consumers who just want an ultra-durable phone. We look forward to working with Bullitt to ruggedize our products, allowing the Motorola brand to be present in a new and growing segment of Mobile phone users.

Motorola and Bullitt promised that information about the first rugged mobile phones will be revealed later this quarter, so we'll know more about the company's plans in just a month from now.

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.