Inbox "Highlights" now let senders surface useful information in an email and throughout Google

Inbox
Inbox by Gmail is one of the coolest new apps right now. It is an evolution of what email can be, making your inbox into a to-do list, and designed to help you take action on each message that requires something to be done. One of the best ways it does this has just been given a name, Highlights, and Google is telling email senders how to surface useful information.

We've talked about the feature before as akin to Google Now functionality, because right now it will surface options for tracking a package, checking in to a flight, or responding to a calendar invite. But, Google wants to give senders more power in having useful information shown before someone even opens an email with the "Highlights" system. For example, an email from a restaurant could surface reservation information to add to your calendar, get directions, and more. 

And, maybe best of all, any information surfaced will be able to easily interact with Gmail, Google Now, Google Search, and Maps, as well as Inbox. So, it will make it easier for you to find relevant information, and make it easier for Google to serve you that information without you looking for it. This "Highlights" system could be very nice for businesses and customers alike, but we'll have to wait and see how quickly businesses adopt the extra markup. 

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8 Comments

1. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Information?

2. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Wow that dialer had some lag....

3. BLUEBLASTER

Posts: 913; Member since: Feb 23, 2014

If anyone has any spare invites please invite me denney.masters@gmail.com

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

And so Google makes yet another move to lock people into their email system.

5. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Adding useful feature is locking down huh??? Then everyone does that..not only figure...

6. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Adding useful feature is locking down huh??? Then everyone does that..not only google...

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Show me the open standard they are using. If there is no open standard, then, yes, it is locking down/locking in.

8. Tolooei

Posts: 32; Member since: Oct 24, 2014

inbox & gmail for android leak materil design ....

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