HTC kicks off 2019 with its worst month ever; revenue down over 70%

HTC kicks off 2019 with its worst month ever; revenue down over 70%
The HTC 10

At HTC’s peak in 2011, the company held a very respectable 8.8% share of the global smartphone market. Since then, the brand has experienced seven consecutive years of declining sales and it now seems that 2019 could become HTC’s eighth year of negative results.

For the month of January 2019, HTC’s revenues totaled $32.7 million. Compared to the same period last year when HTC generated a much more impressive $110 million, this latest figure represents a huge year-on-year decrease of 70.46%. The number also results in a month-on-month decline of 25.63% versus the $44 million generated in December 2018.

Throughout the rest of 2019, HTC has confirmed that its focus will be gaining market share and turning a profit by focusing on high-end flagships and mid-range smartphones, two categories which typically command greater profit margins. However, in order to achieve this goal the company needs to release some impressive devices and unless this happens soon, profitability and a higher market share could be much harder to achieve. After all, 2019 has firmly kicked off with HTC’s worst month since it went public back in 2003 and the month of February is unlikely to prove any better for the brand.

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18 Comments

1. tari4022

Posts: 11; Member since: Sep 19, 2016

HTC here's your fix you pack everything you can into one phone every innovation every spec to the max and sell such phone for less than the one plus phone idc if you make 5$ off each phone you'll get your market share back the profit well come later

2. BLUEBLASTER

Posts: 915; Member since: Feb 23, 2014

They should just do what Nokia did.

3. Whitedot

Posts: 725; Member since: Sep 26, 2017

They sold they engineering muscle to google. HTC hardly can do anything.

4. worldpeace

Posts: 3099; Member since: Apr 15, 2016

Good for those engineers, Google save them from a sinking ship.

6. Whitedot

Posts: 725; Member since: Sep 26, 2017

That's true. Very talented team though.

10. IT-Engineer

Posts: 523; Member since: Feb 26, 2015

Yes they are, but they got bad designers too!

13. Whitedot

Posts: 725; Member since: Sep 26, 2017

They core designers responsible for M7 M8 left company years ago.

5. lajuane

Posts: 3; Member since: Jan 23, 2015

HTC never capitalized on advertisement. They had descent phones but the average user has never heard of HTC.

9. lyndon420

Posts: 6517; Member since: Jul 11, 2012

They used to advertise. It's been quite a while since they did though, and the last few times they did it was horrendous marketing.

7. midan

Posts: 2585; Member since: Oct 09, 2017

"Throughout the rest of 2019, HTC has confirmed that its focus will be gaining market share and turning a profit by focusing on high-end flagships and mid-range smartphones, " Sorry HTC, you have zero chance in high-end markets. When people put lot of money for their device they won't buy what you offer, not even if it's the best phone ever made, because specs doesn't matter, it's how the OS works. And people don't know how your works because no-one have one and specs are more or less the same with everyone.

11. MisterX

Posts: 59; Member since: Jul 02, 2015

I think if they work on an awesome design and get the specs on par with competitors, they would have a chance in the high end market. As long as they sell at reasonable prices.

12. midan

Posts: 2585; Member since: Oct 09, 2017

Not happening. "As long as they sell at reasonable prices." They just said that they want to make profits. Putting specs on par with competitors and have reasonable price is not possible.

8. Gil334

Posts: 1; Member since: Feb 14, 2019

Quando a HTC vai atualizar o HTC U 12 PLUS para Android 9

14. cncrim

Posts: 1573; Member since: Aug 15, 2011

HTC got stubborned, decline is their fault, it is too lateeee for them in this smartphone business. The only hope left is competite in budget segment and if they can nails the blockchain technology then she will hold an arm in financial sector....... now does she has enough fund to last that long?

15. midan

Posts: 2585; Member since: Oct 09, 2017

It's not HTC fault, well it kind is and reason is Android, same reason for LG, Sony and slowly for Samsung too. They had great run but everytime when new players comes to cut that pie with lower prices it will get more and more difficult to OEMs standout with Android. Only strongest and cheapest will survive because everyone have almost same product to sell.

16. airypotty

Posts: 3; Member since: May 23, 2013

HTC is like an old lion walking into the sunset. End of story.

17. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

It's beautiful yet haunting at the same time?

18. ijuanp03

Posts: 507; Member since: Dec 30, 2014

I don't feel bad for them anymore. I'm a die-hard HTC fan since the M7 and owned basically ALL their flagship phones except the U12+. I still don't get how they can charge MORE or the same price as Samsung when they aren't popular anymore. Try lowering your profit margin and sell more phones instead. But no, they are stubborn. They just don't care what consumers think about them.

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