HTC executive says the company will try to gain market share and turn a profit in 2019

HTC executive says the company will try to gain market share and turn a profit in 2019
HTC has been out of the smartphone conversation for some time, possibly going back to 2014's HTC One (M8) with its dual camera setup and unique design. But since then, the company has been going downhill. Third quarter revenue amounted to only $130.8 million, a drop of nearly $400 million from the previous year. HTC's recent phones have been overpowered by releases from Samsung, Huawei, OnePlus and Apple to name a few. The company's global market share was reportedly .9% last year, down from 8.8% in 2011.

As we told you last month, HTC is not giving up. The company that built some of the most iconic Android phones in history, such as the T-Mobile G1 (the first phone in the U.S. to be powered by the operating system) and the Nexus One, says that in 2019 it will focus on high-end and mid-range handsets. HTC Taiwan president Darren Chen told Digitimes today that with this strategy, the company hopes to start building market share and generating profits.

Chen noted that there is a spark of life at HTC. The company's Exodus 1 Blockchain phone designed for Cryptocurrency traders and investors has sold out, giving HTC the confidence to develop future Blockchain based handsets. The 128GB HTC U12 Life has sold well since it was released in November, according to Chen, and the dual camera setup on the 6 month old HTC U12+ remains highly rated, noted the HTC Taiwan executive.

HTC needs to pull out the stops, throw caution to the wind, and develop a smartphone that will take the spotlight off of the usual suspects. Whether the company has the talent to do this is unknown at this point. But no company can afford to bleed red ink year after year, and if HTC wants to stay in the smartphone game, it needs to make itself relevant again.

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11 Comments

1. syntaxlord

Posts: 239; Member since: Oct 01, 2018

2. Rigmaster

Posts: 234; Member since: Jan 22, 2018

Making a profit should be the goal every year so this isn't a statement that will make anyone exec of the year. In HTC's case, I hope they survive. As a former HTC phone owner (HTC Evo 4G), they need to focus on delivering a solid phone that gets near-immediate updates. Nothing more frustrating than a phone that ages prematurely and quickly simply because it never gets updates. Go with stock Android and make the HTC skin an app. We'll see.....

3. Arthurhkt

Posts: 721; Member since: Apr 19, 2012

Taken away the headphone jack, same uninspired design, overprice even though there is same spec/quality phone out there with lower price or higher prices phone which offer better deal than it (especially the mid-range level), not to mentioned lack of marketing and etc. Ya I had absolutely no idea why their business is going down.

4. Dr.Phil

Posts: 2311; Member since: Feb 14, 2011

Midrange and high end aren’t going to turn a profit anymore. The reason Apple and even Samsung are feeling the pressure at the top end is because of companies like Xiaomi and OnePlus at the low end that give you the same features of a high end phone for a low cost. HTC should focus on producing a great $400-$500 phone that can compete with something that is $800.

5. tywanjames

Posts: 63; Member since: Mar 02, 2012

"HTC hopes to rebuild its market share and start turning a profit again.".......In other news, water is wet.

6. P20prouser

Posts: 44; Member since: Oct 10, 2018

Starts an affordable phone and marketing to rivals chinas big ph9ne maker

7. Borh77

Posts: 14; Member since: Oct 25, 2012

Except Apple phones which are now considered luxuries, no one can resist Chinese phones like OnePlus, Xiaomi, Nubia... They can make high end phones 200€ less than their Korean, Taiwanese and Japanese competitors. Even Samsung is going to suffer badly in the next years.

8. killer7D

Posts: 550; Member since: Sep 18, 2014

I hope this is true .. if htc U12+ is priced similar to OnePlus 6 and 6T .. things will really be different ..

9. worldpeace

Posts: 3102; Member since: Apr 15, 2016

They didn't even trying :v

10. cmdacos

Posts: 3957; Member since: Nov 01, 2016

HTC still has executives?????

11. raiter

Posts: 33; Member since: Mar 10, 2014

Good luck... But there is no "golden advice" what to do now. The mobile market is overcrowded, the competition is tough. The "average buyer" is not going for flagships anymore, it means the masses are not going to buy flagships. But the mid range devices are exactly the market which is overfilled with competitors. Only "weapon" or advantage over the hundreds of other Asian phone producers, is the HTC brand itself (somebody still remember it as the good and known company). If HTC can use it in the marketing, maybe they will ... just keep afloat. I wish them so...

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