Explosive growth pushes HMD Global into global top 10 during Q2 2018

Explosive growth pushes HMD Global into global top 10 during Q2 2018
Just over 18 months after the first Nokia-branded smartphones produced by HMD Global hit the market, the company entered the top 10 list of global smartphone manufacturers at number 9 during the second quarter of 2018 according to Counterpoint Research.

Shipping a total of 4.5 million smartphones during the three-month period, HMD Global now sits behind Lenovo which sold just 9.9 million devices over the course of the quarter (this number also includes Motorola’s sales). Obviously, when compared to the remaining top 10 global manufacturers, HMD Global lags behind significantly in terms of sales. However, it’s worth noting that the figure is more than double the number of smartphone units Sony managed to sell during the quarter. Additionally, it represents an increase for HMD Global of 4 million in just one year, which itself equates to an explosive level of growth: 782%. To put this in perspective, Huawei saw growth of 41% during the quarter.

Elsewhere in the top 10, other brands that experienced relatively strong growth were Chinese brand’s Xiaomi and Tecno with growth levels of 43% and 59% respectively. Additionally, while not part of the top 10, Counterpoint listed OnePlus as one of the fastest growing brands during the quarter. 

Separately, in terms of those who experienced the biggest declines, LG’s shipments decreased 23% while Lenovo also saw a decline of 8%. Outside of the top 10, Counterpoint listed Sony as one of the worst performers.

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40 Comments

13. Venom

Posts: 4095; Member since: Dec 14, 2017

And yet, still not much for the US market for Nokia phones. But I guess selling a bunch of low end and midrange devices in third world countries can give you rapid growth.

21. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

True Mxzy

27. hemedans

Posts: 763; Member since: Jun 01, 2013

most of Their phone are available in Us and Big market for HMD phones are In Europe, China and India, its difficult to find them in third world countries.

30. meanestgenius

Posts: 23049; Member since: May 28, 2014

Nokia branded smartphones are very popular in the largest smartphone market in the world, China. They are also popular in Europe and the second largest smartphone market in the world, which is India. So no, their explosive growth hasn’t just been because they sell “a bunch of low end and midrange devices in third world countries”. It’s called research. You should try it sometime.

37. Venom

Posts: 4095; Member since: Dec 14, 2017

So you're saying the US market isn't just as large as some of the other markets? Your ignorance has no boundaries I see. Most of Nokia's portfolio has been midrange to budget based smartphones, which is why they are so popular in said countries that you mentioned.

41. meanestgenius

Posts: 23049; Member since: May 28, 2014

I’m saying it’s a FACT that the U.S. smartphone market isn’t as large as China’s or India’s. Your ignorance is limitless if you believe otherwise. They are so popular in said countries I mentioned because of the Nokia name, another fact that you are ignorant of.

5. meanestgenius

Posts: 23049; Member since: May 28, 2014

One thing I’d love to see from HMD is to ramp up production faster of popular smartphones like the X6/6.1 Plus, so they can get them out to the rest of the globe. It isn’t yet available in too many parts of the world outside of China.

4. whatev

Posts: 2457; Member since: Oct 28, 2015

Nokia is slowly coming for Samsung for sweet revenge :)

6. sissy246

Posts: 7129; Member since: Mar 04, 2015

Will never happen :)

7. Crispin_Gatieza

Posts: 3200; Member since: Jan 23, 2014

Never say never sister. The Note 7 disaster lives on with so-so sales of the S8 line and the lackluster showing of the S9. Samsung is diversified enough to withstand an onslaught in the mobile arena but they're one more snafu away from falling out of grace with customers. If Eastern Airlines and Pan Am could fail, so can Samsung.

9. sissy246

Posts: 7129; Member since: Mar 04, 2015

Samsung sales to many other models. With all models they sold almost 80 mil last year, so 9 mil is far off.

10. meanestgenius

Posts: 23049; Member since: May 28, 2014

Nokia was once where Samsung was. As a matter of fact, they were once larger than there 3 nearest competitors combined, and two those competitors were Samsung and Apple at that time. And now look how things have changed. So Crispin is correct, never say never.

23. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Death off the fruit is every Oems are waiting for. Nokia. And all Android Oems will be on top.

17. domfonusr

Posts: 1106; Member since: Jan 17, 2014

I was a Nokia fanboy because they made nice smartphones, sometimes with fairly diverse and unique form-factors, and they were dominant around the world even though they were rather rare in the US... but that only lasted for so long. My time as a fanboy ended after having watched the industry, and the fall of Nokia, for nine years, and I decided that I would not be a fanboy for any OEM anymore. I once made the mistake of thinking that Nokia was too big to fail... and then had to eat my own words for years afterward. Nokia was THE big player for a little less than a decade, and their smartphone market share was actually larger than all others combined (over 50%, the majority stake) for a couple years of that, before the iPhone came and changed everything irreversibly for everyone else, and even after the iPhone and Android were out, Nokia's market share had to erode away and fall for years before they lost out to Apple and Samsung. The switch to Windows Phone was only the final nail in the coffin that they had already been putting other nails into, and so the end came quickly after 2012, just two years later. Samsung could easily end up going the same way, and possibly just as suddenly; their market share is not even as high as Nokia's was once upon a time... and besides, they overprice most of their devices anyway...

20. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Whenever you post, you never get angry greens or ups.

32. whatev

Posts: 2457; Member since: Oct 28, 2015

You’re so right, I think Samsung is just at that very same moment when Nokia started its fall from grace, I predict desperate decisions and strategies from Samsung in the years to come and then the sad, dark, cruel and painful death

33. domfonusr

Posts: 1106; Member since: Jan 17, 2014

I haven't seen a big enough change in things yet to indicate that's just around the corner. I suppose it is possible, but it is not yet likely. Samsung will probably level out for a little while, with the problems they've had, but they haven't yet destroyed their fan base's faith in them. And I don't think it will only take one more small error... Samsung will have to make many errors for some time in order to lose their standing, and Huawei will have to do everything right in order to eclipse Samsung. I don't think Apple is going to suddenly become number 1 again in market share - they already have the most important metric, that of industry profit share. Apple doesn't need to become the biggest manufacturer again. Samsung should take a page out of Apple's playbook, produce less handsets and increase prices in order to grow. Yes, they (Samsung devices) are overpriced already, but Apple has shown that overpricing AND catering to your established fan base is the key to long-term survival. I will probably never buy anything from Samsung or Apple in the near future, and that is why I go with manufacturers like LG and Motorola these days... even though they themselves are having to scale back because of their losses in recent years. They offer decent products for cheap, which is bad for their long-term business goals and their investors. Smart people will buy more from the OEM's that reduce prices on decent stuff, and that decent stuff will only be decent for a little while the big boys (Apple and Samsung) rake in the dough because they can overprice and under-deliver to the masses who go by name recognition. This isn't Lockean capitalism anymore, my friends. The old order of capitalism, where the company that produces the actual best value-for-money product wins, is going away... now, it is all about what makes the consumer look good based on popularity.

26. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

No one knows yet.....

15. Venom

Posts: 4095; Member since: Dec 14, 2017

I don't think they will touch Samsung any time soon. Samsung has other businesses besides mobile. It will take HMD decades to get into the different markets Samsung is already in.

22. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Agree Mxzy

29. meanestgenius

Posts: 23049; Member since: May 28, 2014

The Nokia name is already popular in the markets that Samsung is in (except for the U.S., and the name is still known there), so saying it will take “decades” is a bit of a stretch, especially with what HMD has achieved in less than two years. Now if we were taking about other OEM’s concerning smartphones, like Google, or some of the lesser known Chinese OEM’s, then yes.

36. Venom

Posts: 4095; Member since: Dec 14, 2017

You are aware I was talking about Samsung's other divisions, right? I mean you can't honestly think, nvm scratch that because I know that you're just going to take it out of context. Again. Samsung makes more than just smartphones, which is the point I was trying to make.

40. meanestgenius

Posts: 23049; Member since: May 28, 2014

You are aware that Nokia doesn’t make smartphones, right? And yet, you responded to a comment that was specifically referring to Nokia concerning smartphones. Therefore, you were also talking about smartphones, which is why you said that Samsung also has other divisions after the fact. But leave it up to you to walk back your statement once challenged. It’s nobodies fault but your own that you consistently fail at posting comments in the correct context. Again. Nokia doesn’t even make smartphones anymore, HMD is the one that makes Nokia branded smartphones. Or are you gonna pull another “it’s a technicality” like you do all the time with BlackBerry?

2. RevolutionA

Posts: 529; Member since: Sep 30, 2017

A small company searching for living space in this huge world. They should be more than happy to be at position 9, can't climb any more than 7.

3. meanestgenius

Posts: 23049; Member since: May 28, 2014

That remains to be seen. I’m pretty sure many thought that HMD wouldn’t make it this far, or that Huawei wouldn’t have eclipsed Apple for the #2 spot in market share.

8. Crispin_Gatieza

Posts: 3200; Member since: Jan 23, 2014

Complacency as you suggest is what killed Nokia (and BlackBerry) the first time. I'm sure HMD (or TCL) isn't making the same mistake.

14. Venom

Posts: 4095; Member since: Dec 14, 2017

Technically speaking, one of them is still complacent.

18. Crispin_Gatieza

Posts: 3200; Member since: Jan 23, 2014

TCL enjoyed their best earnings in 5 years while being solidly diversified and killing it with their TVs. The other company involved, which you love to hate, is also enjoying quarter after quarter of black ink also due to diversification via software and services. So technically speaking, you're FOS as usual. Here endeth today's lesson.

28. meanestgenius

Posts: 23049; Member since: May 28, 2014

LMAO so true. And yet, he says he doesn’t go around hating on certain OEM’s, he’s just offering his “opinion”, lol. He’ll of course walk his statement back now and play the victim, as usual.

34. Venom

Posts: 4095; Member since: Dec 14, 2017

Chalk it up to you being wrong as usual. I wasn't hating at all, but you can take it however you want to.

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