Explosive growth pushes HMD Global into global top 10 during Q2 2018

Explosive growth pushes HMD Global into global top 10 during Q2 2018
Just over 18 months after the first Nokia-branded smartphones produced by HMD Global hit the market, the company entered the top 10 list of global smartphone manufacturers at number 9 during the second quarter of 2018 according to Counterpoint Research.

Shipping a total of 4.5 million smartphones during the three-month period, HMD Global now sits behind Lenovo which sold just 9.9 million devices over the course of the quarter (this number also includes Motorola’s sales). Obviously, when compared to the remaining top 10 global manufacturers, HMD Global lags behind significantly in terms of sales. However, it’s worth noting that the figure is more than double the number of smartphone units Sony managed to sell during the quarter. Additionally, it represents an increase for HMD Global of 4 million in just one year, which itself equates to an explosive level of growth: 782%. To put this in perspective, Huawei saw growth of 41% during the quarter.

Elsewhere in the top 10, other brands that experienced relatively strong growth were Chinese brand’s Xiaomi and Tecno with growth levels of 43% and 59% respectively. Additionally, while not part of the top 10, Counterpoint listed OnePlus as one of the fastest growing brands during the quarter. 

Separately, in terms of those who experienced the biggest declines, LG’s shipments decreased 23% while Lenovo also saw a decline of 8%. Outside of the top 10, Counterpoint listed Sony as one of the worst performers.

source: Counterpoint Research

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40 Comments

1. meanestgenius

Posts: 22109; Member since: May 28, 2014

I’ve been saying this for a while now, and I’ll keep saying this: HMD has the right formula when it comes to Nokia branded smartphones. This is just further proof of that. Great build quality, stock Android, fast monthly security updates, delivering on promises of multiple full OS updates, and a smartphone for multiple segments of the market. And now Android One smartphones. Just waiting on a high end Nokia branded flagship from HMD, which I know will be great. Congrats, HMD. You’ve been doing the Nokia name proud.

11. Humanoid

Posts: 1226; Member since: Dec 11, 2017

N8 and N8 Sirocco are flagships. Both suck

12. meanestgenius

Posts: 22109; Member since: May 28, 2014

Neither are high end flagships like the forthcoming Nokia 9, neither of them suck. Your opinion is also of no concern to me, and does absolutely nothing to change the facts of this article. But do continue to cry. I enjoy the salty tears. LMAO.

24. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

No they don't suck Sirocco we're known for quality materials and Nokia 8 series were for sapphire glass titanium metal Stainless steel 18 very high grade

2. RevolutionA

Posts: 397; Member since: Sep 30, 2017

A small company searching for living space in this huge world. They should be more than happy to be at position 9, can't climb any more than 7.

3. meanestgenius

Posts: 22109; Member since: May 28, 2014

That remains to be seen. I’m pretty sure many thought that HMD wouldn’t make it this far, or that Huawei wouldn’t have eclipsed Apple for the #2 spot in market share.

8. Crispin_Gatieza

Posts: 3139; Member since: Jan 23, 2014

Complacency as you suggest is what killed Nokia (and BlackBerry) the first time. I'm sure HMD (or TCL) isn't making the same mistake.

14. Venom

Posts: 3595; Member since: Dec 14, 2017

Technically speaking, one of them is still complacent.

18. Crispin_Gatieza

Posts: 3139; Member since: Jan 23, 2014

TCL enjoyed their best earnings in 5 years while being solidly diversified and killing it with their TVs. The other company involved, which you love to hate, is also enjoying quarter after quarter of black ink also due to diversification via software and services. So technically speaking, you're FOS as usual. Here endeth today's lesson.

28. meanestgenius

Posts: 22109; Member since: May 28, 2014

LMAO so true. And yet, he says he doesn’t go around hating on certain OEM’s, he’s just offering his “opinion”, lol. He’ll of course walk his statement back now and play the victim, as usual.

34. Venom

Posts: 3595; Member since: Dec 14, 2017

Chalk it up to you being wrong as usual. I wasn't hating at all, but you can take it however you want to.

38. meanestgenius

Posts: 22109; Member since: May 28, 2014

Chalk it up to you walking back your back your statement as usual. You tried to hate by posting something false about complacency, and got corrected. As usual, you say something and are too afraid to own up to what you meant by it.

31. meanestgenius

Posts: 22109; Member since: May 28, 2014

HMD has enjoyed explosive growth, stated in this article, with their Nokia branded smartphones. BlackBerry has been growing positively quarter on quarter for a while now, and what Crispin has said about TCL is true. So you’re absolutely wrong about any one of those companies being complacent, no “technicality” about it.

35. Venom

Posts: 3595; Member since: Dec 14, 2017

Wasn't talking about HMD, but leave it up to you to attack a comment I made just because I said it. Not my fault if you and Crispin took what I said out of context.

39. meanestgenius

Posts: 22109; Member since: May 28, 2014

So I guess you missed the part where both Crispin and I correct you about the only other two entities you could be referring to, lol. Leave it up to you to attack companies that aren’t even mentioned in the article because of your insane hate for them (one in particular) and because I favor them, as you have already admitted to doing in the past. No one took what you said out of context, you’re walking your statement back again, like you always do.

16. Cyberchum

Posts: 1068; Member since: Oct 24, 2012

Do you even make use of your brain? Yes, the one housed by your skull! Damn!

4. whatev

Posts: 2285; Member since: Oct 28, 2015

Nokia is slowly coming for Samsung for sweet revenge :)

6. sissy246

Posts: 7120; Member since: Mar 04, 2015

Will never happen :)

7. Crispin_Gatieza

Posts: 3139; Member since: Jan 23, 2014

Never say never sister. The Note 7 disaster lives on with so-so sales of the S8 line and the lackluster showing of the S9. Samsung is diversified enough to withstand an onslaught in the mobile arena but they're one more snafu away from falling out of grace with customers. If Eastern Airlines and Pan Am could fail, so can Samsung.

9. sissy246

Posts: 7120; Member since: Mar 04, 2015

Samsung sales to many other models. With all models they sold almost 80 mil last year, so 9 mil is far off.

10. meanestgenius

Posts: 22109; Member since: May 28, 2014

Nokia was once where Samsung was. As a matter of fact, they were once larger than there 3 nearest competitors combined, and two those competitors were Samsung and Apple at that time. And now look how things have changed. So Crispin is correct, never say never.

23. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Death off the fruit is every Oems are waiting for. Nokia. And all Android Oems will be on top.

17. domfonusr

Posts: 1085; Member since: Jan 17, 2014

I was a Nokia fanboy because they made nice smartphones, sometimes with fairly diverse and unique form-factors, and they were dominant around the world even though they were rather rare in the US... but that only lasted for so long. My time as a fanboy ended after having watched the industry, and the fall of Nokia, for nine years, and I decided that I would not be a fanboy for any OEM anymore. I once made the mistake of thinking that Nokia was too big to fail... and then had to eat my own words for years afterward. Nokia was THE big player for a little less than a decade, and their smartphone market share was actually larger than all others combined (over 50%, the majority stake) for a couple years of that, before the iPhone came and changed everything irreversibly for everyone else, and even after the iPhone and Android were out, Nokia's market share had to erode away and fall for years before they lost out to Apple and Samsung. The switch to Windows Phone was only the final nail in the coffin that they had already been putting other nails into, and so the end came quickly after 2012, just two years later. Samsung could easily end up going the same way, and possibly just as suddenly; their market share is not even as high as Nokia's was once upon a time... and besides, they overprice most of their devices anyway...

20. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Whenever you post, you never get angry greens or ups.

32. whatev

Posts: 2285; Member since: Oct 28, 2015

You’re so right, I think Samsung is just at that very same moment when Nokia started its fall from grace, I predict desperate decisions and strategies from Samsung in the years to come and then the sad, dark, cruel and painful death

33. domfonusr

Posts: 1085; Member since: Jan 17, 2014

I haven't seen a big enough change in things yet to indicate that's just around the corner. I suppose it is possible, but it is not yet likely. Samsung will probably level out for a little while, with the problems they've had, but they haven't yet destroyed their fan base's faith in them. And I don't think it will only take one more small error... Samsung will have to make many errors for some time in order to lose their standing, and Huawei will have to do everything right in order to eclipse Samsung. I don't think Apple is going to suddenly become number 1 again in market share - they already have the most important metric, that of industry profit share. Apple doesn't need to become the biggest manufacturer again. Samsung should take a page out of Apple's playbook, produce less handsets and increase prices in order to grow. Yes, they (Samsung devices) are overpriced already, but Apple has shown that overpricing AND catering to your established fan base is the key to long-term survival. I will probably never buy anything from Samsung or Apple in the near future, and that is why I go with manufacturers like LG and Motorola these days... even though they themselves are having to scale back because of their losses in recent years. They offer decent products for cheap, which is bad for their long-term business goals and their investors. Smart people will buy more from the OEM's that reduce prices on decent stuff, and that decent stuff will only be decent for a little while the big boys (Apple and Samsung) rake in the dough because they can overprice and under-deliver to the masses who go by name recognition. This isn't Lockean capitalism anymore, my friends. The old order of capitalism, where the company that produces the actual best value-for-money product wins, is going away... now, it is all about what makes the consumer look good based on popularity.

26. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

No one knows yet.....

15. Venom

Posts: 3595; Member since: Dec 14, 2017

I don't think they will touch Samsung any time soon. Samsung has other businesses besides mobile. It will take HMD decades to get into the different markets Samsung is already in.

22. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Agree Mxzy

29. meanestgenius

Posts: 22109; Member since: May 28, 2014

The Nokia name is already popular in the markets that Samsung is in (except for the U.S., and the name is still known there), so saying it will take “decades” is a bit of a stretch, especially with what HMD has achieved in less than two years. Now if we were taking about other OEM’s concerning smartphones, like Google, or some of the lesser known Chinese OEM’s, then yes.

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