Sony's freefall continues as just 2 million smartphones were shipped in Q2
by Joshua Swingle / Jul 31, 2018, 5:35 AM
With the company’s decline in the smartphone market showing no signs of slowing down, Sony’s latest financial report has revealed that it sold just 2 million smartphone units during the quarter ending June 2018, down from the 3.4 million it shipped a year ago.
Overall, Sony's smartphones generated $1.18 billion in revenue throughout the three-month period, representing a decline of 27% when compared to the previous year. This decline was attributed mainly to a big decrease in sales across Europe and Japan, although the brand’s sales in other markets seemingly remained steady. Moreover, despite the weaker sales, Sony did confirm that it continued to cut costs significantly over the course of the period, something that should help the company’s smartphone unit return to profit in the coming years.
After reporting its Q1 smartphone sales earlier this year, Sony initially forecasted sales of around 10 million smartphone units for the whole of 2018 and total sales of $5.74 billion. However, upon the slightly weaker than expected sales in Q2 2018, Sony has revised its forecast for the rest of the year down to 9 million smartphone shipments and total sales of $5.47 billion.
Moving forward, despite the expected decrease in sales, Sony is expected to continue its cost-cutting efforts throughout the remaining months of 2018. And, while the division isn’t on track to turn a profit this year, the eventual arrival of 5G technologies is expected to provide a big boost to Sony’s smartphone business in 2019.
Posts: 3819; Member since: Nov 01, 2016
Certainly not a surprise...
posted on Jul 31, 2018, 6:17 AM 1
Posts: 604; Member since: Jul 15, 2010
Yes. With such design and specs is normal. Not to mention high price tag. Still LCD screen. Who cares it is 4K, when your eyes can't meka the difference between FHD and UHD? I'm not talking for kids VR - it is gimmick and useless. Fat, heavy, bezel design. Placing FPS on the most inconvenient place. Camera performance is still away from top dogs. And on top of all that - SONY, the inventors of WalkMan, remove the 3.5mm headphone jack - this is hilarious. Just few points for that market share....
posted on Jul 31, 2018, 8:34 AM 2
Posts: 1627; Member since: Jul 17, 2018
Agreed! Sony should have been left the mobile phone business. I mean they make camera sensors, and even with those; Apple and Samsung do a much better job with them than even Sony does. They should just sell there mobile patents to Samsung or someone who will use them to actually innovate tech and not stifle it.
posted on Jul 31, 2018, 2:10 PM 0
Posts: 4146; Member since: Nov 02, 2012
Sony said they cut some financial losses, right on now they just need to cut some bezels down too.
posted on Jul 31, 2018, 6:22 AM 0
Posts: 1445; Member since: Mar 28, 2013
At this rate, Sony will probably be out of the mobile industry by 2020.
posted on Jul 31, 2018, 6:46 AM 0
Posts: 178; Member since: Mar 10, 2017
of course its happening. half the US doesnt use GSM. id buy it if it had sprint CDMA
posted on Jul 31, 2018, 6:56 AM 0
Posts: 593; Member since: Apr 10, 2012
They dont have right to sell phones Over priced phones with avg camera which could not compete with other top smartphone camera. There display is worst always had a white dot on there tv and phone (Personal Exp)
posted on Jul 31, 2018, 7:04 AM 1
Posts: 145; Member since: May 22, 2012
That was to be expected! Sony is the only big brand that is not able to produce great smartphone cameras (wtf??), the devices are fat and ugly, 4K is nonsense (a battery killer with no visible avantage), battery life is a deal breaker for me, and the phones are even expensive!
posted on Jul 31, 2018, 11:22 AM 0
Posts: 1627; Member since: Jul 17, 2018
This site has a nice tool for seeing marketshare by mobile vendor http://gs.statcounter.com/vend
Just pick a country.
posted on Jul 31, 2018, 2:19 PM 0
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