Google is said to be in the early stages of developing its own line of mobile chips that it can deploy on future Pixel handsets and other mobile devices. To help Google produce top quality components, the company has lured chip designer John Bruno away from Apple. According to a recently published report, Bruno was in charge of Apple's silicon competitive analysis group. This team made sure that the chips used inside Apple devices like the iPhone and iPad were topping those used by competitors.
Prior to joining Apple, Bruno worked at Advanced Micro Devices, where he was head engineer. He worked on development of the Fusion line of chips, and also handled chip design at ATI. Now listed as a "System Architect" for Google, Bruno is one of several engineers that have left Apple for Mountain View. Among the most important engineers that made the switch was Manu Gulati, who worked on Apple's A series chipsets used to power devices like the Apple iPhone, Apple iPad, Apple iPod touch and the soon to be released Apple HomePod smart speaker.
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After going after big name engineers from firms like Apple and Qualcomm with a fervor, we could see Google introducing its own line of chips as early as next year.
John Bruno's Linked In profile shows his move from Apple to Google
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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