Apple loses iPhone name rights in Mexican Supreme Court ruling

Apple loses iPhone name rights in Mexican Supreme Court ruling
After losing its initial attempt to register the iPhone name in Mexico, Apple has also lost its appeal to the Mexican Supreme Court, citing the iFone was making proper use of its brand.

Now, iFone is free of any further hindrances to continue to file its own claims against not only Apple, but against three mobile carriers in Mexico, America Movil, Telefonica and Grupo Iusacell. Apple has not made any comment on the ruling.

The three carriers that have been selling the iPhone believe the dispute is between iFone and Apple, and otherwise had no comment about any potential claims against them. This marks another hit against Apple south of the border. Last month, Brazil’s Gradiente Eletronica SA won its case against Apple to keep rights to the iPhone name for its Android powered handset.

In Mexico, the fight was not over the brand of a device though, it was over the name itself, as a service for which iFone has been using for years. The company did not reveal how much it would seek in damages, but iFone’s lawyer, Eduardo Gallastegui, said that Mexican law allows for at least 40% of sales made during the period where the property rights were violated.

"Our main interest is to defend our brand," he said. "Apple started the controversy, their first step was to file a lawsuit, they didn't previously approach the company."

source: The Wall Street Journal

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38 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Oh my god, Apple is going lower and lower... and EVEN MORE lower!

4. Topcat488

Posts: 1415; Member since: Sep 29, 2012

Well, looks like another fight that...."APPLE"... started, and couldn't finish! Next...

14. iphone5fornow unregistered

I know know why apple stress so much about that, with $411 billions , I would just buy both companies and prove to them , that the money is the power .

37. Droiddoes unregistered

OR apple could just eat a gigantic bag of d*cks and f*ck off.

16. ebubekir26

Posts: 337; Member since: Dec 21, 2012

you didn't get a dislike, which means mxyzpt or something is not around here :D

19. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Why he will give me a dislike? I didn't say anything bad about Apple. :)

22. dangchitrung

Posts: 89; Member since: Apr 04, 2012

He doesnt care. He just finds it necessary to prove that some "peehs" can speak and type in English. Oh, and wendy...

23. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Well, getting dislikes is not a big deal, I usually don't care about dislikes.

31. corporateJP

Posts: 2458; Member since: Nov 28, 2009

LOL. He found you guys and thumbed you down. I'll be waiting for mine now.

2. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA​AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA * Takes deep breath* AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA​AAA!

6. rgxVOiD

Posts: 440; Member since: Aug 30, 2012

Sounds like you're enjoying it, if you know what I mean

3. GALAXY-STORM

Posts: 328; Member since: Oct 13, 2012

Cool,so that's how u stick a mallet inside a half bitten fruit.

5. blackice214

Posts: 168; Member since: Jan 03, 2013

lol even the supreme court is trolling them.

7. MartianMe unregistered

I love you mexico for not selling out to apple unlike my original country Brazil.

24. oister85

Posts: 511; Member since: Apr 27, 2012

You guys lost the trademark in brazil.?

30. corporateJP

Posts: 2458; Member since: Nov 28, 2009

They are reaching a monetary agreement for Apple to own the name there, so, "no" to your question. They are selling it, not losing it.

8. haroonazeem638

Posts: 141; Member since: Mar 29, 2011

"Apple started the controversy, their first step was to file a lawsuit, they didn't previously approach the company." Wow Apple. How does that feel now? 40% of phones sold in Mexico during that time could come up to a lot of $$$ I like this ;)

29. corporateJP

Posts: 2458; Member since: Nov 28, 2009

"Wow Apple. How does that feel now? 40% of phones sold in Mexico during that time could come up to a lot of $$$" It's barely a drop in the bucket for Apple, and in all reality, the iPhone isn't flying off shelves in Mexico with it's price-point.

39. xfire99

Posts: 1205; Member since: Mar 14, 2012

U might correct, but bad news like this will hurt and affect theirs stock prices. How much money do u think they will lose if it keeps dropping and lower then 400US? Or maybe back to 300US, from where they were, before iPhone success and all those billions in theirs bankaccount will be gone in no time.

10. DarkShadow

Posts: 51; Member since: Feb 01, 2013

Viva mexico !!!! ..sorry apple ^-^

11. Andrewtst

Posts: 696; Member since: Jan 25, 2009

Great news! Apple deserved this.

12. Taters

Posts: 6474; Member since: Jan 28, 2013

This isn't enough. They need to lose 1 billion to someone.

13. Alberto.GM

Posts: 10; Member since: Mar 14, 2013

Hey Viva Mexico Dudes

15. Mxyzptlk unregistered

This is so bs. They have no democracy for a company to protect its property.

17. -box-

Posts: 3991; Member since: Jan 04, 2012

You're wrong. iFone is protected. System works.

25. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Plus apple was the one that attacked ifone

28. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Dude, you are the ultimate fanboy. iFone was owned in Mexico long before Apple even made their version of a phone, as was the iPhone name in Brazil. Take off the blinders, maybe we can all pitch in and get you a pair of Google Glass for a change...

33. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Protect it for a $40/phone lease ... for a name was never theirs ... this is called democracy and apple caught on wrong foot thin king Mexico is 53rd state of USA :)

36. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

I think this user just gets on PA to stir up heated comment from other user to get a laugh....aka..Troll. So, if you do not feed the troll, they do not come back.

38. Droiddoes unregistered

I get that you're retarded, I really do, but iFone was first, therefore apple copied. Duh?

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