Reuters: Apple to lose the rights to the iPhone name in Brazil

Reuters: Apple to lose the rights to the iPhone name in Brazil
It looks like Brazil's Gradiente Eletronica SA has won the corporate equivalent of the Powerball lottery. The country's copyright regulator, The Brazilian Institute of Intellectual Property is expected to rule on February 13th that the rights to the iPhone name in the country belong to Gradiente Electronica, which had registered the name in Brazil back in 2000, 7 years before the launch of Apple's iconic smartphone. A company that was started after the restructuring of Gradiente, ICB Eletronica SA, launched its IPHONE smartphone last December. The Android powered model costs $302 USD and is available in black and white.

Before Apple starts whipping out the checkbook, the company does have the chance to appeal the decision to the Brazilian courts. And if past is prologue, Apple will end up paying for the use of the name. You might remember that last year, a Chinese official said that a company in the country named Proview had the rights to the iPad name in China. It seems that when Apple signed a deal with Proview for the use of the name, it had only signed an agreement with the Taiwan subsidiary of the company. After a long and strange legal fight that even invaded the U.S. courts, Apple paid $60 million for the iPad name for mainland China.

source: Reuters

FEATURED VIDEO

24 Comments

1. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

welp, looks like its time to pay up Apple...you have the cash so should be no sweat.

11. imsickwithsmartphone

Posts: 153; Member since: Jan 28, 2013

of course they will pay they have a LOOOOTT OF CASSSSSSSSH!!!

16. jinxed

Posts: 107; Member since: Jan 10, 2013

learn 2 appreciate sarcasm

25. ZeroCide

Posts: 810; Member since: Jan 09, 2013

They can't afford that, they need all their spare cash to sue people..... you crazy!!!

2. speckledapple

Posts: 902; Member since: Sep 29, 2011

Here is the thing though, why is there a court battle involving the use of the name? Apple surely cannot hope to win a case where the opposing council clearly put forth their trademark before Apple. This should have been a settlement case from the start where Apple just pays the company for use of the name. They must love court battles jeez.

9. -box-

Posts: 3991; Member since: Jan 04, 2012

Track record. Cisco had a telecommunications phone called the iPhone way before apple. IPad was unoriginal. I think even itunes wasn't theirs. Imac and ipod perhaps. iDiotic IMHO.

3. cripton805

Posts: 1485; Member since: Mar 18, 2012

Yeah buddy! Funny how Apple will sue when their patents or copyrights get stolen, and they fight when they think they didnt steal it when its blatantly obvious they did. o_O

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Awww...Apple bites the dust!!

8. gallitoking

Posts: 4721; Member since: May 17, 2011

henry ford may have invented the car.. but try using the original Ford vs todays BMW's....just because it came first doesn't mean is better... the Apple iphone is better than the original Gradiente iphone... good luck marketing that ugly thing

10. ilia1986 unregistered

Ugly but useful - it's running Android. iPhone is useless by comparison.

12. gallitoking

Posts: 4721; Member since: May 17, 2011

not the latest Android version.. so most likely it lags..

17. ilia1986 unregistered

it only lags if you overburden it. The iphone will also lag if you jailbreak it and install tweaks which turn it to a semi-smartphone.

15. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Just so you know, Henry Ford did not invent the car. What Ford did was streamline the production process to mass produce vehicles, making them more affordable. Also, I've had a BMW and they're nothing special. It was breaking down and in the shop all the time. Oddly enough, I now have an older Ford, which is actually providing a much more pleasant driving experience.

18. SleepingOz unregistered

Erm.. I'm not a fan of BMW, but the last part of your comment sounds a lil bit biased. It's a well-know fact that BMW is better than Ford.

21. alouden unregistered

The point is not whether Gradiente's phone is better or worse. The point is Gradiente clearly has the rights to the name IPHONE.

13. Whateverman

Posts: 3295; Member since: May 17, 2009

An Android device called the "IPHONE"... That just feels wrong!

14. rallyguy

Posts: 620; Member since: Mar 13, 2012

The same thing happened in Mexico also.

19. Aeires unregistered

What would happen if Gradiente Eletronica SA started exporting this phone to other countries?

20. SuperNexus

Posts: 127; Member since: Jan 18, 2013

I don't know why Apple launch its phone using iPhone name when they know that Gradiente Eletronica SA is already using iPhone name since 2000. There is no way Gradiente Eletronica SA going to lose the case. I don't know what Apple was thinking.

22. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

LOOOOOOOOOOL!!!!

23. hepresearch unregistered

HAHA... ha... sheeeeesh! Get that regulator over at the Brazilian Institute of Intellectual Property a wheel barrow... so he can cart his freakin' juevos around! ROFL!

24. MC1123

Posts: 1256; Member since: Nov 12, 2012

buy the company apple!

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.