iPhone prices are being cut again as Chinese retailers try to boost interest

6
iPhone XS & XS Max prices are being cut in China through local retailers
The iPhone XS and iPhone XS Max

In early January, Apple cut iPhone 8, iPhone XR, and iPhone XS prices for third-party retailers in China. Eventually, these savings were passed on to consumers. But from the look of things, sales haven’t yet met expectations.

As reported by the Taipei Central News Agency, iPhone XS and iPhone XS Max prices are now being cut considerably by two major Chinese retailers.

The regular iPhone XS, on the one hand, has seen a price drop of 1000 yuan ($150) in physical Suning stores. However, if Chinese consumers are willing to buy online, this discount increases to 1300 yuan ($195). Alternatively, online retailer JD.com has also lowered iPhone XS prices by 1000 yuan.

When it comes to the iPhone XS Max, the discounts are even bigger. In this case, retailer JD.com is offering a 1700 yuan ($250) reduction. Suning, on the other hand, is offering an even more impressive 2000 yuan ($300) discount when the flagship is purchased upfront.

As was the case last time, these discounts aren’t reflected on Apple’s official website or in its physical stores. This means that local consumers hoping to buy one of the flagships directly through Apple will have to fork out at least 8699 yuan ($1300) for the iPhone XS and 9599 yuan ($1430) for the iPhone XS Max if they don’t upgrade.

Apple previously announced that it would be adjusting iPhone prices in certain global markets in order to account for currency fluctuations. But as things stand, it’s unclear if these pricing adjustments are part of that plan or simply an effort to boost sales drastically as the first quarter of 2019 comes to a close.

New reasons to get excited every week

Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

Related phones

iPhone XS

PhoneArena Score:

9.3

User Score:

9.5
  • Display 5.8 inches 2436 x 1125 pixels
  • Camera 12 MP (Dual camera) 7 MP front
  • Hardware Apple A12 Bionic 4GB RAM
  • Storage 64GB, not expandable
  • Battery 2659 mAh
  • OS iOS 14.x
iPhone XS Max

PhoneArena Score:

9.3

User Score:

9.3
  • Display 6.5 inches 2688 x 1242 pixels
  • Camera 12 MP (Dual camera) 7 MP front
  • Hardware Apple A12 Bionic 4GB RAM
  • Storage 64GB, not expandable
  • Battery 3179 mAh
  • OS iOS 14.x

FEATURED VIDEO

Latest News

FCC OKs Cingular\'s purchase of AT&T Wireless