Apple has lowered iPhone 8, iPhone XR, and iPhone XS prices in China23
Less than 24 hours after the latest iPhone production cut was revealed, the National Business Daily (via 9To5Mac) is back with a new report that reveals how Apple is already trying to improve sales in China.
The news outlet received word that, after experiencing weak demand throughout the fourth quarter, Apple has now applied price cuts to the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, and iPhone XS Max models across China.
On average, most models are seeing price reductions of around $59 (400 yuan) – something all customers can take advantage of, not just does trading in all devices. The biggest price drop, however, has been applied to the 64GB iPhone XR which is now being offered to official resellers for roughly $770 (5250 yuan), around $66 (450 yuan) less than before.
While this whole development is certainly good news for consumers in China, there is one small asterisk associated with it. Specifically, the discounts are being offered to Apple Premium Resellers or licensed online stores. This means that the retail prices at these stores will be higher for consumers – they need to make a profit. Similarly, it also means that the potentially lower prices aren't available through Apple Stores or its online website, although these do still offer reductions if an old model is replaced.
For now, it’ll remain to be seen if similar discounts will reach other markets across the globe. After all, China isn’t the only country with high iPhone prices. But if this does happen, a prime candidate would be India where Apple’s strategy is largely ineffective at the moment.