The following rumor might be coming straight from the land of make-believe, but it's interesting enough to warrant a mention.
Website DigiTimes has stumbled upon a report that borders with wishful thinking and claims that Apple might be considering a price slash for its top-of-the-line iPhone X
, which is facing lower demand than expected and is not performing as good as Apple hopes. However, some analysts claim that not only the iPhone X
, but all of Apple's 2017 phones are not breaking as many sales records are they are expected to be, which could be hinting that a price slash could be inbound for the iPhone 8
and the iPhone 8 Plus
The under-performing markets are reportedly Taiwan, Singapore, and Apple's most important one - the US. With a price slash of, say, $50 or more, sales of the devices might increase exponentially.
Price slashes are not uncommon for Apple, which has the habit of reducing prices for its older iPhones once a new model hits the shelves in September, though the purported low demand for the iPhone X, iPhone 8, and iPhone 8 Plus could theoretically force Cupertino to cut down prices earlier next year. A possible time window is early in Spring, when the company usually hosts a keynote at which non-iPhone products usually get announced. WWDC '18, though a strictly software-centric summit, is another possible keynote candidate for the announcement of such a price reduction.
Of course, this is just a rumor, so don't take it for granted.