Apple's iPhone SE 2 won't be as popular as first predicted, analyst suggests

Apple's iPhone SE 2 won't be as popular as first predicted, analyst suggests
Apple’s highly anticipated ‘iPhone SE 2’ is on track to arrive four years after the original. It’s expected to boost iPhone sales once it hits shelves in early 2020 but analyst Ming-Chi Kuo believes the smartphone might not prove as popular as first imagined.

The iPhone SE 2 should sell at least 20 million units


In a research note sent to investors which highlights the expectations among suppliers, Kuo revised his iPhone SE 2 sales forecasts. The analyst now predicts Apple will ship a minimum of 20 million iPhone SE 2 units by the end of 2020, although this figure could grow to 30 million units if the smartphone successfully captures the attention of consumers. 

These numbers are far from unimpressive but they do pale in comparison to previous estimates. Just one month ago, Kuo expected Apple to sell anywhere between 30 million and 40 million iPhone SE 2 units. But after consulting further supply chain sources, it appears he initially overestimated demand. The original iPhone SE, for reference, shipped around 30 million units by the end of 2016, which means Apple’s second-generation model is unlikely to be quite as popular. Multiple factors are contributing to this but it seems there are three standout ingredients. 

Firstly, Apple is battling an increasingly saturated smartphone market, especially in the US and Europe where consumers are holding on to their devices for longer. Secondly, the competition from Android rivals is stronger than ever and the company will be facing Google’s next-gen Pixel 4a series shortly after launch. Lastly, the iPhone SE 2 isn’t as small as the original – it’s based on the iPhone 8 rather than the iPhone 5S – and consumers on the lookout for an extremely compact phone will no longer be interested.

iPhone 11 specs inside an iPhone 8 body


Ming-Chi Kuo and multiple other sources claim Apple’s second-generation iPhone SE, which could instead be marketed as the iPhone 8S or iPhone 9, is going to feature the A13 Bionic chipset that’s presently found inside the iPhone 11 lineup. It should be paired with 3GB of RAM and 64GB of non-expandable internal storage, although a version with 256GB of storage is a possibility.

Everything else on the smartphone is expected to be identical to the iPhone 8 sold today. Therefore, consumers will be able to find a 4.7-inch LCD display paired with thick bezels and a physical home button that incorporates Apple’s Touch ID technology. The screen itself will reportedly be supplied by LG and should enter mass production in January. As for the rear, it's going to be adorned by the same glass panel but Apple’s famous logo may be lowered to match the positioning on newer devices. A single rear camera will be part of the package too, but it’s unclear if Apple’s going to use the iPhone 8’s sensor or the iPhone 11’s.
 
On a few final notes, it’s worth pointing out the iPhone SE 2 will support wireless charging and 18W fast charging as standard yet the necessary chargers won’t be included inside the box. Also, it’ll ship with the latest version of iOS 13 straight out of the box. 

Apple iPhone SE 2 announcement, release date, price


Apple’s expected to announce the iPhone SE 2 at an event in late March. The exact date hasn’t been confirmed yet but the company’s usual schedule means it’ll likely take place on Monday, March 23, or Tuesday, March 24. Pre-orders should begin shortly after and precede a release on Friday, March 28. Ming-Chi Kuo thinks the smartphone will retail at $399.

At the event, the iPhone SE 2 will also be joined by several other products. Specifically, an updated iPad Pro is rumored alongside Apple’s AirTags, updated Apple TV hardware, new HomePod speakers, and potentially a 16-inch MacBook Pro if it doesn’t make an appearance before.

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10 Comments

1. cmdacos

Posts: 4302; Member since: Nov 01, 2016

The phone doesn't exist.

2. mackan84

Posts: 609; Member since: Feb 13, 2014

This is pretty much what you’ll find on PA until Galaxy S11 launch

8. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Price will dictate how many will sell. If they say only 20 million will sell, then most likely it will be priced higher than $399. Because if it has an A13 with a 4.7" screen, and 4 GB of RAM. Then they would sell a lot more than 40 million. Most likely Apple wants to price it closer to the 11's, and if that is the case, then I can definitely see no more than 20 million selling. This is Apple true to it's controlling and manipulating core. They want everyone to use gestures and FaceID instead of TouchID.

3. Subie

Posts: 2414; Member since: Aug 01, 2015

I'd be interested in the SE 2 if it had the same design as the original SE but make the front "bezel-less".

6. Vokilam

Posts: 1343; Member since: Mar 15, 2018

100% yes. I’ve been waiting for that phone since iPhone 5s.

4. Bobo1997

Posts: 1; Member since: Nov 05, 2019

I’m a dedicated APPLE user but I agree, I don’t think the iPhone SE2 will be the hit the original was precisely because of size. The original is tiny(by today’s standards) which is precisely why people loved it. I had an SE when I upgraded to the iPhone X, used it til about 6 months ago when I upgraded to an XS Max. I got a cellular iPad Pro 10.5 at the same time, and found myself using the phone less an less, sold it and went back the my X, then about a month ago bought an unlocked SE on eBay. I just sold my X on eBay. The SE still plenty fast for what I use it for(calls/text) and my iPad for pretty much everything else. I’m with Subie, if the new SE was same design as original but with bezel-screen design. I’d be all over it.

5. VariableCheapskate

Posts: 185; Member since: May 29, 2019

I mean the iPhone XR exists for a reason.

7. KingSam

Posts: 1492; Member since: Mar 13, 2016

Price will bring this

9. civicsr2cool

Posts: 277; Member since: Oct 19, 2016

My favorite phone of all time is the iPhone 7, if this gets the same main camera as the iPhone 11 as well as the processor this will be a no brainer phone to replace my iPhone X with! I love LCD more than Oled for the true whites and the smaller screen for easier one hand use. Rumor has it they will use a stacked logic board as well so the iphone 8 will be getting a sizeable battery boost!

10. Homel

Posts: 5; Member since: Sep 30, 2019

You need to be an absolute idiot to buy an iPhone 11Pro in the body of iPhone 8. Everyone who wants an iPhone SE2 wants an 11Pro Iphone in the body of the Iphone SE. To make the device small and convenient to use with one hand.

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