Xiaomi's Hongmi smartphone now has an international name: Redmi
Xiaomi Hongmi, aka Red Rice, is currently one of the most popular smartphones in China, thanks to the fact that it offers pretty nice specs for a very low price (around $130). Back in November, 100,000 3G-capable Hongmi handsets were sold in less than 5 minutes. As of now, this hot-seller has a name for the global market: Xiaomi Redmi.
The Redmi was officially introduced in Singapore today, this being one of the first steps that Xiaomi is taking in its attempt to conquer the world (or at least a part of it).
Xiaomi intends to enter other new markets later this year, but it might take a while until its products officially reach Europe or North America. Of course, the company might eventually decide to do business only in Asia. However, since Apple co-founder Steve Wozniak recently said that Xiaomi “has what it takes to break the American market”, it’s probably worth trying to release smartphones in the Western world.
The Hongmi / Redmi runs Android 4.2 with Xiaomi’s custom MIUI interface, and features a 4.7-inch 720p IPS display, quad-core MediaTek processor clocked at 1.5GHz, 8MP rear camera, 1GB of RAM, 4GB of expandable memory, and a 2,000 mAh battery.
1. UglyFrank (Posts: 449; Member since: 23 Jan 2014)
Will they be able to release their phones at the same prices internationally?
3. kaikuheadhunterz (Posts: 751; Member since: 18 Jul 2013)
I doubt so. Taxes here in Singapore ensures that even the Nokia Lumia 520 is nowhere near $150
2. darkskoliro (Posts: 990; Member since: 07 May 2012)
"Hong" literally means Red if anyone can't understand Chinese.
My uncle has one, and I have used it in person. 720p display is nice pixel density, but the screen quality is very very mediocre. 8MP shoots decent photos, and overall it is very smooth. One of the best value phones you can buy.
4. kaikuheadhunterz (Posts: 751; Member since: 18 Jul 2013)
They must have literally went 'yolo' to start off with Singapore. I mean the market there is basically the same as the US market, full of iPhones and Galaxies. Good luck penetrating it
5. Doakie (Posts: 1275; Member since: 06 May 2009)
"However, since Apple co-founder Steve Wozniak recently said that Xiaomi “has what it takes to break the American market”, it’s probably worth trying to release smartphones in the Western world." How did the Woz get in this story before Hugo Barra was even mentioned? What ever happened to Hugo anyways? He was always my favorite presenter at Google I/O...
6. mercorp (Posts: 972; Member since: 28 Jan 2012)
Yeah..I met I constantly see galaxies and iPhones...and the ocassional Sony's,LG's and htcs....