Xiaomi Hongmi, aka Red Rice, is currently one of the most popular smartphones in China, thanks to the fact that it offers pretty nice specs for a very low price (around $130). Back in November, 100,000 3G-capable Hongmi handsets were sold in less than 5 minutes. As of now, this hot-seller has a name for the global market: Xiaomi Redmi.
The Redmi was officially introduced in Singapore today, this being one of the first steps that Xiaomi is taking in its attempt to conquer the world (or at least a part of it).
Xiaomi intends to enter other new markets later this year, but it might take a while until its products officially reach Europe or North America. Of course, the company might eventually decide to do business only in Asia. However, since Apple co-founder Steve Wozniak recently said that Xiaomi “has what it takes to break the American market”, it’s probably worth trying to release smartphones in the Western world.
The Hongmi / Redmi runs Android 4.2 with Xiaomi’s custom MIUI interface, and features a 4.7-inch 720p IPS display, quad-core MediaTek processor clocked at 1.5GHz, 8MP rear camera, 1GB of RAM, 4GB of expandable memory, and a 2,000 mAh battery.