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Windows Phone now outselling Symbian in the U.K.

Posted: , by Scott H.

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Windows Phone now outselling Symbian in the U.K.
As Microsoft continues to hope that its investment in the Windows Phone platform will eventually translate into greater market share, they have managed to cross one threshold – WP7 handsets outsold Symbian devices in the U.K. in the three month period ending in February. That’s according to a study published by Kantar Worldpanel today, examining cell phone market share across Europe.

We’re not talking about large numbers – WP7 handsets accounted for 2.5% of Great Britain’s mobile sales, while Symbian fell to 2.4% - but as a mobile operating system that just recently passed the old Windows Mobile install base we’re sure Microsoft will take whatever victories they can get.

Nokia is also a winner here, as the Lumia 800 apparently accounts for a whopping 87% of WP7 sales in Europe, which is consistent with our report that Nokia had quickly become the number one phone vendor. Germany appears to be the most receptive to the Microkia team, as 3.1% of phones sold in Deutschland were of the WP7 variety.

We’re not sure what this means for Windows Phone’s other OEMs; even 3.1% isn’t a very big slice of pie to divvy up, and with nearly 9 out of every 10 of those phones being made by Nokia, let’s just say we can see why some OEMs are waiting for the “right time” to make a bigger Windows Phone push.

The big question this quarter of course is whether the upcoming Lumia 900 launch on AT&T can duplicate that level of success on U.S. shores. As cool as the upcoming Windows Phone 8 update sounds, Microsoft and Nokia really can’t afford to wait another year to start seeing growth in the U.S. market. And as the year wears on, we'll have to see if Windows phone can accelerate its growth in Europe to achieve the 12% market share some were predicting last year.

source: Kantar Worldpanel via SlashGear

17 Comments
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posted on 20 Mar 2012, 11:02 3

1. clevername (Posts: 1428; Member since: 11 Jul 2008)


87% of phone sales or 87% of windows phone sales?

posted on 20 Mar 2012, 11:18 11

4. windowsRocks (Posts: 152; Member since: 28 Oct 2011)


"clevername" wont make you clever.

posted on 20 Mar 2012, 11:47 5

6. clevername (Posts: 1428; Member since: 11 Jul 2008)


Wasn't being clever. A play on words about a play on words won't make you clever either. The internet already has enough a$$holes don't feel pressured to join them.

posted on 20 Mar 2012, 11:59 2

8. SuperAndroidEvo (Posts: 3981; Member since: 15 Apr 2011)


Hey it has to start somewhere. Windows Phone is not last in the UK anymore, maybe the push I was talking about for the WP platform is starting now.

I still think 2012 will be the year WP starts to cement its place in the mobile OS war!

GO WP!

posted on 20 Mar 2012, 12:22 2

10. clevername (Posts: 1428; Member since: 11 Jul 2008)


As long as Microsoft doesn't give in I agree. And if they can push Apollo out sooner than expected, like early summer, they may have a chance yet.

posted on 20 Mar 2012, 11:03 2

2. smartphone (Posts: 160; Member since: 21 Oct 2011)


sooner or later it was going to happen.
But i hope there are some excellent symbian devices in the pipeline to keep the platform alive.(808 pureview like)

posted on 20 Mar 2012, 11:14 1

3. badelemental (Posts: 12; Member since: 14 Oct 2011)


so windows sells increased or symbian sell decreased? later is most likely the case!!

posted on 20 Mar 2012, 11:24 4

5. tward291 (Posts: 559; Member since: 14 Feb 2012)


windows will see a greater increase as more people across europe and asia and the americas begins to change to the light

posted on 20 Mar 2012, 11:53 1

7. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


Dead bury their dead\m/

posted on 20 Mar 2012, 12:01 3

9. andro. (Posts: 1944; Member since: 16 Sep 2011)


Is it symbian smartphones or all symbian phones including feature phones though? If its just smartphones its not surprising at all as theirs hardly any Nokia symbian smartphones left on the market as the n8 and c7 etc are gone,only the n700 or n500 are the only real smartphones left. If it covers features phones the Nokia feature phones would be far outselling wp

posted on 20 Mar 2012, 12:43 3

11. utopium (Posts: 5; Member since: 02 Dec 2011)


There are no Symbian feature phones, only Symbian smartphones. Symbian has a lot more phones than those you have written: 500, 603, 700, 701, E6, E7, X7, N8 (yes, still selling pretty well, not gone), C7, C6-01 and of course the S60v3 ones (E52, E72, E5) or S60v5 ones (5230, C5-0X)

posted on 20 Mar 2012, 15:22 2

14. andro. (Posts: 1944; Member since: 16 Sep 2011)


Most of those phones we don't stock anymore due to nokia telling us they are end of life. The E5 C7 N8 E52 E5 E72 for example have been classed end of life for a while now,anywhere still selling them is generally due to reserves of unsold stock

posted on 20 Mar 2012, 14:06

12. the_s2 (Posts: 206; Member since: 22 Nov 2011)


Now there's gonna be lots of symbian hate comments!

posted on 20 Mar 2012, 14:45

13. Jericho (Posts: 302; Member since: 12 Nov 2011)


actually the big question is that will the current windows phone get updated or not to windows phone 8 if not than microsoft will screw up again lets hope not.
And the big question for me is that when will lg release a new windows phone or not. my family thinks i m crazy cause i like lg.

posted on 20 Mar 2012, 16:26 1

16. leftheodo (Posts: 64; Member since: 21 Oct 2011)


Your family is right :p

posted on 20 Mar 2012, 18:15

22. allen83 (Posts: 107; Member since: 01 Mar 2012)


I think the symbian phones decline due to the fact they already stop mass producing it due to their focus on windows phone. If windows phonw hasn't arrivethey would still be making symbian or meego phones

posted on 20 Mar 2012, 18:48

24. medicci37 (Posts: 623; Member since: 19 Nov 2011)


Do you eat your mother with that mouth ?

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