Sony open to Windows Phone, but waiting to see actual demand for it

Sony open to Windows Phone, but waiting to see actual demand for it
In contrast to some other manufacturers, Sony has been somewhat quiet on the Windows Phone front... well, OK, it actually hasn't released a single product running Microsoft's mobile OS yet, but that doesn't mean the Japanese aren't keeping an eye on it.

During our meeting with Sony's Product Marketing Manager for the Xperia line, Stephen Sneeden, at MWC, we decided to try our luck and see if we can unravel anything about Sony's position with regards to Windows Phone. Of course, no specific announcement was made, but we were assured that Sony is indeed open to working with Windows Phone, although it didn't sound like the company has any specific plans currently. And if you're asking yourselves "Well, why not?", the answer goes something like this: because no one really cares about WP, at least for the moment.

As you know, this hasn't stopped other manufacturers from crafting a Windows Phone handset or two. Samsung, HTC and LG have already released a number of offerings with the platform, although things are still going pretty slowly. And, apparently, Sony is not in the mood for experiments right now, seeing that it is still struggling to get into profitability.

Some of you may recall that we recently saw some leaked pictures of a Sony Ericsson prototype running Windows Phone. The thing is that we can't be sure if this is an actual product the company is working on, or simply a device meant for testing and evaluating purposes. Last, but not least, it may be a cancelled project, judging by its "Sony Ericsson" branding.

And there you have it, guys: Sony - keeping Windows Phone in its eyesight, but not quite ready for a move yet. No one really knows when the company may come up with a real product, but our best guess is "when those Windows Phones finally start moving from the shelves".

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27 Comments

1. tward291

Posts: 559; Member since: Feb 14, 2012

by the time they see a demand for it other oems will have a grip in that market so once again sony will be behind i mean they cant catch a break microsoft knocks them off as a gaming console competitor now this there always a lil to late

2. cepcamba

Posts: 717; Member since: Feb 27, 2012

In case they do venture into the MS thing, they should name their devices with something like Windows XPeria :)

25. karanstyle

Posts: 188; Member since: Jun 26, 2011

Or why not name it VAIOs because VAIOs have always carried a Sense of Sexiness, and Windows!

3. cornerofthemoon

Posts: 619; Member since: Apr 20, 2010

It's a shame that WP7 isn't catching on. I'm a recent convert from Android and I'm a believer.

4. JSern

Posts: 282; Member since: May 22, 2011

You must be living under a rock

16. Cwebb

Posts: 501; Member since: Oct 05, 2011

Bro, YOUR living under a rock

19. u-suck-more

Posts: 529; Member since: Aug 26, 2011

You're *

20. Cwebb

Posts: 501; Member since: Oct 05, 2011

Damn, I'm usually the grammar police. Cue Miley Cyrus? And by cue I mean load the shotgun?

23. u-suck-more

Posts: 529; Member since: Aug 26, 2011

hahaa xp

5. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

I think the new guy at Sony Global, Kaz Hirai said that Sony hardware business excluding playstation is in trouble and he has a lot of work to do in order to turn it into profitability. Perhaps if Windows Phone start moving significant numbers proving sales and profits, this may attract new manufacturers. Right now its like try and see.

6. Glim12808

Posts: 394; Member since: Oct 26, 2011

As much as I love my WP, my advice to Sony is stick with Android and put that house in order and bring it to profitability in 2012. They have been loosing money with Android so they should focus single-heartedly there and try to turn it around this year. I think there is a glimmer of hope with their new phones so they cannot afford to take their eyes off the ball at this time, even for just a moment. If they succeed, then, and only then, should they start thinking about WP7/WP8. But then again, they'll probably be late in the WP game by then. But at least they'll already have a thriving Android business.

9. snowgator

Posts: 3614; Member since: Jan 19, 2011

I agree with you. Sony has great potential as a hardware maker. Turn that red to black first, though. Although there is a side of logic that says gamers would EXPLODE for a gaming mobile phone with both Playstation and XBOX live on it like what @r41nier suggested.

7. ivanko34

Posts: 617; Member since: Sep 04, 2011

They are going to wait forever

8. r41nier

Posts: 70; Member since: Oct 13, 2011

They are gonna put PlayStation Certified phone with an Xbox Live.

10. cepcamba

Posts: 717; Member since: Feb 27, 2012

how come I didn't think about this. :p

26. karanstyle

Posts: 188; Member since: Jun 26, 2011

Which would make the other devices Suck on it!! Cant wait to see it...

11. cyborg009

Posts: 119; Member since: Sep 17, 2011

i would buy sony with windows phone 8 !! Reality display on 720p screen and dual core processor .. tasty :D

12. andro.

Posts: 1999; Member since: Sep 16, 2011

Its most likely Sony won't ever have a wp out as demand is little to none,we will prob end up trying to find a way to try offload all our unsold wp stock,nobody asks to buy one

13. Jyakotu

Posts: 867; Member since: Dec 12, 2008

I think Sony should at least just make ONE Windows Phone and see how it does and then decide from there. Windows Phone is still new, so of course it's going to take time for people who are used to iPhone and the 100s of new Android phones coming out every week take a look at a new OS.

14. vishalvenky

Posts: 79; Member since: Feb 12, 2012

always searching for success.. sony will never change.. This is the only thing i hate about sony

15. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I agree with Jyakotu Sony should make at least 1 Windows smart phone but it should be a Windows Phone 8 because if you make good stuff People will look at your Product but if Sony made a single core, 8 gig main memory,mid resolution screen with a. 5 megapixel camera 2nd Generation Windows 7.5 Mango smart phone Sony would be wasting their time and money to make one. Sony has to make a Window 8 smart Phone that has a dual core CPU, 16 gig main memory, high def screen, front facing camera,. 8 megapixel rear Camera. NFC capable Smart phone to compete with the Big boys out there. if they put an app that allows a windows 8 smart phone to play play station games modified wo run on a windows * smart phone or Windows 8 tablet wow they would have a super powerful product that many would buy just to play the Games on.believe me it would sell well because it would have Sony music, Sony Pictures, Sony Play station games, Microsoft Xbox games, Microsoft office. any Mobile device with all that would be a monster good smart phone or Tablet to own. Go Sony Go

17. InspectorGadget80 unregistered

The last Windows phone SONY make was the Xperia X1 that was the only best Windows phone SONY ever make. But like they say they will only make the OS in their hard ware. But I prefer SONY sticking to Anroid and I can't wait til their iON hits AT&T that's the phone I'm dying to get

27. Thohean

Posts: 3; Member since: Jul 19, 2012

Last windows phone from Sony Ericsson was the Xperia X2 not the X1 and the X1 was built/designed by HTC. I've always had an Ericsson/Sony Ericsson phone and would love to stay with Sony, but I don't want an Android phone. I'm looking at the Fujitsu IS12T. Now if Sony could make a copy of that phone, I'd buy it right now.

18. lubba

Posts: 1313; Member since: Jan 17, 2011

Three years from now the CEO will say, "oops we didn't take WP seriously." Behind the game yet again.

21. nanozander

Posts: 97; Member since: Oct 19, 2011

In a way i would rather they concentrate on their android and PSVita products.. Leave WP7 to Nokia.

22. lubba

Posts: 1313; Member since: Jan 17, 2011

I'm sure lots of people would love to see a Sony WP, aside from from fanboys here.

24. jy20051992

Posts: 13; Member since: Jan 09, 2012

if sony will make it i will definately buy that phone. i am hardcore fan of sony's inbuilt quality...

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