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Sony open to Windows Phone, but waiting to see actual demand for it

Posted: , posted by Ray S.

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Sony open to Windows Phone, but waiting to see actual demand for it
In contrast to some other manufacturers, Sony has been somewhat quiet on the Windows Phone front... well, OK, it actually hasn't released a single product running Microsoft's mobile OS yet, but that doesn't mean the Japanese aren't keeping an eye on it.

During our meeting with Sony's Product Marketing Manager for the Xperia line, Stephen Sneeden, at MWC, we decided to try our luck and see if we can unravel anything about Sony's position with regards to Windows Phone. Of course, no specific announcement was made, but we were assured that Sony is indeed open to working with Windows Phone, although it didn't sound like the company has any specific plans currently. And if you're asking yourselves "Well, why not?", the answer goes something like this: because no one really cares about WP, at least for the moment.

As you know, this hasn't stopped other manufacturers from crafting a Windows Phone handset or two. Samsung, HTC and LG have already released a number of offerings with the platform, although things are still going pretty slowly. And, apparently, Sony is not in the mood for experiments right now, seeing that it is still struggling to get into profitability.

Some of you may recall that we recently saw some leaked pictures of a Sony Ericsson prototype running Windows Phone. The thing is that we can't be sure if this is an actual product the company is working on, or simply a device meant for testing and evaluating purposes. Last, but not least, it may be a cancelled project, judging by its "Sony Ericsson" branding.

And there you have it, guys: Sony - keeping Windows Phone in its eyesight, but not quite ready for a move yet. No one really knows when the company may come up with a real product, but our best guess is "when those Windows Phones finally start moving from the shelves".

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posted on 09 Mar 2012, 10:05 6

1. tward291 (Posts: 559; Member since: 14 Feb 2012)

by the time they see a demand for it other oems will have a grip in that market so once again sony will be behind i mean they cant catch a break microsoft knocks them off as a gaming console competitor now this there always a lil to late

posted on 09 Mar 2012, 10:06 4

2. cepcamba (Posts: 717; Member since: 27 Feb 2012)

In case they do venture into the MS thing, they should name their devices with something like Windows XPeria :)

posted on 13 Mar 2012, 04:22

25. karanstyle (Posts: 188; Member since: 26 Jun 2011)

Or why not name it VAIOs because VAIOs have always carried a Sense of Sexiness, and Windows!

posted on 09 Mar 2012, 10:16 4

3. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

It's a shame that WP7 isn't catching on. I'm a recent convert from Android and I'm a believer.

posted on 09 Mar 2012, 10:20 2

4. JSern (Posts: 282; Member since: 22 May 2011)

You must be living under a rock

posted on 09 Mar 2012, 16:20 1

16. Cwebb (Posts: 501; Member since: 05 Oct 2011)

Bro, YOUR living under a rock

posted on 09 Mar 2012, 19:46 6

19. u-suck-more (Posts: 529; Member since: 26 Aug 2011)

You're *

posted on 09 Mar 2012, 21:44

20. Cwebb (Posts: 501; Member since: 05 Oct 2011)

Damn, I'm usually the grammar police. Cue Miley Cyrus? And by cue I mean load the shotgun?

posted on 10 Mar 2012, 04:39

23. u-suck-more (Posts: 529; Member since: 26 Aug 2011)

hahaa xp

posted on 09 Mar 2012, 10:21 1

5. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

I think the new guy at Sony Global, Kaz Hirai said that Sony hardware business excluding playstation is in trouble and he has a lot of work to do in order to turn it into profitability. Perhaps if Windows Phone start moving significant numbers proving sales and profits, this may attract new manufacturers. Right now its like try and see.

posted on 09 Mar 2012, 11:03 4

6. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

As much as I love my WP, my advice to Sony is stick with Android and put that house in order and bring it to profitability in 2012. They have been loosing money with Android so they should focus single-heartedly there and try to turn it around this year. I think there is a glimmer of hope with their new phones so they cannot afford to take their eyes off the ball at this time, even for just a moment. If they succeed, then, and only then, should they start thinking about WP7/WP8. But then again, they'll probably be late in the WP game by then. But at least they'll already have a thriving Android business.

posted on 09 Mar 2012, 12:19 1

9. snowgator (Posts: 3604; Member since: 19 Jan 2011)

I agree with you. Sony has great potential as a hardware maker. Turn that red to black first, though. Although there is a side of logic that says gamers would EXPLODE for a gaming mobile phone with both Playstation and XBOX live on it like what @r41nier suggested.

posted on 09 Mar 2012, 11:56 2

7. ivanko34 (Posts: 617; Member since: 04 Sep 2011)

They are going to wait forever

posted on 09 Mar 2012, 12:00 5

8. r41nier (Posts: 70; Member since: 13 Oct 2011)

They are gonna put PlayStation Certified phone with an Xbox Live.

posted on 09 Mar 2012, 12:21 2

10. cepcamba (Posts: 717; Member since: 27 Feb 2012)

how come I didn't think about this. :p

posted on 13 Mar 2012, 04:24

26. karanstyle (Posts: 188; Member since: 26 Jun 2011)

Which would make the other devices Suck on it!! Cant wait to see it...

posted on 09 Mar 2012, 13:34 2

11. cyborg009 (Posts: 115; Member since: 17 Sep 2011)

i would buy sony with windows phone 8 !! Reality display on 720p screen and dual core processor .. tasty :D

posted on 09 Mar 2012, 13:37 2

12. andro. (Posts: 1999; Member since: 16 Sep 2011)

Its most likely Sony won't ever have a wp out as demand is little to none,we will prob end up trying to find a way to try offload all our unsold wp stock,nobody asks to buy one

posted on 09 Mar 2012, 15:10

13. Jyakotu (Posts: 855; Member since: 12 Dec 2008)

I think Sony should at least just make ONE Windows Phone and see how it does and then decide from there. Windows Phone is still new, so of course it's going to take time for people who are used to iPhone and the 100s of new Android phones coming out every week take a look at a new OS.

posted on 09 Mar 2012, 15:45

14. vishalvenky (Posts: 77; Member since: 12 Feb 2012)

always searching for success.. sony will never change.. This is the only thing i hate about sony

posted on 09 Mar 2012, 15:54

15. 7thspaceman (Posts: 1584; Member since: 14 Feb 2011)

I agree with Jyakotu Sony should make at least 1 Windows smart phone but it should be a Windows Phone 8 because if you make good stuff People will look at your Product but
if Sony made a single core, 8 gig main memory,mid resolution screen with a. 5 megapixel camera 2nd Generation Windows 7.5 Mango smart phone Sony would be wasting their time and money to make one. Sony has to make a Window 8 smart Phone that has a dual core CPU, 16 gig main memory, high def screen, front facing camera,. 8 megapixel rear Camera. NFC capable Smart phone to compete with the Big boys out there. if they put an app that allows a windows 8 smart phone to play play station games modified wo run on a windows * smart phone or Windows 8 tablet wow they would have a super powerful product that many would buy just to play the Games on.believe me it would sell well because it would have Sony music, Sony Pictures, Sony Play station games, Microsoft Xbox games, Microsoft office. any Mobile device with all that would be a monster good smart phone or Tablet to own. Go Sony Go

posted on 09 Mar 2012, 18:03 2

17. InspectorGadget80 (unregistered)

The last Windows phone SONY make was the Xperia X1 that was the only best Windows phone SONY ever make. But like they say they will only make the OS in their hard ware. But I prefer SONY sticking to Anroid and I can't wait til their iON hits AT&T that's the phone I'm dying to get

posted on 19 Jul 2012, 14:19

27. Thohean (Posts: 3; Member since: 19 Jul 2012)

Last windows phone from Sony Ericsson was the Xperia X2 not the X1 and the X1 was built/designed by HTC. I've always had an Ericsson/Sony Ericsson phone and would love to stay with Sony, but I don't want an Android phone. I'm looking at the Fujitsu IS12T. Now if Sony could make a copy of that phone, I'd buy it right now.

posted on 09 Mar 2012, 18:03 2

18. lubba (Posts: 1313; Member since: 17 Jan 2011)

Three years from now the CEO will say, "oops we didn't take WP seriously." Behind the game yet again.

posted on 09 Mar 2012, 22:57 1

21. nanozander (Posts: 97; Member since: 19 Oct 2011)

In a way i would rather they concentrate on their android and PSVita products.. Leave WP7 to Nokia.

posted on 10 Mar 2012, 00:21 1

22. lubba (Posts: 1313; Member since: 17 Jan 2011)

I'm sure lots of people would love to see a Sony WP, aside from from fanboys here.

posted on 10 Mar 2012, 08:19 1

24. jy20051992 (Posts: 13; Member since: 09 Jan 2012)

if sony will make it i will definately buy that phone.
i am hardcore fan of sony's inbuilt quality...

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