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Windows Phone captured 15% of New Zealand's smartphone market in July

Posted: , by Alan F.

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Windows Phone captured 15% of New Zealand's smartphone market in July
Do the people in New Zealand know something that that the rest of the world doesn't? According to Microsoft New Zealand general manager Paul Muckleston, Windows Phone has gone from owning 2% of the smartphone market in the country two years ago, to the 15% it owned in July. The executive spread the word during the country's largest annual tech event, Microsoft Tech Ed 2013 conference in Auckland.

Muckleston ran through the growth in the platform in New Zealand, explaining how for the year ending in June 2012, the platform had 2% of the market, rising to 4.5% of the market for the year that ended this June. Market share for the quarter ended in June was 8.5%, rising to that 15% figure in July. "Windows Phone is tracking at around 10 per cent share and with new product releases coming from Nokia we should get to a consistent 15 per cent by the end of the year," he says.

The executive credits Nokia's colorful Lumia line for jacking up Windows Phone sales in New Zealand. The low-end Nokia Lumia 520, available in black, red, yellow and white, can be bought lock, stock and barrel for $299. At the end of this month, Nokia's top-shelf  Nokia Lumia 1020 will be launched from Telecom for $1149.

"Windows Phone for our previous financial year ending June 2012 was 2 per cent of the market. For the full 12 months ending June 30 this year, it was 4.5 per cent. In the quarter that ended June 30, it was 8.5 per cent, in July it was 15 per cent, in the last 12 months we have got another 9 per cent share."-Paul Muckleston, GM, Microsoft New Zealand

The Windows Phone Store currently has 938 local apps for the New Zealand market, from local banks to Trade Me, Now that the platform has captured double digit market share in the country, you can expect more local apps for the region.

First Windows Phone 7 buyer in New Zealand on October 21st, 2011

First Windows Phone 7 buyer in New Zealand on October 21st, 2011


source: Stuff.co.nz via WMPoweruser

11 Comments
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posted on 16 Sep 2013, 05:37 3

1. bohdan4ik13 (Posts: 83; Member since: 10 Feb 2012)


Wow! Breaking news.

posted on 16 Sep 2013, 05:51 5

2. boosook (Posts: 1092; Member since: 19 Nov 2012)


I never trust sales figures that come directly from the seller. Here in Italy we say "never ask your host if his wine is good"!

posted on 16 Sep 2013, 06:01 1

3. itsdeepak4u2000 (Posts: 2866; Member since: 03 Nov 2012)


Thanks to Nokia! I'd buy WP only if the Nokia name remains as it is on the WPs.

posted on 16 Sep 2013, 06:04 6

4. Equilibrium (Posts: 18; Member since: 15 Nov 2012)


Sounds about right.

I work for one of the telcos in NZ and the 520 has sold more in the past few months than the 710 and 800 did in their whole span.

Its free on the entry level plans and is an easy smartphone for first time (middle-aged) users, they couldn't care less about huge app catalogues.

Personally prefer Android, but us technophiles make up the minority!!

posted on 16 Sep 2013, 06:21 1

5. sri_tech (Posts: 188; Member since: 21 May 2013)


Here in India also, 520 sales in the last 2 months will be more than 800, 710 sales in their whole span.

posted on 16 Sep 2013, 22:31

11. rodneyej1 (Posts: 3562; Member since: 06 Jul 2013)


It's Ok that you prefer Android, and it's good to have choice, but people always act as though Android devices are used in more technical ways than WP.. As though WP devices are toys compared to Android devices.. So, I ask you,, on a daily basis what is it that you do that's so technical on your Android device vs what I do on my 920❓...

posted on 16 Sep 2013, 06:32 5

6. oister85 (Posts: 410; Member since: 27 Apr 2012)


Windows is growing good for them and the consumer.

posted on 16 Sep 2013, 07:58

7. Napalm_3nema (Posts: 1275; Member since: 14 Jun 2013)


It's good that they are growing their marketshare, but it means nothing if the Lumia 520 is driving growth. The 520 generates almost no profit, and developers aren't going to flock to WP if the primary driver behind marketshare growth is a phone that costs almost nothing, because nobody expects those users to spend a ton of money in the app market. This just sounds like the Symbian market, part deux.

posted on 16 Sep 2013, 10:01 2

9. yann (Posts: 42; Member since: 15 Jul 2010)


You're right, but...
There is no profit in that case. NOKIA, or should i say Microsoft now trying to make people use their platform more and more. Then from 520 you'll buy next windows phone... will start buying apps etc.
This is investment in the future, not easy quick profit.

posted on 16 Sep 2013, 08:01 1

8. aldridhl (Posts: 57; Member since: 12 Feb 2011)


hey Alan, windows phone 7 came out in 2010, the caption in the photo says 2011.

posted on 16 Sep 2013, 22:04

10. antifanboy14 (Posts: 68; Member since: 26 Nov 2012)


when does windows phone 8.1 come out? because i think they need to start working on 8.2 already.

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