Verizon sends out MMS to its customers for its latest KIN marketing campaign

The sheer impressive specs of any handset doesn't always result in stellar sales, but it can hinge a lot on how strategically it is marketed. Verizon's latest duo, the KIN ONE and TWO, are surely going to try and attack the social networking crazed individuals out there by directly getting to the heart of their own customers. Big Red is getting the word out on Microsoft's tandem by launching an MMS marketing strategy which should be landing on the handsets of their customers – giving them an overview of what KIN does and how they openly greet people. It's not necessarily the first time we've seen an advertising campaign like this in the past, but it's going towards the correct direction in getting the word out to people who might be under the rocks when it comes to the latest gadgets out there. Although it'll remain unseen for now how successful this pans out, we're sure that there will be more to come as it's probably known that Microsoft will pull all the brakes and do their part in making this successful.

Microsoft KIN ONE Specifications | Review
Microsoft KIN TWO Specifications | Review

via WMPoweruser