Demand for small and mid-size LCD panels continues to skyrocket with the boom of smartphones and tablets. Currently, Sharp is in the lead of LCD panel market share at 14.8%. The new venture from Toshiba and Sony could potentially overtake Sharp in market share by combining Toshiba's 9.2% share with Sony's 6.1% (all numbers via iSupply for 2010.)
Nikkei business daily reported that Innovation Network Corp., an investment fund backed by the Japanese government, invest about 100 billion yen ($1.24 billion USD) in the Toshiba/Sony entity, which could be equivalent to an 80% share in the company. Nikkei also speculated that this money would be used to invest in OEL (organic electroluminescence) panel (also known as OLED) production at the Sony plant in the Aichi prefecture. OEL panels offer higher resolutions than LCD at lower power consumption, but have been known to not perform as well in direct sunlight.