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Tim Cook bringing more efficient supply chain and aiming for thinnest iPhone

Posted: , by Michael H.

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Tim Cook bringing more efficient supply chain and aiming for thinnest iPhone
It's probably no surprise, but Apple is trying to make the new iPhone thinner. In fact, based on the numbers given by KGI Securities the next iPhone could be nearly 1.5 mm thinner than the iPhone 4S, which would easily make this the thinnest iPhone yet. Of course, even at that size, the next iPhone will still be over 1 mm thicker than the thinnest smartphone, the Huawei Ascend P1 S, which is due out this quarter. 

Tim Cook bringing more efficient supply chain and aiming for thinnest iPhone
As we let you know a few days ago, Apple is planning to shift to new in-cell touch panels, which will help to make the next iPhone both thinner and lighter by compacting the display panel. Now, we've got the exact numbers for how much thinner the phone could be. According to KGI Securities, that change in the display panel alone will help to shave .44 mm from the thickness of the phone, and analyst Ming-Chi Kuo thinks the aim is to get in just under 8 mm, at 7.9 mm. This wouldn't make it the thinnest phone around, but it would certainly be one of the thinnest, and definitely the thinnest iPhone yet.

Kuo also points out that the switch to the new panel type makes a much more efficient supply chain, which is Tim Cook's specialty. Apparently, the new panel will allow for bonding the glass screen earlier in the manufacturing process, which will allow the company to avoid "significant losses" if the bonding fails. Additionally, the new panel and process would need half the number of items at the bonding stage compared to iPhone 4S. This would make the overall production process faster, and could even reduce the manufacturing time from 12-16 days to as little as 3-5 days.

As we know, Tim Cook as always pushed to make the production process more efficient because it allows Apple to keep less stock on hand at any time, which greatly reduces cost. 

34 Comments
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posted on 23 Apr 2012, 20:55 7

1. eyephone (banned) (Posts: 69; Member since: 05 Apr 2012)


Wow
amazing

posted on 24 Apr 2012, 05:36 3

20. PhoneLuver (Posts: 466; Member since: 05 Jul 2010)


I just hope it's not a step backwards to the days of the 3GS that needed to be charged every 5 minutes!!

posted on 24 Apr 2012, 08:33

27. eyephone (banned) (Posts: 69; Member since: 05 Apr 2012)


Wow that many reds.... mmmm... so many dislike ov apple. good. this changes everything.
Cut paste
bluetooth
file manager
true android multitasking
sd card slot
gain root access
open source like android

wow amazing....

posted on 24 Apr 2012, 12:05

30. EclipseGSX (Posts: 1587; Member since: 18 Oct 2011)


go away general levy, you cant type for s**t

posted on 23 Apr 2012, 21:01 10

2. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


Wow! Some more depression hit americans gonna empty their pocket for this crap.

posted on 23 Apr 2012, 21:43 4

5. clevername (Posts: 1428; Member since: 11 Jul 2008)


If they're affected by depression would it matter if they spend on this crap or android crap or windows crap?

posted on 24 Apr 2012, 05:44

22. eaxvac (Posts: 328; Member since: 15 Jan 2012)


lol s-sheep/ isheep

posted on 24 Apr 2012, 08:36

28. eyephone (banned) (Posts: 69; Member since: 05 Apr 2012)


Lol W sh?ep/ high security prison sh??p....

posted on 23 Apr 2012, 22:38 4

9. hutty24 (Posts: 84; Member since: 18 Oct 2011)


Hatter what are you looking to spend your money on?

posted on 24 Apr 2012, 06:52

25. bbblader (Posts: 580; Member since: 24 Oct 2011)


hater* hatter is like Mad Hatter from the storybooks

posted on 23 Apr 2012, 21:17 11

3. mas11 (Posts: 1029; Member since: 30 Mar 2012)


Honestly this doesn't impress me considering that it would be disappointing if this phone wasn't thinner than the 4S. It's pretty much expected for the next gen of a phone to be thinner than its predecessor. Plus it's not going to be the thinnest phone. All it does is end up saving Apple a few dollars so they can make more money.

posted on 23 Apr 2012, 23:54 3

17. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


i dont think it would be that disappointing… i am pretty happy with how thin the 4/4s is… i would greatly appreciate a larger battery over a thinner phone.. kind of like razr vs. raxr max… but thats just me.. then again if they make a larger phone it can get thinner and have a larger battery

posted on 24 Apr 2012, 00:50 1

18. mas11 (Posts: 1029; Member since: 30 Mar 2012)


I prefer the idea of having a larger battery than a thinner phone, btw the RAZR MAXX was more of a variation of the DROID RAZR rather than a successor. And you know Apple won't have a giant battery like the RAZR MAXX. The RAZR MAXX was designed for a long battery life. The new iPhone will be designed to please as many people as possible. The funny thing is the RAZR MAXX is actually still thinner than the iPhone 4S. And yes I would prefer the RAZR MAXX over the RAZR.

posted on 24 Apr 2012, 03:39 1

19. andro. (Posts: 1954; Member since: 16 Sep 2011)


Agreed,it is logical to think that apples next phone will be thinner especially as the iphone does seem to look and feel quite chunky these days,although the iphone 4s is essentially a two year old phone design from the original iphone 4 so thats not surprising. The part to wonder is now that apple is making these 'significant' savings on the manufacturing method will this be passed onto the consumer in any way? You can bet it won't and the ifans will still have to pay the same amount as they did for the iphone 4$ if not more.

posted on 24 Apr 2012, 19:04

33. gallitoking (Posts: 4690; Member since: 17 May 2011)


samsung exynos cost less as samsung produces them.. the the phones cost less becuase they use exynos other that a Snapdragon?.. sometimes I wonder if you fake idiotism or not

posted on 23 Apr 2012, 21:18 10

4. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


Thank goodness the new iPhone is going to have this.
This is the reason I will buy it.
This technology is amazing, how could I ever live without it.... oh wait... I'm living right now... guess we can call it useless.

posted on 23 Apr 2012, 22:55 3

12. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


Don't forget that new iPhone will have a larger screen, better processor, battery technology, more features, etc. creating such a compelling value that will sell in the millions within a few short days. And, if Apple succeeds, then you can switch amongst the top 3 carriers WHILE keeping the same phone.

posted on 23 Apr 2012, 23:19 1

13. tedkord (Posts: 4769; Member since: 17 Jun 2009)


Do you have exclusive sources like BGR?

posted on 24 Apr 2012, 06:39

24. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


Not necessilary better processor, just better GRAPHICS processor.
Unless they are actually going to stray away from just coping the iPad's internals and slaping them into the new iPhone.
That means the overall performance won't be really upgraded. The only time you will notice it is when you are playing games.

Larger screen: they should still keep the small form factor, because that pulls tons of people in. Kids and women like the smaller size.

Battery technology: well of course! they have been making the battery bigger and bigger, but a new technology will be needed to:
1) keep the tiny thing from overheating
2) make it last longer than iPhone 4. (4S has worse BL)

posted on 23 Apr 2012, 21:52 4

6. Cwebb (Posts: 501; Member since: 05 Oct 2011)


In other news, the grass is still green... unless you live in Indiana, in which it would be brown

posted on 23 Apr 2012, 22:48 1

11. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


Or like many in the android camp or even some of the phonearena.com writers that a certain patent blogger writes about unbiased news.

posted on 24 Apr 2012, 12:06

31. EclipseGSX (Posts: 1587; Member since: 18 Oct 2011)


Or Arizona where there is no grass

posted on 25 Apr 2012, 21:06

34. Cwebb (Posts: 501; Member since: 05 Oct 2011)


But you ship in grass. Indiana just lets it stay brown

posted on 23 Apr 2012, 21:58 5

7. biophone (Posts: 1893; Member since: 15 Jun 2011)


I really don't care how thing it is under 11mm is fine but that is not how Apple roles I get that but if their going to include LTE (which they better) they must make sure the battery can last me a day.

posted on 23 Apr 2012, 23:37 3

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


If Apple can get an LTE phone out with great battery life that will be a big win. They did it with the iPad.

posted on 24 Apr 2012, 05:41

21. PhoneLuver (Posts: 466; Member since: 05 Jul 2010)


If the iPhone only supports the LTE frequencies the NEW iPad does it would be a major fail! For the phone to succeed it has to support World LTE frequencies!

posted on 24 Apr 2012, 06:31

23. taz89 (Posts: 2014; Member since: 03 May 2011)


but how long does the new ipad take to charge 7+ hours...for a phone you want it to take about 2-2 and half hours...am surprise that considering how fast everything else in the tech world is moving,mobile battery does not seem to be moving at the same pace...i remember the days when a i could use my phone for 3-5 days without charging...i know our phones are essentially mini computers but hopefully someone can make a phone that can last 2 days of heavy usage and actually charges in 2-3 hours.

posted on 23 Apr 2012, 22:10 4

8. tedkord (Posts: 4769; Member since: 17 Jun 2009)


Seriously. Phones are thin enough now, bordering on too thin to hold comfortably. Look at the Razr Maxx - its plenty thin enough, and packs serious current. I wish more phone OEMs would follow that example. Are you listening, HTC? Stop putting out phones that either last six hours or need to have a huge hump for the extended battery.

posted on 23 Apr 2012, 22:45 2

10. hutty24 (Posts: 84; Member since: 18 Oct 2011)


I want a thin phone not a pancake phone that's what the razr looks like a flatten out phone u,g,l,y that bitch has no alibi it ugly lol

posted on 23 Apr 2012, 23:25 2

14. tedkord (Posts: 4769; Member since: 17 Jun 2009)


You're like too many consumers, valuing aesthetics over function. That's the reason I can't let my wife car shop, she'd buy based on color and body design. A cool pop out sunglass holder would dazzle her, while the brands horrible quality wouldn't even be investigated. What's mpg? Warranty? Well, its such a pretty red.

posted on 23 Apr 2012, 23:38 2

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Well iPhone gives you both. Beautiful phone and all the functions you'd need.

posted on 24 Apr 2012, 18:55

32. tedkord (Posts: 4769; Member since: 17 Jun 2009)


Sorry, but the iPhone, while being very nice looking, doesn't offer nearly the function I want. I require being able to set the phone up the way I want, I need a replaceable battery, I need to be able to tether over 4g (and just have 4g), to copy music files to a removable card in flac, mp3, or any codec I choose for playback. I also require a 4+ inch screen to watch video in any format I want. I need true multitasking, so I can listen to my music while playing a game while downloading a movie.

Nope, the iPhone doesn't offer the function I need.

BTW, my wife, who always shops based on aesthetics, actually chose the Droid2 over the iPhone4. She did for once consider function - she decided she preferred a hardware keyboard.

posted on 24 Apr 2012, 08:25

26. quryous (banned) (Posts: 106; Member since: 07 Mar 2012)


To heck with skinny. Give us double the battery life and you'll actually accomplish something.

posted on 24 Apr 2012, 09:51

29. theoak (Posts: 320; Member since: 16 Nov 2011)


I think the major sentiment is thinner is okay ... but don't sacrifice battery life.

It is interesting that as a hot spot, the Verizon New iPad can last a good 24 hours. Of course that is only using the iPad as a hot spot. So the wireless N and LTE radios do a pretty good job just by themselves.

It is the screen and the graphics that eat up the battery. If the "next iPhone" can improve the power consumption of those two ... it will be a winner.

With that being said, I have an iPhone 4. I was thinking of getting the "next iPhone", but in the end, I may just get a new battery, and wait a year for the version after that. My primary use for my phone is work, and I don't really need LTE.

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