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Strategy Analytics: Android's global smartphone market share has peaked

Posted: , by Alan F.

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Strategy Analytics: Android's global smartphone market share has peaked
With the latest data from Strategy Analytics showing a small decline in Android's global smartphone market share, the researcher says that Google's open source OS has peaked. The data shows that Android powered handsets accounted for 84% of all smartphones shipped globally in the third quarter. That was down 1 percentage point sequentially from the 85% global smartphone share that belonged to Android in the second quarter.

According to Strategy Analytics executive director Neil Mawston, barring a collapse in the number of Apple iPhone models that are sold worldwide, the highest market share reading that Android can hope to achieve is 85%. During the third quarter, 12 out of every 100 smartphones shipped globally, was an Apple iPhone. Windows Phone snared 3% of the global smartphone market in the three month period that ended in September, while BlackBerry kept a 1% share.

Despite dropping that percentage point in Q3, Google exerted more control over the Android landscape in the period. Of all Android devices shipped in the third quarter, 37% were packed with a forked version of Android. That was down from the 39% share that forked Android devices held in the prior quarter. That should mean more money in the till for Google, since it means slightly more Android phones shipped with Google Search, YouTube and Google Maps on board. Google makes money from selling ads on these applications. Money is also made from taking a piece of sales made on the Google Play Store. Forked versions of Android do not come with Google services. 

Samsung has seen its market share of Android devices decline to 25% in the third quarter, down from 35% last year. According to Strategy Analytics, Xiaomi is taking some business away from Sammy by selling its phones at a price close to cost, and making money on accessories. Samsung prices its phones higher in order to capture a higher profit margin on each sale.

source: WSJ

25 Comments
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posted on 02 Nov 2014, 23:03 5

1. techspace (Posts: 1020; Member since: 03 Sep 2012)


Now everything depends on android one...they can't increase their marketshare unless they get more people to use smartphones.

posted on 03 Nov 2014, 00:11 1

9. VZWuser76 (Posts: 3601; Member since: 04 Mar 2010)


Agreed. While there may be some switching back and forth by existing smartphone users, the new target group is those without smart phones. Third world countries are the biggest part of that group, but there are also those who still run feature phones, and either don't feel the need for a smart phone, don't want the added complexity of one, or both.

Where I live it's about 50-50 between smart phones and dumb phones. A person's line of work could also play a part, if they work in a construction, agricultural, or industrial setting they may not want to risk damage to a more expensive phone.

posted on 20 Jun 2015, 07:28

25. networkdood (Posts: 6330; Member since: 31 Mar 2010)


At close to 85%, it is absurb to be concerned about how Android cannot get any more of the worldwide share...
Nice mobile web redesign, PhoneArena ...I wonder how many ads I am blocking now...

posted on 02 Nov 2014, 23:06 4

2. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


With so many iPhone 6's sold, this is expected. I just figured it would be a higher drop.

Samsung's market share is the interesting point, probably explains their refocus on entry-level devices.

WP...3%...with the Nokia name still etched on the devices. This gets interesting now that the iconic name comes off those devices. Soon, Fisher Price and Dora the Explorer will have a higher market share...

posted on 02 Nov 2014, 23:11 2

3. Napalm_3nema (Posts: 2071; Member since: 14 Jun 2013)


iPhone 6 sales were only considered for 9 days in Q3.

posted on 03 Nov 2014, 01:35

17. ruwie (Posts: 95; Member since: 25 Sep 2014)


apple sales percentage also decline if you compare their sales percentage from Q3 last year to Q3 this year.

posted on 03 Nov 2014, 03:28 1

22. frederick333123 (Posts: 76; Member since: 15 Jun 2013)


no you are completly wrong..they anoounced it 2 weeks befor...it was more thna last year...

posted on 03 Nov 2014, 19:24 1

24. ruwie (Posts: 95; Member since: 25 Sep 2014)


I am telling about percentage. In percentage basis, thay fell from last year. The decrease came despite Apple smartphone shipments increasing from 33.8 million to 39.3 million.

posted on 02 Nov 2014, 23:16 2

4. HugoBarraCyanogenmod (Posts: 977; Member since: 06 Jul 2014)


they also forgot to mention that Apple-Samsung duopoly decline from 50% to 35%, huge drop within a year, eventhough total sales slightly increase

posted on 02 Nov 2014, 23:34 1

5. o0Exia0o (Posts: 889; Member since: 01 Feb 2013)


Not that I doubt you, but are you getting your information from a reputable source or is this some number that you have come up with on your own? And can you share a link to your source?

posted on 02 Nov 2014, 23:42

6. HugoBarraCyanogenmod (Posts: 977; Member since: 06 Jul 2014)


From IDC, need a calculator?

http://recode.net/2014/10/29/chinas-xiaomi-becomes-third-largest-smartphone-maker-as-global-market-continues-to-grow/

posted on 03 Nov 2014, 00:20 6

10. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


Needlessly rude answer to a courteous comment; get yourself some manners...

posted on 03 Nov 2014, 00:24

11. o0Exia0o (Posts: 889; Member since: 01 Feb 2013)


Sorry, I am at work so I cant open the link you sent (STUPID INTERNET FILTERS!!!) but when I get home Ill have a look at them. And yes, Ill take a calculator if your giving one away. LOL

posted on 03 Nov 2014, 00:35

12. HugoBarraCyanogenmod (Posts: 977; Member since: 06 Jul 2014)


you're welcome

posted on 03 Nov 2014, 08:31

23. o0Exia0o (Posts: 889; Member since: 01 Feb 2013)


A couple of things here. While Samsung and Apple have seen a market share dip in the 4Q both had phones that had been released late in the quarter. I would look for those numbers to rise 1Q 2015 and the article you referenced was about Xaiomi becoming the number 3 smartphone manufacturer which is not true either at this point as Googles sale of Motorola to Lenovo was just completed the other day moving Lenovo to the #3 spot over Xaiomi.

On second thought you can keep the calculator as I think you will need it more than I will.

posted on 02 Nov 2014, 23:57 1

7. fzacek (Posts: 2486; Member since: 26 Jan 2014)


Good thing Samsung's market share is declining. Samsung has been ruining Android's reputation...

posted on 03 Nov 2014, 00:01 4

8. hurrycanger (Posts: 1553; Member since: 01 Dec 2013)


Yea, sure...

posted on 03 Nov 2014, 01:12 1

15. MEeee (Posts: 330; Member since: 19 Oct 2011)


It seems like everyone now is following Samsung with the phablets.

posted on 03 Nov 2014, 02:38

19. DroidMystic (Posts: 76; Member since: 31 Oct 2014)


Did everyone follow Motorola by making cellular phone? Or did in some point Samsung and others followed iPhone with multiple point touch screen instead of one touch finger?

At the end many followed Samsung with the Phabet and they are getting even better.

posted on 03 Nov 2014, 01:34 1

16. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Why so? Samsung makes great hardware, the only capable OEM to eat Apple's sales in the high-end market, great after-sales customer service. The only thing wrong with Galaxies is touchwiz, they need to rebuild it from ashes.

posted on 03 Nov 2014, 01:58 2

18. fzacek (Posts: 2486; Member since: 26 Jan 2014)


Yeah. TouchWiz is the problem. Samsung's TouchWiz is what has created Android's reputation for being "laggy", "cluttered", "slow", "cumbersome", "difficult-to-use", etc...

posted on 03 Nov 2014, 01:10

13. MEeee (Posts: 330; Member since: 19 Oct 2011)


Samsung will rise again in 4Q with the Note 4 and higher in 2015 with the S6.

posted on 03 Nov 2014, 02:48

21. DroidMystic (Posts: 76; Member since: 31 Oct 2014)


Samsung want make the Galaxy S6 in Q4 to protect the Note 4 sell and the Note 4 won't be as successful as the Note 3 was because of to many concurrence that are really good phabet like the so popular iPhone 6 and iPhone 6S, the Nexus 6 not many phones will get Lollipop until December advantage of Nexus 6 to sell better for one month, Droid Turbo, LG G3, Huawei Ascend Mate 7 already sold 1 millions...

Note 4 is one of the best phone but people have choices and that will affect somehow the sell.

posted on 03 Nov 2014, 01:10 2

14. Xenaz (Posts: 144; Member since: 28 Apr 2013)


Android has devoured almost all the mid-range and low-end segment of the global market, and the high-end segment is the battlefiled between Android and iOS. While the remaining are covered by WP and BB.

Though I am an Android fan but I am not a fan of domination. Hope we will have a more balanced mobile OSes share in future so that we the consumers can have more choices to choose just like the feature-phone era.

posted on 03 Nov 2014, 02:41

20. VZWuser76 (Posts: 3601; Member since: 04 Mar 2010)


They may have most of the low and midrange segment, but that segment isn't tapped out either.

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