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Sprint's latest advertising campaign aims to set the record straight with their $69.99 plan

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Sprint's latest advertising campaign aims to set the record straight with their $69.99 plan
As we continue to see the ugly battle continue between AT&T and Verizon Wireless through their advertising campaigns, Sprint is about to unleash their own wave of headlines as they embark on benefiting their own efforts. AT&T and Verizon has been touting their recent move to offer an unlimited plan that costs only $69.99 per month, which of course only includes unlimited calling, to attract even more customers to their seemingly unhindered grasps. The nation's number three wireless provider will be launching a new marketing campaign where Sprint says, “Our $69.99 is worth more than their $69.99.” Of course this directly justifies how their offerings are more advantageous for consumers by highlighting that their $69.99 Everything Data plan provides nationwide unlimited text & picture messaging, unlimited web, unlimited GPS navigation, and unlimited calling to any mobile in America. Like we've seen in the past, the latest TV advertisement will feature Sprint CEO Dan Hesse who managed to provide that humble and sensible side of the company during his last commercial spots. With the competition really gearing up to become even more fierce, we'll see how this move pans out as they utilize the feud between the nation's top carriers and use it to their advantage.

source: Sprint

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47 Comments

1. herbiederb posted on 20 Oct 2010, 01:45

Heres some adice for Sprint CEO Dan Hesse: GET SOME PRETTIER PHONES!! You company has a knack for signing the fugliest phones. You will see people signing up if the Supersonic pans out.

2. phone333 posted on 01 Mar 2010, 11:17

I disagree your "fugliest" phones statement , but I do beleive Sprint will do much better with 4G rolling out all over and 4G phones come out.

9. rwolf1984 posted on 01 Mar 2010, 12:06

I agree with herbiederb...Sprint does have a history with getting some fugly phones. Its mostly the low end crap Sanyo phone that Sprint has let into their line up over the years. Sprint is doing a better job with that with devices like Hero, Palm, Pixi, Reclaim, and a few others. I think the Lotus and the moment very eye appealing either. Sprint also has a few very eye appealing phones that really suck like the Renegade, Stature, and the Instinct...every carrier has a few of those.

22. corps1089 posted on 01 Mar 2010, 14:09

I'm not about to leave Sprint, and I agree, GENERALLY, they have an ugly line up and need sexy phones to go with their super value rather than limit choices for the fashion concious to a few models...

26. herbiederb posted on 01 Mar 2010, 15:14

Of the 4 major carriers, who has the worst phones? Sprint. I hope they do expand their 4G network this year but talk is cheap.

36. rhomaion posted on 01 Mar 2010, 22:53

What phones does Verizon offer that Sprint doesn't have an equal for exactly? The droid? ROFL

3. jundibasam posted on 01 Mar 2010, 11:17

here is a clue for Sprint: do a better job with your network and phones. You've outsourced your customer service and technical support, and you sold your own network to Erikson so you can't even claim you operate your own network. Its not a good sign for your business. And Dan Hesse definitely is not cut out for TV, so they should bring back that Dan Akroid look-a-like in the suit. From what I heard, Sprint's Customer Service still sucks and they are still outsourcing to the Phillipines and other places. Its why I finally left Sprint was because of their customer service. They wanted me to sign a new contract to add messaging to my plan...Messaging! and they tried to sucker me into a new contract.

5. phoneguy posted on 01 Mar 2010, 11:45

oh one more thing douche troll, Sprint did not sell their network to Ericcson, they outsourced network operations and management to them, they still maintain the assets and make all decisions regarding what is done with it.

7. windtrader posted on 01 Mar 2010, 11:52

"from what I've heard.." Well, from a current Sprint customer, their Customer Service is very good now; it deserved a bashing a few years ago but the last 18 months have seen VAST improvement. They either have very good accent coaches or their CS staff are US based and very responsive. It is clear they are achieve first call resolution. Also, many feedback mechanisms to ensure CS quality and customer sat is up. The Everything Data Plans also have UNLIMITED Any Mobile Anytime. Do you have any idea how big an advantage this is for most users? Given their marketing still needs vast improvement, it is no wonder this feature is not more well understood. Also, their inability to bring any sizzle of hot new phones needs a major kick in the butt! And where I live, Sprint gets the best service IN my house. All visitors with other providers are standing outside to make a call.

8. jhoots posted on 01 Mar 2010, 11:56

"from what ive heard"??? which is basically like saying i have no idea but i like to repeat garbage that i have failed to validate. If you are going to quote someone elses information do the research and make sure its not false! because all of which you have stated is false.. ahhh ignorance..

10. hmcougar09 posted on 01 Mar 2010, 12:11

You need to chill your roll and quit having a duck. Thanks! :]

11. Shell posted on 01 Mar 2010, 12:18

I currently have sprint and love the service... I never drop a call and i get great reception everywhere i go... When i call in to ask a question they are quick and accurate in helping me... I have 4 lines and only pay 170 for unlimited everything... no other carrier can touch sprint on their price plans... yes their selection of phones can be better but i have seen a huge improvement over the past year and a half... You could not pay me to switch carriers... If i went to verizon or at&t i would be paying $370 for the same thing i am paying for on sprint for $170... in this economy you can't lose with sprint unless they have poor service where you live... Its all personal preference people and its about the service where you live.

14. CRICKETownz posted on 01 Mar 2010, 13:05

I'm tryin to figure out tho...if Sprint is so great at everything and their Unlimited Everything plans are so great...at $69.99 (which is a good price I must say) why are they still number 3 carrier nationwide? They're not even number 2. So what's missin here? For the sprinkle of you that post to the forum that Sprint is the greatest service since sliced bread and gettin better but Verizon/AT&T are too this or too that...why can't Sprint pull ahead to not even the number 1 spot...but even number 2? So whichever one of you smart guys can answer that...i'm waitin. Great network, decent selection of phones, good CS, reasonable price plans...but still lacking in ratings. Somethings not addin up...here. I'm interested to see someone tryin to explain that train wreck.

15. android#1 posted on 01 Mar 2010, 13:22

It takes time to build clientele. Especially when everyone wants to be a part of the carrier that has your back (verizon) The thing is, verizon has had very good marketing technique. It is only a matter of time when people start thinking with there wallets instead of what looks good to others. Dont get me wrong, its not all about money, here in LA, i am saving money and i have excellent reception, even beter than verizon and ATT. It all depends on where you are. To pay $30 more for a verizon and ATT (that offers the same features as sprint which is $30 less) is meaningless, even if in one'e area has a little bit less coverage in the area. Its all about what is "in". Sort of like a Black Card. Its the kool thing to have and i guess to a lot of people, sprint sucks and is not kool.

16. scottmbolt (unregistered) posted on 01 Mar 2010, 13:35

jundibasam is a moron. Sprint has great service, a growing phone selection, and the best priced plans on the market. I am sick of all of the iPhone and Droid idiots talking out of their a**es.

17. kilari posted on 01 Mar 2010, 13:36

I hate to belittle you because I should be a bigger man than that. But anyone who lives in America should understand by now that it doesn't matter how good or bad your company or products are. It's all about marketing and brand perception. Sprint doesn't spend the money Verizon does on marketing, and has a bad reputation for their past. That will haunt them forever. Verizon and AT&T are very aggressive with their marketing and have repeated "Americas Most Reliable Network" and "Americas Fastest Network" it wouldn't matter if those are true or false people will think that. Just like Apple they market themselves as cool and "think different" while they are the most controlling uncool company to buy products from, not to mention thinking different like every other Apple owner. Cus no one else buys Apple you're the only one. So Marketing and Brand name are what is killing Sprint. One thing not mentioned, and can't be mentioned by Sprint is with their cheaper coverage I get the benefit of riding free on Verizons EVDO network when out of Sprint range. So whos the fool now? Pay more per month for the bigger network? How bout paying less and getting it for free? All this hate between customers of different carriers is stupid. But i'll play your game. I pay less than you and get the same thing. I'm better than you. Smarter, and have more money. Weeeeeeeeeeeeee. Bashing others is fun. Iphones are gay. Yes I capitalized the name correctly. iFags.

21. phoneguy posted on 01 Mar 2010, 14:07

I like Sprint and I work for them, however No carrier is better than another in all areas. As far as pulling into number 2 or even one? well my friend 50 million subs is pretty imposible to just gain right at once, even ATT and Verizon are adding like only 4 mill a year or so, Mergers and aqusitions made them big. but what do I know I just casually come on here now, this site is pathetic and I am less inteligent for even responding to some of the most ridiculous shit I have ever read in my life......

23. corps1089 posted on 01 Mar 2010, 14:12

Hear! Hear! The prophet Shell speaks true!

24. corps1089 posted on 01 Mar 2010, 14:15

Votes for kilari for pointing out the agreement between Verizon and Sprint to share network which equalizes the technology and tips the scales in Sprints favor for cost savings!

25. htcguru posted on 01 Mar 2010, 14:31

Well, hopefully this helps explain the "trainwreck" as you so politely put it. The key to understanding why Sprint still sits in the #3 spot after so many years lies in one word: acquisitions. If you go back 5-9 years or so, you remember that there were 6 nationwide carriers and one super-regional. They were Cingular, AT&T, Verizon Wireless, Sprint PCS, Nextel, and T-Mobile. These top four carriers constantly jockied for position as number 1 with Sprint sometimes leading that, especially around 2001-2002. Then acquisitions began. AT&T was folded into Cingular when the landline parents joined and sold under one brand, Cingular. That one acquisition rocketed them into the top spot and they wouldn't be touched for a number of years. Verizon wasn't really interested in purchasing anyone as they were just finishing their rebranding from AirTouch. Sprint decided to make it's move and purchased Nextel which probably seemed like a good idea to any midwest-based person but soon proved to be disastrous for them. This moved them into the #2 spot but not for long as Verizon does begin to make small regional acquisitions. Later the Cingular branding is abandoned in favor of the ubiquitious AT&T name and logo. Verizon moves permanently into the #2 spot until February 2009 when they completed their long-awaited acquisition of Alltel, the last of the Super-Regional carriers and were catapulted into the #1 position. AT&T has since purchased the largest Regional carrier left, Centennial Wireless but has not been able to overtake that #1 spot as of yet. If Sprint cannot purchase the last remaining regional CDMA carriers they probably won't have a hope of moving up into the #2 position as the 2nd and 3rd position are separated by some 30M subs. Only the iPhone, Droid and HTC HD2 in one carrier could close that gap.

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