Nokia: two years after the Windows Phone adoption
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"There are other mobile ecosystems. We will disrupt them.
There will be challenges. We will overcome them.
Success requires speed. We will be swift.
Together, we see the opportunity, and we have the will, the resources and the drive to succeed."
How well is that going? Two years after it started its huge transformation, it’s time to recap Nokia's situation and face the facts. Two years ago, Nokia said 2011 and 2012 will be the transitional years, and now in 2013 it can no longer blame that transformational period for slow sales.
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Nokia's smartphone market share has dwindled drastically in the past two years. |
Nokia’s camera guru Damian Dinning has left, Nokia’s sales head quit and the whole management was reorganized.
All of that has happened in a monumental effort towards Nokia’s Windows Phone Lumia smartphones. Unfortunately, the fruits of that labor are little. Nokia sold a record 4.4 million Lumias in the Holiday quarter, but that record looked paltry against 47.8 million iPhones sold in the same period, ten times as many as the Lumias.
Actually, looking at the whole of 2012, you’d still see Symbian, the 'burning platform', outsold Windows Phone-based Lumias by a huge margin. Nokia sold around 21.8 million Symbian devices against only some 13.3 million Lumias in 2012.
Reality struck catastrophically in 2012 as Nokia posted record losses, only swinging back to a slight profit in Q4 2012. Once the undisputed leader and innovator in smartphones, often considered creator of the smartphone, Nokia’s market share collapsed to 5.1% of the market cannibalized by Samsung that rose by more than 50%.
From a market leader with 33.7% of the smartphone market in 2010, Nokia held only 5.1% of the market in 2012.
Nokia has tried to refocus on the North American market, but even at its best, the company sold only 1 million Lumias in a quarter when Apple sold 18 million iPhones in the same period. That is outselling Nokia 18 to 1, a number that leaves comments out.
Back in February 2011, Nokia’s chief executive stated numerous times “It’s now a three-horse race.” The reality of the situation however could not be further away from the truth. Globally, Android is running the smartphone show and Apple is playing catch-up.
Nokia has lost key markets like China, and could not conquer the new ones it wanted like North America. Windows Phone is also not getting much traction with customers.
Nokia is preparing to finally deliver its supposed savior, a true PureView smartphone (where by true we mean one with a huge sensor and unmatched all-around quality like the 808 PureView) for MWC, but the situation has changed. As exciting as it sounds, it could be too little and too late for the company to claim back its spot in the lead.
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140 Comments
1. Wiki_jaan posted on 14 Feb 2013, 06:39 27 22
sammy rocking.................................
71. Wiki_jaan posted on 14 Feb 2013, 12:13 1 2
hy s-fan u know............... haters every where
137. SamsungFan posted on 21 Feb 2013, 11:08 0 0
Hmmmm
51. sayedejaz posted on 14 Feb 2013, 10:25 11 3
Uff SAMSUNG 215 MILLION :O
Now i understud why apple sueingg them :S
It is the only company making dangerous for them ..
59. sayedejaz posted on 14 Feb 2013, 11:34 3 3
Prediction For 2013
300+ million - Samsung
97+ million - Apple
Thus Samsung became ' CHAMPION ' ( shortage of words to describe samsung :( )
100. appleeedooownnn posted on 14 Feb 2013, 19:18 1 3
YOU GOT TO BE KIDDING ME...
97+ Million.... apple???
C'mon...
If you see the graph, and follow news, you'll know that apple already hit their ceiling.
People area moving away from iphone 4/4s/5 into GS3 & Note2.
2013 is a VERY CRITICAL year for Apple.
I bet apple only sell around 50 million unit and becoming number 6.
1. samsung
2. huawei
3. sony
4. zte
5. lenovo
6. apple
136. BitterTruth (unregistered) posted on 20 Feb 2013, 13:30 0 0
ZTE and Lenovo? Are you kidding?
What about HTC, Nokia and Motorola?
61. Johnnokia posted on 14 Feb 2013, 11:36 5 5
Watch this name Victor. H ...
Almost 98% of the articles against Nokia and Windows Phone are written by him.
Phonearena ,, I'm an old user here and I'm asking you to fire Victor H. as soon as possible. Otherwise, you would loose your strong credibility.
Guys, before thumbing me down, just have a look on the article's archive and pick any anti- Nokia or Windows Phone article, then ...
WATCH WHO IS THE EDITOR >>>>>>> VICTOR. H
66. Johnnokia posted on 14 Feb 2013, 11:46 3 4
I'm blaming Flop all the time, but this guy has nothing here just writing anti- Nokia articles..
Watch the archive and you will know that I'm right.
73. NexusKoolaid posted on 14 Feb 2013, 12:45 5 2
Whether or not you're correct about how he covers the subjects of Nokia and Windows Phone is irrelevant. What matters is whether or not he has his facts straight. If he's inaccurate, call him out on it, and back it up with facts of your own. Otherwise if he's correct, then it's news.
90. UrbanPhantom posted on 14 Feb 2013, 17:26 1 0
Old news is often as misleading as incorrect news. Why not tell all the facts? Also, if WP8 is so terrible, then explain why Nokia sold twice as many Lumias as the previous quarter?
Like I said before, OLD NEWS.
93. jroc74 posted on 14 Feb 2013, 18:18 3 1
The thing about old news...it shows the rapid rise of the iPhone and Android in about 2 years for each platform.
It also shows the rapid decline of the old Win Mo and BB....and the death of Palm.
All within 2 years.
This article is also about a 2 year span. 3 years if you count WP.
See a pattern?
I find it extremely hard to believe that WP phones before Nokia were sooo bad...that Nokia is coming to save the day for WP. You wanna compare the first WP devices to the first Android ones?
The first WP devices were like the iPhone 4 or GS 2 and 3 compared to the first Android devices. Especially the OS. The iPhone 4 is a nice phone. The OS was nice too.
I had a RAZR, and I had to load up 1.6 on my Droid 1....and I barely touched it after. Anyone wanna talk about lag and Android..I invite you to use my phone with 1.6. Eeww...lol. Android has come such a long way since 2008...amazing lil OS it is....
Android grew so much in 2 years...WP...not so much. There was and still isnt a mass switch of Android users to WP.
I keep saying....it is what it is. I still say give WP 3 more years....before we yell FAIL. Might as well say the same thing for Nokia running WP.
68. No_Nonsense posted on 14 Feb 2013, 11:51 3 0
Let's not get personal here. The sole reason why WP is lacking because ex-Symbian users are not moving to the platform because of its limitations and certain guys won't move from the 800/900 to the 920/620/820 thanks to the sort of terrible experience they've had with WP7.x. Obviously, that's not to say the move to WP is stupid, but yes, WP needs to be better to help Nokia gain back its original crown. Long story short, Nokia needs to find a way to provide functionality to WP aka customize WP to make Symbian/MeeGo users gain entry to the platform. The hardware is generally very good, but ex Nokia owners won't move to WP if they fail to find all what was there in Symbian/MeeGo, Besides, this dumb US only strategy/focus needs to stop.
76. nasznjoka posted on 14 Feb 2013, 14:31 4 3
i think he is so 'touched' by the fact that nokia's failure is due to the lack of strong platform, and you can not say that he is writing articles against nokia while he provides the facts,
NUMBER DON'T LIE MAN
89. UrbanPhantom posted on 14 Feb 2013, 17:22 2 1
The numbers do lie, because they are old numbers, and Nokia recently made a profit for Q4...
102. appleeedooownnn posted on 14 Feb 2013, 19:22 2 2
lies, damn lies...
Q4 profit is from BB paying license fee + selling HQ + getting money for whoring with micfosoft
That's the reason nokia say that Q1 2013 it will be back in RED.
101. appleeedooownnn posted on 14 Feb 2013, 19:21 1 1
Victor H. WERE NET writing an anti nokia article
ELOP were writing an anti nokia history
2. rusticguy posted on 14 Feb 2013, 06:42 17 10
Eflop one of the most efficient zombie/virus ever released ... if you couldn't do it in 2 years you cannot do it ever. Compare with Android ... and accept that not many like WIN-DOZ.
62. Johnnokia posted on 14 Feb 2013, 11:36 5 5
Watch this name Victor. H ...
Almost 98% of the articles against Nokia and Windows Phone are written by him.
Phonearena ,, I'm an old user here and I'm asking you to fire Victor H. as soon as possible. Otherwise, you would loose your strong credibility.
Guys, before thumbing me down, just have a look on the article archive and pick any anti- Nokia or Windows Phone article, then ...
WATCH WHO IS THE EDITOR >>>>>>> VICTOR. H
104. papss posted on 14 Feb 2013, 19:53 0 0
Agreed.. They really do have monkeys writing articles
3. maccess posted on 14 Feb 2013, 06:49 19 23
wp brings nothing except "fancy" UI.. android forever..
30. volcano posted on 14 Feb 2013, 08:01 21 19
android bring nothing except lag, malware, ads, ugly UI and stolen apps from developers effort
82. volcano posted on 14 Feb 2013, 17:09 3 5
my child im giving an advice android isn't worth your money
91. maccess posted on 14 Feb 2013, 17:47 1 3
please stop making yourself sounds stupid kid.. my s3 can do everything even more than your windows phone can dream about... even all of android phone can have that "fancy" UI of your wp with launcher 8 if you thing android has ugly UI.. most of high end or latest android phone never lag ( specialy since 4.1 jelly bean )... malware just like a myth for me cause i never had once at all.. just try to grow up kid.. that 's my advice for you..
109. UrbanPhantom posted on 14 Feb 2013, 21:47 1 0
Your Android data has probably already been hacked, and you don't even know it ;o)
113. maccess posted on 14 Feb 2013, 23:20 0 1
Oh you sounds smart my friend.. sadly i dont like to talk about probability.. i wish someone really hacked my phone so i can believe you.. :)
118. volcano posted on 15 Feb 2013, 04:32 2 2
yes crapdroid has a lot of features but it also has a lot disadvantages go knock your head on the wall because i have seen my friends complaining about their so called high end smartphones with lags even with high end cpu it still lag android engineered by stupid noobs bought by stupid noob
119. maccess posted on 15 Feb 2013, 06:21 0 3
Quit talking bulls**t.. maybe your friend just too noob to use android phone.. just like you..
41. 90ninjas posted on 14 Feb 2013, 09:31 9 4
You throw the malware comment at the Android platform yet you defend Windows...?
45. pookiewood posted on 14 Feb 2013, 09:40 6 8
Show me one Malware report on Windows Phone.
67. kanagadeepan posted on 14 Feb 2013, 11:48 1 4
Terrorists attack Malls, Stadium, temples, apartments and NOT graveyard... Does that means graveyard is the best place to live????
NO, graveyard is NOT worth it... The same reason why WinXP has more virus than Linux in PC/desktop...
86. volcano posted on 14 Feb 2013, 17:14 3 3
again we are talking about android and windowsphone and trust if linux start to be popular you will see a lot of malware
85. volcano posted on 14 Feb 2013, 17:12 1 3
you mean show you maleware report about android windowsphone doesn't have any malware
58. eanpreou posted on 14 Feb 2013, 11:30 2 1
Last time I checked windows was for pcs, laptops etc not for phones.
84. volcano posted on 14 Feb 2013, 17:11 3 3
seems like you don't even know windowsphone and why the hell are you comparing it with windows when then we are talking about windowsphone and android
103. papss posted on 14 Feb 2013, 19:51 2 3
So does your mom but I don't continue to spew that garbage... Point being.. Stop being a dumbass and shut your mouth so you don't get a creamie
131. jroc74 posted on 15 Feb 2013, 17:36 0 0
Really? Is it that serious??
138. SamsungFan posted on 21 Feb 2013, 11:11 0 0
Go F***k your mom pap ass
140. reyyys posted on 30 Mar 2013, 02:07 0 0
samsung sucks
4. aco96 posted on 14 Feb 2013, 06:49 18 6
I just don't understand Nokia's startegy. In my opinion, Nokia should have used MeeGo for high-end phones, and Symbian for Ashas. Windos Phone has very nice UI and Nokia apps are great, but the core functionality is limited compared to any other os (except iOS which has more limitations like non expendable storage, no mass storage and no BT file transfer).
88. UrbanPhantom posted on 14 Feb 2013, 17:19 2 4
Why don't you give us examples how WP8 is limited compared to Android for average uses? I'm curious to see what you can come up with...
124. yowanvista posted on 15 Feb 2013, 09:20 2 1
WP is too rubbish, it can't even play MKV or FLAC when iOS/Android can do this perfectly.
128. aco96 posted on 15 Feb 2013, 13:00 2 1
USB OTG, HDMI out, no file explorer, no live multitasking. These are key the areas where Symbian and Android outperform WP...
5. pookiewood posted on 14 Feb 2013, 06:50 13 13
Cool story bro.
*typing this from my Lumia 920*
You know Apple will always own the US market. It's just how it is. I say wait until after MWC when Nokia announces Verizon phones and any other toys.
6. ogy_dogy posted on 14 Feb 2013, 06:52 12 10
How can it be too little to late when nokia has finally started to make a profit last Q? Even tho its not a perfect situation for the Finnish giant i think they are finally starting to see fruits of their labour. And it has not been exactly two years now has it? Nokia might have signed a bunch of papers two years ago but the first lumia 800 was sold in november 2011, so basically the entire 2011 financial and sales score is a big symbian flop.
p.s. who is buying all these bada phones?? i have never even seen one and it supposedly outsells wp?
10. maccess posted on 14 Feb 2013, 06:59 6 2
samsung wave series are pretty succesfull here in australia ( specialy the gt8500 & gt575.. ) i can see pretty much people using it instead any of windows phone.. and bada pretty popular in some south east asia countries..
17. wendygarett (limited) 5 days ago posted on 14 Feb 2013, 07:09 6 2
100% correct my friend, I'm one of the south east Asian and they can't even differentiate what is bada and android, they only know touchwiz and they want Samsung and Samsung only :)
19. maccess posted on 14 Feb 2013, 07:17 6 0
i agree with you.. bada supposed to be dead honestly speaking... but since it has the same looks of touchwiz like the old galaxy s.. many people think that it's an android device.. and plenty people got fooled.. sammy surely got lucky with this "dead" platform.. lol..
33. wendygarett (limited) 5 days ago posted on 14 Feb 2013, 08:32 3 0
I can bet that people won't tell different between android and the upcoming tizen thanks to touchwiz once again :)
21. tiara6918 posted on 14 Feb 2013, 07:22 7 0
I know,it's terrible they only know and want only Samsung and apple. They don't give a damn to other manufacturers
40. GALAXY-STORM posted on 14 Feb 2013, 09:29 7 5
That's because they are the best at what they deliver. People are choosing wisely.
43. SamsungFan posted on 14 Feb 2013, 09:36 7 8
Because they know bada is better than wp..
52. faisal8708 posted on 14 Feb 2013, 10:31 7 4
bada is not better than wp bada should be compared with Asha cause it belongs thr
57. thelegend6657 posted on 14 Feb 2013, 11:26 7 3
Shut up samsung fanboys .
Have you ever used a Bada device ?
They sucks .
Except for the looks there is nothing similar to the galaxy you and me are holding now .
Samsung are the best ? Do you want my omnia ?
Compare it to HTC / xperia or even Nokia at the period it suxks balls
29. ogy_dogy posted on 14 Feb 2013, 07:59 3 0
Well that makes sense why i havent seen any. Its something like the nokia s40 "smartphone" platform...
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