Galaxy S25 Ultra for reference. | Image by Image by PhoneArena
Just two days are left until the Galaxy S26 finally gets announced. Leaks have been mounting for quite some time before Samsung confirmed the February 25 event. And yet, one of the most important things remains mostly shrouded in mystery — the price. Particularly that of the S26 Ultra. Well, that may have just changed.
According to the South Korean media, the Galaxy S26 Ultra may come with a skyrocketing increase, particularly for larger storage configurations. Supposedly, the variant with 16GB RAM and 1TB of storage is said to reach 2,545,400 won (around $1,767).
Are you thinking of buying the Galaxy S26 Ultra?
In comparison, the Galaxy S25 Ultra launched at 2,127,400 won (about $1,476) for the same storage configuration, representing a 20% increase year-over-year.
A look beyond currency conversion
Now, $1,767 already looks a bit much for a non-foldable Galaxy phone. But the reality may be even grimmer in the US. Let's look at history.
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Last year, the Galaxy S25 Ultra debuted at $1,659.99 in its 1TB configuration. That's roughly $200 more than its domestic price in South Korea. So, if this 20% increase sticks, the largest storage configuration of the S26 Ultra could go beyond $1,800 — possibly even exceeding $1,900.
Render of the Galaxy S26 Ultra | Image by Evan Blass
What about other storage configurations? Chosun claims the 512GB variant will be priced at 2.06 million won, which roughly corresponds to $1,429. That's 11.3% more than last year's flagship, though prices in the U.S. sit at $1,419.99.
For the base storage configuration, South Korean media anticipate a 5.8% increase, with the 256GB model priced at 1,841,900 won (~$1,278), up from 1,698,400 won ($1,179) last year.
An understandable situation, but still
Since it's the larger storage configurations that will supposedly get the biggest increase, the reason is most certainly due to a sharp increase in memory prices. It's probably inevitable, too.
Regardless — if the 1TB model really exceeds $1,900, interest may significantly decline. Especially if users don't see any compelling upgrades to justify such a dramatic increase.
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Polina Kovalakova, a News and Affiliate Content Writer, has nurtured a passion for mobile technology since the era before smartphones. With a history of exploring a variety of devices, her insights into the mobile world are both broad and nuanced. Polina's non-partisan view extends to appreciating nearly every smartphone brand, a reflection of her open-minded approach to technology. Polina is equally passionate about uncovering the best online deals, tirelessly working to ensure her readers snag top-tier tech at unbeatable prices.
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