The tag line "Something Big Is Coming" could be a reference to some mobile device with a large screen. At one point the video shows the product (disguised as a gold orb of some sort) being held like a tablet, but it also is placed up to the ear as you would do to a phone. Even though Samsung disavowed that roadmap that included the Ice Cream Sandwich powered handset, it looks like the roadmap was correct about the Samsung Celox, so who is to say that the 5.29 inch phone mentioned isn't also going to be reality? We're thinking new Android device, with a large screen, used by Colonel Mustard in the conservatory possibly some type of phone-tablet combination. September 1st will be upon us sooner than you might think and we should find out then what is behind the orb .
source: SmartDroid.de (translated) via AndroidCentral