Microsoft to have 44 stores by the end of fiscal 2013
Microsoft get its new Windows 8 powered Surface Tablets in front of a large audience during the seasonal peak in consumer electronics sales. Sure, there will be some visiting the stores that already know that they will be buying the tablet by the time they walk out the door. But others will need to actually see the 10.6 inch Surface Tablet in action and play around with it before making the decision to buy one. With two different versions of the tablet, one powered by Windows 8 with Intel Inside and the other powered by ARM-based Windows RT, potential buyers are going to need some help in determining which model best suits their needs.
The interesting thing is that with a ton of cash in the vault Microsoft has the money necessary to make the Surface Tablet a legitimate challenger to the Apple iPad. At the same time, the company certainly has the scratch to make sure that its stores are done right. By this time next year, we will have a much clearer idea on whether or not Microsoft's entry into the tablet market allowed it to take market share away from Apple's tablet.
3. D.Aceveda (Posts: 390; Member since: 30 Jun 2012)
Instead of doing something different they take the Apple approach.....*face palm*
4. Aeires (unregistered)
Feels like I stepped back in time a decade or two. Apple vs MS again, where's the popcorn, this is going to be interesting.
5. speckledapple (Posts: 892; Member since: 29 Sep 2011)
I like that they are taking control of their own success by opening their own stores. To be honest, traditional partners just do not have the strength or guts to put forth such a force. And the important part is that it is not behind some other company and their indentity. It is soley behind the identity of Microsoft.
6. fervid (Posts: 183; Member since: 22 Nov 2011)
Hope they don't use square rooms with a door or they will get sued...
7. JunitoNH (Posts: 1313; Member since: 15 Feb 2012)
No, they are going to wear blue T-shirts and then get sue.
8. vvelez5 (Posts: 623; Member since: 29 Jan 2011)
Cool the Florida Mall in Orlando is right next to me and they are building it right next to the Apple Store. That's going to be fun to watch. I'm hoping a cool grand opening with giveaways. I'll be there.