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Merrill Lynch says HTC One will be released in four markets this month

Posted: , by Alan F.

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Merrill Lynch says HTC One will be released in four markets this month
As the world's largest brokerage firm, Merrill Lynch has connections with many companies in different lines of business. So when the company tells its clients that the HTC One will still launch this month in four markets, it usually is based on more than just a guess. Merrill told its clients last week that the Taiwan based manufacturer will roll out its new flagship handset in the U.S., U.K., Taiwan and Germany starting as soon as next week. These are four key markets that HTC has decided to focus on with a limited release of the HTC One.

According to Merrill, it is unknown how many units might actually be available in each market. Merrill Lynch analyst Robert Cheng does believe that HTC has learned its lesson from last year's launch of the HTC One X and that once the model is released with a wider distribution, there should be no more issues with the phone going forward. Last year, the HTC One X was released to great fanfare and almost immediately there were complaints about the short battery life, overheating of the device, a yellow spot on the display, Wi-Fi connectivity problems and more.

The HTC One will initially ship to four markets

The HTC One will initially ship to four markets

Besides the component shortages delaying the launch of the HTC One, Chang also worries that consumers might not go for the 4.3 UltraPixel camera on the back of the phone. The analyst says that the camera on the HTC One has to compete with 8MP to 13MP shooters on rival phones and says that HTC is trying to educate consumers to understand that "better photos do not necessarily require higher pixels." According to HTC's CMO Ben Ho, the company has shifted its focus and the HTC One is being marketed to "techmaniacs" who want new features and designs. To reach them, Ho said HTC will focus on social networks, portal websites, bloggers and other digital media to reach the 1.1 billion techmaniacs in the world.

HTC has a great opportunity to start fresh with the public. For now, the firm's main focus is getting the HTC One out in those four key markets before the Samsung Galaxy S 4 does. If Merrill is interpreting the signals correctly, it sounds like HTC will succeed with that, and then move on to the task of releasing its new top-shelf model throughout the rest of the world.

source: FocusTaiwan via AndroidAuthority

25 Comments
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posted on 18 Mar 2013, 08:01 3

1. amats69 (Posts: 1088; Member since: 12 Nov 2012)


13 mp camera?its not bad idea.come on HTC! Release that beast!

posted on 18 Mar 2013, 10:10 2

7. xperiaDROID (limited) (Posts: 5577; Member since: 08 Mar 2013)


Dude, it is 4.3 Ultrapixel camera.

posted on 18 Mar 2013, 10:19

8. amats69 (Posts: 1088; Member since: 12 Nov 2012)


My bad dude...yeah i know..im just confuse with the article...and i read it again and i get it..lol...of course i know the ultrapixel

posted on 18 Mar 2013, 11:08 1

12. lovenyc8 (Posts: 164; Member since: 13 Mar 2013)


this is diffrent kind of technlogy Ultrapixel camera. so stop complaining try it out if you didn't like it return it end of story never trust any web reviews or websites they all can be bought with money.

posted on 18 Mar 2013, 13:32

16. amats69 (Posts: 1088; Member since: 12 Nov 2012)


LOL! relax! whats the problem? who are you reffering of?do i look like im complaining with my post? it is just i misunderstood the content of the article.and i admit it. LOL!..besides i do love the HTC One and im planning to buy one as soon as it will release in my area..so Chillax!

posted on 20 Mar 2013, 21:28

24. jwalker55 (Posts: 6; Member since: 23 Jul 2012)


There's nothing unique about it. "Ultrapixel" is just a marketing term, much like Apple used for their "Retina" display. It's simply a lower pixel-count sensor, which inherently has better low-light performance due to the pixels being larger and being able to capture more light.

posted on 18 Mar 2013, 08:02 17

2. xperiaDROID (limited) (Posts: 5577; Member since: 08 Mar 2013)


This gorgeous smartphone needs to be released globally fast!

posted on 18 Mar 2013, 08:04 2

3. Droid_X_Doug (Posts: 5867; Member since: 22 Dec 2010)


Meh. IMO, missing out on VZW is cutting off 1/4 of the early sales opportunity. Not the best way to launch your flagship phone. Especially when the Sammy juggernaut is going to steamroller you in 3 months time.

posted on 18 Mar 2013, 08:04 8

4. Galen20K (Posts: 517; Member since: 26 Dec 2008)


Excited to Purchase the htc One and not worrying if it'll be runaway success or not, I will still enjoy the phone as much as my GS3 and Nexus4.

posted on 18 Mar 2013, 08:23 1

5. rejaz (unregistered)


Plz release soon in scandinavia also.

posted on 18 Mar 2013, 09:38

6. lallolu (Posts: 239; Member since: 18 Sep 2012)


HTC won't do well with this 4mp camera they put on this marvellous phone.

posted on 18 Mar 2013, 11:01 2

10. lovenyc8 (Posts: 164; Member since: 13 Mar 2013)


are you stupid its not 4mp camera what 4mp camera has this kind of qulaity? this is diffrent kid of technlogy so stop complaining try it out if you didn't like it return it end of story never trust any web reviews or websites they all can be bought with money.

posted on 18 Mar 2013, 11:06

11. lovenyc8 (Posts: 164; Member since: 13 Mar 2013)


are you stupid its not 4mp camera what 4mp camera has this kind of quality? this is diffrent kind of technlogy Ultrapixel camera. so stop complaining try it out if you didn't like it return it end of story never trust any web reviews or websites they all can be bought with money.

posted on 20 Mar 2013, 21:29

25. jwalker55 (Posts: 6; Member since: 23 Jul 2012)


Again, not a different kind of camera at all. "Ultrapixel" is just a marketing term, much like Apple used for their "Retina" display. It's simply a lower pixel-count sensor, which inherently has better low-light performance due to the pixels being larger and being able to capture more light.

posted on 18 Mar 2013, 12:07 1

13. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


4MP is incorrect, the term should still be ultrapixels... it's very good considering that it's 4MP. Imagine they use the same tech with 8MP... Wow...

posted on 18 Mar 2013, 14:23

20. Berzerk000 (Posts: 4069; Member since: 26 Jun 2011)


I thought megapixels was the term used to refer to how many pixels there were, and ultrapixels refers to how large the pixels are? The main marketing for Ultrapixels was that they were larger and let in more light. They were referring to the pixels themselves.

So technically, it should be a 4 MP camera that uses Ultrapixels. It has all the pixels of a 4 MP camera, just larger.

posted on 18 Mar 2013, 15:54

21. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


I think they should of called it 4UP or something. Cause just stating 4MP a lot of people would be confused and think that One's camera is inferior to all the camera technology out there on phones so far.

posted on 18 Mar 2013, 13:23 2

15. ahmed_ali_yossef2010 (Posts: 159; Member since: 26 Jul 2012)


have you read this part " HTC is trying to educate consumers to understand that "

I think HTC will have hard times explaining for people such as you

posted on 18 Mar 2013, 13:34

17. amats69 (Posts: 1088; Member since: 12 Nov 2012)


I agree! +1 for that

posted on 18 Mar 2013, 10:40 3

9. Rishin17 (Posts: 24; Member since: 21 Dec 2012)


We need it desperately in India..and if its within rs.39000 ..
It will be a winner..
Personally I would prefer htc one to s4..
Coz s4 is not a revolutionary device..its more evolutionary

posted on 18 Mar 2013, 12:22

14. ncallan (Posts: 24; Member since: 15 Mar 2013)


I'm confused by the HTC announcement of delays in my home market (UK). I got my one on the original release date of the 15th and when I went into my local phones 4 u the other day the sales rep told me they're getting a steady supply in. Very low numbers but still getting them in.

posted on 18 Mar 2013, 13:36

18. Taters (Posts: 3268; Member since: 28 Jan 2013)


"Last year, the HTC One X was released to great fanfare and almost immediately there were complaints about the short battery life, overheating of the device, a yellow spot on the display, Wi-Fi connectivity problems and more"

Don't worry, if there is one thing you can always count on it is HTC's extremely bad quality control. Everytime someone credits HTC with great build quality I always get a laugh.

I'll add to the list of HTC One X problems. Phone didn't always recognize being plugged into the electrical outlet, didn't receive all notifications from the notification shade, loose screen, loose camera back cover and much much more. The HTC 8x had dust, dead pixels, and loose volume rockers.

The sad part is, I might just go through with all this crap again because I told myself I would keep an open mind and try everything before I decide.

posted on 18 Mar 2013, 13:47

19. amats69 (Posts: 1088; Member since: 12 Nov 2012)


well knowing you..what do we expect you will say about HTC?LOL

posted on 18 Mar 2013, 16:32 2

22. wizzardtech (Posts: 59; Member since: 12 Mar 2012)


Yes, your doing it right. Have an open mind and buy this baby. I cant wait for this phone too. The galaxy s4 is getting boring now. Htc one all the way. How many more days, grrr...

posted on 19 Mar 2013, 02:04 1

23. destinee (Posts: 6; Member since: 14 Mar 2013)


heard so much bad comments about HTC phone from friends; bad build, bad battery, bad screen, yada yada yada... but, yet, i still decided to put a feet into the pool (instead of jumping both foot in). i bought HTC Butterfly while still keeping iPhone 5.
Well, I just love my Butterfly so far, have been using it for 2 months, now can't let it off my hands. no battery problem, no screen problems.... ect ect.. maybe I'm the lucky one.

I'll do the same again when the HTC One release. keep the HTC Butterfly and iPhone 5 while getting HTC One. just in case HTC One upset me.

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