LG executive knocks Apple and HTC while revealing a new line of metal phones
Another point he makes is that metal makes getting good signal reception on a phone more difficult. Talking about the Apple iPhone, he says that everyone knows that Apple has bad signal reception. He adds that because Android uses more energy than iOS, LG would not consider even a thin model with a large screen like Huawei produces, saying that it would doom users to constant recharging.
Lee did admit that LG is considering a separate line of metal encased phones. He stated that it would not be something released right now, but when LG feels the time is right. He did give some information about this potential new line, off the record. The executive also said that he sees smartphones returning to a more minimalistic look, including the UI. He pointed to the LG PRADA, one of the first touchscreen models released, as the direction in which new handsets are headed.
The LG executive also revealed that pre-release surveys on the rear placement of the power and volume keys, which debuted on the LG G2, showed 50% were in favor of it, which he called a good result for a new feature. So far, he says that LG customers have apparently approved of the unique placement, saying that reviews have been good.
Thanks, Anonymous Tipster!
source: Hi-Tech@Mail.ru (translated)
1. jexxx (Posts: 48; Member since: 23 Feb 2014)
Waiting for Sammy to release the premium metallic f series phone so they can copy.
3. LGisgood (limited) (Posts: 428; Member since: 23 Jun 2012)
WHAT? SAMSUNG WILL COPY APPLE AGAIN FOR METAL PHONE?
25. Lmao2013 (Posts: 16; Member since: 05 Dec 2013)
And apple and Samsung will copy motorola.. My og razr was metal.. You guys really need to get over this copying crap
50. kabhijeet.16 (Posts: 626; Member since: 05 Dec 2012)
You mean Metal is patent of Apple coz Apple discovered metal. Before that we used Wood. But when Apple dicovered Metal, everyone was amazed with this "never-before-seen" wierd shining material. So if anyone uses metal, its a copy.. Get your brains checked. Also read comment # 25.
4. LGisgood (limited) (Posts: 428; Member since: 23 Jun 2012)
SAMSUNG IS THE KING OF COPYCAT!
LG MOBILE IS ALWAYS WINNER IN DESIGN AWARDS ,WHILE SAMSUNG DID NOT WIN DESIGN AWARDS!
IF LG WILL MAKE A METALLIC PHONE DOESN'T MEAN THEY COPY SAMSUNG!
SAMSUNG IS NOT THE FIRST MANUFACTURER TO MADE A METAL PHONE!
8. SleepingOz (unregistered)
LMAO! It's Friday, take a pill, bro!
17. Astoni (Posts: 429; Member since: 28 Sep 2013)
Really?, I said it was DA Sh!t. do you even know what that means?!. F*cking a$$hole...
14. DnB925Art (Posts: 141; Member since: 23 May 2013)
Maybe not, but they were making metal phones BEFORE Apple even made smart phones. Case in point back in 2007:http://www.techgadgets.in/mobi
Just for clarification it is a mobile phone as you mentioned (yeah it's not a smartphone but it is a mobile phone nonetheless).
19. ihavenoname (Posts: 1252; Member since: 18 Aug 2013)
Ok. Apple didn't invent metal phone and if somebody else does metal phone, it's not copying. Deal?
20. VZWuser76 (Posts: 1190; Member since: 04 Mar 2010)
OK, so if it's not invented by Apple, no ones copying, if it is invented by Apple, then it's copying? Guess I can't fault the flawless logic there.
51. Doakie (Posts: 1099; Member since: 06 May 2009)
What I like is that he brought up the Prada. The Prada predated the iPhone 4 and Apple totally copied the basic design. LG has a history of design that predates Apples.
52. iTechies (Posts: 81; Member since: 28 Dec 2013)
YEAHH THATS RIGHT! BECAUSE LG ITSELF IS A STRAIGHT COPY OF SAMSUNG!! THEY MADE METAL PHONES FOR SELF DEFENSE SO THAT YOU CAN KNOCK OFF THOSE ASSH*LES. HAHA
38. InspectorGadget80 (Posts: 6129; Member since: 26 Mar 2011)
Why bother saying SAMMY copies? everyone copies everyone jeezes. Rumors say they were coming out with a metal type phone, and besides LG can't surpass SAMSUNG in sales so why bother fight with SAMSUNG
5. SleepingOz (unregistered)
I don't get the hype about metal phones. They do feel "premium" in hands but they have more disadvantages than other materials when it comes to smartphones.
OEMs should follow Motorola's path and develop composite materials like kevlar and carbon fiber instead. These are real premium materials.
12. alrightihatepickingusernames (Posts: 304; Member since: 29 Dec 2013)
Metal is nice but my main issue with plastic is most OEMs don't understand that the majority of people don't want a bunch of fingerprints all over their device and make phones with glossy plastic. COUGH COUGH LG AND SAMSUNG COUGH COUGH.
15. DnB925Art (Posts: 141; Member since: 23 May 2013)
Since the Note 3, Samsung is no longer using the glossy plastic back.
21. VZWuser76 (Posts: 1190; Member since: 04 Mar 2010)
I agree, I just wish they had used something other than what they did on the S5. A soft touch matte back with out the dimples would've been much better received IMHO. It looked like crap on the 2012 Nexus 7 as well. The only thing that'd be worse is if they used a diamond tuck pattern.
40. alrightihatepickingusernames (Posts: 304; Member since: 29 Dec 2013)
I don't think it looks as bad as some but I also don't think it looks any better than the Faux leather. Samsung is complicating things too much, plain matte back, that's all it needs!
23. PBXtech (Posts: 966; Member since: 21 Oct 2013)
Phones are one of the most highest collectors of germs. If your phone is covered in fingerprints, it's overdue for a cleaning.
33. hurrycanger (Posts: 769; Member since: 01 Dec 2013)
Must +1 to you on this because my Galaxy mega gets fingerprints like hell xD
I am not too against glossy plastic either though. My new Galaxy Light shows very little to no fingerprints. I can somehow say it's glossy, though it's not the same back as on the Mega.
22. SellPhones82 (Posts: 473; Member since: 11 Dec 2008)
Totally agree on carbon fiber! It's light and much stronger than plastic and doesn't have the caveats of metal.
27. elitewolverine (Posts: 1152; Member since: 28 Oct 2013)
but thicker as a result sometimes, because it is a fabric that is pressed then the epoxy. While 'lighter' is relative when your dealing with this type of product.
28. heyhi (Posts: 122; Member since: 19 Feb 2013)
agreed and also, if you dont wanna use a case, more resistant to scratches and no dents.
43. networkdood (Posts: 6247; Member since: 31 Mar 2010)
Apple created that illusion with their so called premium phones...very laughable that anyone calls an iphone a premium smartphone
6. Kishin (Posts: 579; Member since: 30 May 2013)
True it's not all about the metal Samsung does not use it but they control android market and I think a phone with a good UI and design, useful features has very high chances of success.
11. HTCOE (Posts: 406; Member since: 20 Nov 2011)
HTC is not number one in the market bc of marketing and PR competition with larger cash piles like Samsung... not bc they have a metal design. They are usually number 1 or 2 in design and build in comparisons to Apple. and Samsung shows better numbers in revenue and profits bc it doesn't allow much for company expenses and spending for execs in-house
13. heyhi (Posts: 122; Member since: 19 Feb 2013)
really?? of course marketing is essential, but in what position HTC is now?? im not implying HTC is bad, but how come OEMs like Huawei, Sony, Nokia, LG are catching up?? do they spend like Apple and Samsung in marketing?? People of course want a beautiful phone, with a premium feel but beauty is subject and not everyone like myself cares about what material is the phone, since im gonna put it in a case and in 2 years max im gonna exchange it anyway.
you gotta see HTC as a company, not as only "HTC = HTC one".
24. VZWuser76 (Posts: 1190; Member since: 04 Mar 2010)
I'd say there are a few reasons. First, HTC put out the same phone with a spec bump for a few years. From the period between the original EVO to just before the One, the phones didn't have much to differentiate them. There were a few that broke out, but most of them were carrier exclusives and therefore didn't see wide adoption. That I believe is the one thing that's been holding back many companies, making specialty phones for each carrier. Samsung was the first android OEM to change that with the Galaxy S3, and they reaped the benefits of that.
Second, HTC and Motorola were the kings of android at the start of it's boom, so they had nowhere to go but down. Nokia was/is in the same boat, but since they're the majority OEM on a different platform, it's not as comparable. Not to say that their amazing hardware doesn't help them, but from where they were a few years ago, they've lost not gained. The other companies like Huawei, LG, and Sony were relatively small players, so their market share had nowhere to go but up or out of the game.
Lastly, HTC has had a problem with identity. They keep trying out these oddball marketing schemes that in some cases have little to do with the phone itself (like the RDJ campaign) which was confusing. I follow this stuff a bit and I had trouble trying to figure out the message they wanted to convey, so imagine an everyday consumer trying to do so. Then there was the Beats Audio campaign, which was okay, but since it only really helped with the ear buds, it was kind of a niche thing. If they could've brought their Boomsound to the Rezound and other Beats equipped phones, they might've had something. The fact that they only started spending real money on marketing during these times, meant that they were basically throwing that money away. They needed to find a clear concise direction that anyone could understand and want to be a part of, and throw all of their resources at it. One of the issues that sent former HTC owners to Samsung (at least the tech savvy ones) was the omission of SD card storage and removable batteries. Apparently HTC has decided to bring SD cards back to the One sequel, but as long as Samsung retains those 2 features, they'll have a demographic locked up.
16. Rager722 (Posts: 125; Member since: 30 Jan 2013)
HTC and Apple make the best metal phones. Hands down.
18. Astoni (Posts: 429; Member since: 28 Sep 2013)
I liked the post, but apple needs to workout and fix the bending issue..
I know more than a few people who had the send the 5 and 5s to repair cause it bends in the pocket and the glass pops out :p
26. AfterShock (Posts: 2102; Member since: 02 Nov 2012)
I would imagine out of pocket for that?
That would be user usage no?
I can't stand that company at all, but this doesn't sit right as Apple's fault.
29. Astoni (Posts: 429; Member since: 28 Sep 2013)
ehm, yea.. yea it is?, they are going for as thin as possible phone all the time.. the thinner the easier it is to be bent under small pressure. They could make a Sturdier bezel or not as flat and edgey design. I have nothing against Apple or the iphone but its almost as common as the iphone 4's (not 4s) Powerbutton problem.. But if the leaks on the beta build of the iphone 6 (looks like a ipad designed back) is true its going to have a better and sturdier design against pressure :p
30. Astoni (Posts: 429; Member since: 28 Sep 2013)
I know its the user him/her self that bends the phone but it should be sturdy enough to withstand pockets and walking around.. Apple actually replaces the bent iphone for free so i think they know :p
31. thadjudda (Posts: 22; Member since: 27 Feb 2014)
well normally LG waits for Samsung to do something then copy them!.. so this is a first
46. AndroidStuff (Posts: 27; Member since: 24 Feb 2014)
oh come on dude, i used S4 and Note 3....TO BE FRANK i never seen lg copied their designs. lg g2 has a unique design i love it :-)
53. iTechies (Posts: 81; Member since: 28 Dec 2013)
i really agreed with that! there is too many aspects of LG that is really similar to samsung phones. example is the physical home buttons. (on their previous devices) and the G pro which is pretty identical to note 2! at first i thought LG and samsung is like a sister company because thier products are really similar to each other.
34. jellmoo (Posts: 619; Member since: 31 Oct 2011)
"He asks, if metal is such a great design, why isn't HTC number one in the market?"
But Apple is... So where does that leave us?
35. PBXtech (Posts: 966; Member since: 21 Oct 2013)
People don't buy HTC phones because there's an HTC logo on it. People do buy iPhones because there's an Apple logo on it.
37. jellmoo (Posts: 619; Member since: 31 Oct 2011)
A jaded viewpoint in my opinion. People buy iPhones because they want an iPhone.
Mostly, I just feel as though his point is silly. The top two manufacturers use very different designs and materials. Trying to prove your point by pointing at HTC is weird when Apple does the same thing.
42. PBXtech (Posts: 966; Member since: 21 Oct 2013)
You must have missed the article they did a few days ago about 78% of iPhone buyers will get a new iPhone, regardless of any other factor than it simply being an iPhone. HTC can't claim that, which was the point I was making. If Apple would release nothing but plastic iPhones and not give people the option of either plastic or metal like they did this year, the results would be the same, people would still buy the iPhone because it has an Apple logo on it.
I've owned 3 HTC phones and I like their handsets, but they don't have the clout that Apple holds. And I've also thought the whole plastic vs metal argument was stupid from the beginning. I blame all that on tech sites being overzealous on raving one brand of phone over another. Hopefully one day that stupidity will all go away.
44. networkdood (Posts: 6247; Member since: 31 Mar 2010)
You won the debate, just to let you know - and, it is true as people do buy an iphone, because it is an iphone, and then when they realize that they want more, they go to a nice Android phone...
49. R-vjn (Posts: 161; Member since: 07 Jan 2013)
Actually, you are correct partially.
In my country, India, majority of the people who goes for Apple is just for the brand value and nothing else, though there are exceptions. Even Samsung doesn't have that kind of a brand value like Apple does.
From my point of view, metal finished phones ain't necessary for build quality, Polycarbonate can have that too if its properly put together and the material is of great quality and have some aesthetic sense. Samsung however lacks that build quality big time and are designed like, well frankly C-R-A-P, but OEM's like LG, HTC etc does do a way better job with plastic.
Also, a great signal reception is the most important thing in a mobile phone, and these days many of us are forgetting that. But I would be glad if OEM's can build phones with metal casing and also can achieve uncompromised signal reception.
36. oister85 (Posts: 392; Member since: 27 Apr 2012)
Is amazing how we lose the point of the article.
39. joey_sfb (Posts: 2547; Member since: 29 Mar 2012)
It's just show that people are stubborn. Lol!
The top two brands are still Apple and Samsung.
HTC is a bottom feeder brand I can't even sell my HTC sensation xe to a shop. They refuse to give me a low balling quote citing no demand.
41. Mube007 (Posts: 75; Member since: 24 Sep 2013)
what abt the samsung wave series they are all made of metals
45. techperson211 (Posts: 424; Member since: 27 Feb 2014)
I remember a man from a software company said true genius is copying .
47. MINDoSOUL (Posts: 16; Member since: 28 Feb 2014)
Polycarbonate is the way to go IMO, i presume that the majority of consumers are using a protection case because of the high price tag they have to pay for the high end phone so definitely they will try to preserve it in the best condition possible. So would i sacrifice a better signal reception for a metallic body?, sorry i don't think so. I think what is needed is a high quality, good looking cases instead because no matter what the majority of consumers will be using one any way.
48. MINDoSOUL (Posts: 16; Member since: 28 Feb 2014)
Actually come to think of it, i like how Nokia made it possible for certain Asha series to change their cases. you see after a while you get bored of the case any way so why not design a back that is interchangeable where you have different variety of choices to choose from, i would love it if more brands other than Nokia implement this in their future phones.