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IDC graph tracks Samsung's rise and Nokia's decline

Posted: , by Alan F.

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IDC graph tracks Samsung's rise and Nokia's decline
If a picture is worth a thousand words, there are probably a few thousand words you are saving by looking at the graph and the chart accompanying this story. From the first quarter of 2011 through the most recently completed first quarter of 2012, Samsung's share of the global smartphone business has soared from 11.3% to the leading 29.1% that the Korean manufacturer now owns. Of course, it is no surprise that the Samsung Galaxy S II is responsible for much of this striking jump that has moved Samsung from fourth among the top five OEMs, to number one. Not only was the device wildly popular across the globe, it has everyone anticipating amazing things for the sequel which is expected to be introduced in a matter of days.

Skipping past the conglomerate labeled "others" which is a combination of those manufacturers with marketshares outside of the top five, the next manufacturer after Samsung is Apple. The manufacturer of the Apple iPhone has had a more gentle rise than Samsung with its slice of the pie growing from 18.3% to 24.2%. Back in the first quarter of 2011, Apple trailed just one company when it came to smartphone shipments. That company was Nokia. The Finnish firm has suffered a free-fall as its share of the world-wide smartphone market has plunged from 23.8% to 8.2%.Can the well-received Nokia Lumia line turn around the company's fortunes? That is still to be determined.

Another desperate smartphone manufacturer that has lost more than half of its global marketshare is RIM. From controlling 13.4% of the market in the first quarter of 2011 (and incidentally, holding more of the market than Samsung at the time) RIM now owns 6.7%. The Canadian manufacturer's BlackBerry World Conference kicks off today with developers getting their hands on the new BlackBerry 10 OS which is now looked upon as RIM's last hope to compete in the business.

A graphical look at the global smartphone market...

A graphical look at the global smartphone market...

The manufacturer with the fifth highest global marketshare is Taiwan's HTC. Starting with 8.9% of the market in the beginning of 2011, the company briefly spiked above a 10% share before running into the current problems that have left them with a 4.8% marketshare. HTC has responded by reducing the number of new phones it will offer and focusing on quality. This is apparent in the new HTC One series which has recently been launched.

What will this graph look like in another year? Will Samsung remain on top? Can Apple grab the crown? Is it possible for Nokia and RIM to rebound? we will just have to wait and see how the next few quarters unfold in the global smartphone industry. For many, the big battle coming is between the Samsung Galaxy S III and the Apple iPhone 5. According to IDC's senior analyst Ramon Llamas, "With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched."

source: IDC via AndroidAuthority

...and the raw numbers

...and the raw numbers




4 Comments
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posted on 01 May 2012, 09:58 3

1. steelicon (Posts: 313; Member since: 02 Apr 2011)


Nokia needs to shake off the Elop Effect (Osborne + Ratner Effect). Change your name brand, Nokia!

http://en.wikipedia.org/wiki/Osborne_effect

The Osborne Effect states that prematurely discussing future, unavailable products damages sales of existing products. The name comes from the planned replacement of the Osborne 1, an early personal computer first sold by the Osborne Computer Corporation in 1981. In 1983, founder Adam Osborne pre-announced several next-generation computer models (the "Executive" and "Vixen" models), which had not yet been built, highlighting the fact that they would outperform the existing model. A widely-held belief was that sales of the Osborne 1 fell sharply as customers anticipated those more advanced systems, leading to a sales decline from which Osborne Computer was unable to recover. This belief appeared in the media almost immediately after the company's September 1983 bankruptcy:[3]

http://en.wikipedia.org/wiki/Gerald_Ratner

Although widely regarded as "tacky" [2], the shops and their wares were nevertheless extremely popular with the public, until Ratner made a speech at the Institute of Directors on April 23, 1991.[3] During the speech, he commented:
“ We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?", I say, "because it's total crap."[4] ”
He compounded this by going on to remark that some of the earrings were "cheaper than an M&S prawn sandwich but probably wouldn't last as long." Ratner's comments have become textbook examples of the folly of making fun of, and showing contempt to, customers. In the furore that ensued, customers exacted their revenge by staying away from Ratner shops. After the speech, the value of the Ratner group plummeted by around £500 million, which very nearly resulted in the firm's collapse.[5] Ratner resigned in November 1992 and the group changed its name to Signet Group in September 1993.

posted on 01 May 2012, 10:31

2. HugeTroller (banned) (Posts: 80; Member since: 27 Apr 2012)


^ Wall of text, stfu

posted on 01 May 2012, 11:21 4

4. -box- (Posts: 3864; Member since: 04 Jan 2012)


Take the time to read it. Those who don't know enough of history are doomed to repeat it

posted on 01 May 2012, 10:36 5

3. remixfa (Posts: 14077; Member since: 19 Dec 2008)


yet another graph that shows samsung ahead of apple in Q1 2012.. and Taco has yet to accept defeat and act like a man..

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