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Goldman Sachs now expects Google to sell 1 million Nexus One phones this year

Posted: 08 Mar 2010, 23:03, by John V.

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Goldman Sachs now expects Google to sell 1 million Nexus One phones this year
One thing you might not see as much in commercials is the Google Nexus One Android phone – which of course takes a rather slight nontraditional approach to the way its being offered. Generally good word of mouth would spread about this handset, but it looks like things may not be in line with sales expectations. Goldman Sachs dropped a bombshell to the Wall Street Journal saying that the Nexus One's initial sales figures were not where they expected it to be – going as much as saying that it was disappointing with expectations now set at 1 million units to be sold this year. Now that's in stark contrast to the initial 3.5 million sales figure that the firm first thought about when it was unveiled back in January with much anticipation. Even though it was definitely a learning experience for Google, Goldman Sachs stated that “limited marketing and customer service challenges” were key factors to the disappointing sales figure. Additionally Goldman Sachs went to say, "We forecast that Google sells 1.0 million Nexus One units in FY2010, benefiting from US carriers other than T-Mobile, and non-US carriers such as Vodafone, promoting the device too, but suffering from limited marketing activity."

HTC Nexus One Specifications | Review

source: The Wall Street Journal via Mobileburn

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7 Comments

1. mdw92581 posted on 20 Oct 2010, 01:45

If they had slapped a KB as good as the TP2 on this phone and actually did what most companies do and MARKET the phone... this would be the hottest phone out right now. Goog !@#$ed up!

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2. herbiederb posted on 09 Mar 2010, 10:25

Slap a 4.3" super AMOLED on there and make the case black and it'll sell double that. Do this before Apple drains HTC's $$.

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3. jhoots posted on 09 Mar 2010, 10:45

HTC is doing just fine!! and apple isnt goin to do anything to them. litigation on these two will stall for years!

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4. mobileenthu posted on 09 Mar 2010, 13:55

Just wait till Sony Ericsson Xperia X10 hits the market - 8 MP, 4 inch screen & Android too... it is gonna give tough fight to everything out there including Iphone & N1..

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5. tallica05 posted on 09 Mar 2010, 14:47

I think they need to get it to big red asap. I know alot of people waiting for that phone.

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6. darthray posted on 09 Mar 2010, 16:01

the solution is, they need to sell the phone at retail stores like verizon for the customer could have hands on experience and sell more like the droid did. Buying it directly from a website only has its disadvantages.

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7. rwolf1984 posted on 09 Mar 2010, 17:01

When your phone is available on every network you better sell well over 1 million

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