After a long wait, Disney finally shed some light on their plans to launch Disney Mobile, a Mobile Virtual Network Operator (MNVO) that will target parents who want to monitor closely how their children use their mobile phones.
The service was originally announced two years ago, but is expected to launch officially in June. The target audience for Disney Mobile will be the 10-15 old teenagers, who according to the research are about 20 to 30 million in the US. The main idea behind the service is their parents to be able to track where their offsprings are and to be able to control their spending limits, times during which the phone can be used and numbers that can be dialed.
At launch time, two handsets will be available, LG DM-L200 and Pantech DM-P100. The service pricing has not been announced yet, though similar services are priced in the $10-$15 range.
LG DM-L200 main specs:
- 128x160 pixels, 262k TFT color display; external 65k color OLED
- 1.3 mega pixel camera with video recording and flash
- up to 4h talk time and 14 days of stand-by
Pantech DM-P100 main specs:
- quad-band GSM/GPRS
- VGA camera
- 3.43" x 1.92" x 0.94" and weight of 3.84oz
- Up to 3h talk time and 190h of stand-by