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Carly gets some attitude as T-Mobile revamps its marketing

Posted: , by Charlene S.

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Carly gets some attitude as T-Mobile revamps its marketing
T-Mobile is gearing up for a refresh of its advertising by giving its spokesperson, Carly, a helping of attitude. In its new commercial which is set to debut soon, Carly will toss aside her trademark dress in exchange for leather and a Ducati motorcycle.

The ad, dubbed “No More Mr Nice Girl”, is the beginning of the carrier’s major re-branding effort.

We’re working toward a brand refresh later in the year,” T-Mobile senior VP Peter DeLuca said in an interview with AllThingsD. “We really can’t wait until the end of the year to make some noise in the market.

The campaign will be bankrolled by a $200 million incremental boost to T-Mobile’s advertising spending. In addition to traditional TV spots, T-Mobile will also be allocating fund to advertise on Hulu and YouTube.

In what may be a slight nod to the Smoked by Windows Phone campaign idea, T-Mobile will also launch a “test drive” website where it will show its devices performing favorably against competing handsets. Considering T-Mobile was left out of the iPhone party after the failed AT&T sale, we’re guessing the iPhone will definitely be a target.

While T-Mobile is looking to cut costs such as reducing call-center jobs and playing with the idea of selling its U.S. cell towers, it is making a huge effort to rebrand itself and win back consumer interest.

DeLuca added, “We really want to set the record straight and say to the consumer they really should be taking a second look at T-Mobile.

source: AllThingsD

22 Comments
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posted on 16 Apr 2012, 09:36 5

1. tward291 (Posts: 559; Member since: 14 Feb 2012)


i tell you thats one white girl i would bend over the counter

posted on 16 Apr 2012, 09:47

2. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


just wow.. lol

posted on 16 Apr 2012, 10:03

5. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


^^^agree

posted on 16 Apr 2012, 09:47 2

3. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


NOW she looks hot...
i would bend over the bike!!!

posted on 16 Apr 2012, 10:03 7

4. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


bend her over the bike lol

posted on 16 Apr 2012, 11:04 3

12. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)


lmao!! you would bend over the bike??? hmm so you swing that way lol

posted on 16 Apr 2012, 12:38 4

16. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


NOOOO!!! I meant her!!! Darn!!! Shot myself in the foot!!!

posted on 16 Apr 2012, 10:07 2

6. cellphonator (Posts: 298; Member since: 29 Oct 2011)


Hey that's my sister, leave her alone (or rent her lol).

posted on 16 Apr 2012, 10:13

7. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


how much xD

posted on 16 Apr 2012, 10:39

8. StalkinUrMom (Posts: 110; Member since: 16 Apr 2012)


Hothothothothothothot

posted on 16 Apr 2012, 10:41 2

9. StalkinUrMom (Posts: 110; Member since: 16 Apr 2012)


You know what'd really make her attractive? If she actually knows stuff about the phones other than how much they cost

posted on 16 Apr 2012, 10:47 7

10. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Dude, its a chick on a ducati, thats enough for any man

posted on 16 Apr 2012, 10:59 3

11. StalkinUrMom (Posts: 110; Member since: 16 Apr 2012)


And what's more attractive than a girl in tight leather riding a motorcycle? A girl in tight leather ridding a motorcycle that knows something about specs other than screen size and that the phone is really "fast" That's all I'm saying d:

posted on 16 Apr 2012, 11:08 4

13. shadowcell (Posts: 300; Member since: 28 Mar 2012)


So, positive responses so far....Are you guys switching to T-mobile now?

posted on 16 Apr 2012, 11:26

14. StalkinUrMom (Posts: 110; Member since: 16 Apr 2012)


Maybe when they get the One-X with stock ICS.
I just wish I was that motorcycle....

posted on 16 Apr 2012, 13:20

17. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


hahaha you wanna be between those legs xD dont we all

posted on 16 Apr 2012, 11:49 2

15. remixfa (Posts: 14137; Member since: 19 Dec 2008)


Its about frikkin time. Seriously. Start putting 4g speeds, coverage, and plan disparity (which is majorly in t-mobile's favor) in everyone's face.

posted on 16 Apr 2012, 22:42

22. KingKurogiii (Posts: 5645; Member since: 23 Oct 2011)


they better not rise up too much against Verizon with this new aggressive marketing scheme of theirs. especially being that they've practically lapped T-Mobile by pushing LTE nearly as hard as T-Mobile's HSPA+ network which will only be cut short when they get on the LTE bandwagon and have to start from scratch and nobody throws punches or badass marketing campaigns like Verizon does. i'm all for T-Mobile coming out of the bag with a fresher, less-cutezy brand being that they're my second favorite carrier but there better be some big moves coming with it like a non-Qualcomm powered Galaxy S III for example...really less Qualcomm in general.

posted on 16 Apr 2012, 13:42

18. Chronos (Posts: 258; Member since: 25 Feb 2012)


T-Mobile should have an interesting spokesperson rather than Carly.

posted on 16 Apr 2012, 14:35 2

19. lubba (Posts: 1311; Member since: 17 Jan 2011)


Tmo, rebrand your efforts to offer top phones like the other carriers rather than be inline to get seconds. And those millions paid to Carley could be used to get the Nokia Lumia 900 or HTC One X. There's no sexy girls or guys spokespersons on other carriers yet they're successfull. Just imagine the money that could be saved and used for better things! My guess though some one high incorporate is probably banggin her. Can't afford to let her go because of that.

posted on 16 Apr 2012, 14:50

20. BattleBrat (Posts: 1168; Member since: 26 Oct 2011)


DAMMIT! I thought this site was clean and Nerd friendly!
CLEAN IT UP!!!

posted on 16 Apr 2012, 19:30

21. lubba (Posts: 1311; Member since: 17 Jan 2011)


Not every tech lover is a nerd. Sorry.

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