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CNBC: Apple iPhone SE draws 3.4 million pre-orders in China; Rose Gold and Gold models lead the way

Posted: , by Alan F.

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CNBC: Apple iPhone SE draws 3.4 million pre-orders in China; Rose Gold and Gold models lead the way
According to financial cable channel CNBC, Apple has rung up 3.4 million pre-orders of the new 4-inch Apple iPhone SE in China. The same report reveals that the most popular colors are Rose Gold and Gold. Apple is said to be aiming the iPhone SE at emerging markets like China, India, Russia, and Brazil where the price of a full-sized iPhone can be prohibitive. Apple also hopes to get business from the large number of iPhone users who want a 4-inch screen, but would like to have up-to-date hardware on their phone. The last 4-inch models made by Apple were the Apple iPhone 5s and Apple iPhone 5c.

The new iPhone SE features the same A9 chipset employed by the Apple iPhone 6s and Apple iPhone 6s Plus. It also comes with the same 12MP rear camera found on the iPhone 6s, and uses a long press to activate Live Photos. In addition, the phone is equipped with an NFC chip which allows it to work with mobile payment service Apple Pay.

Despite the pre-orders, some Chinese retailers are saying that the iPhone SE doesn't offer anything revolutionary. As a result, while past iPhone models sold at a premium to Apple's suggested retail price, some smaller retailers are offering the new 4-incher at a discount or at a smaller premium than normal.. Based on CNBC's numbers, JD.com has received pre-orders for 882,295 units while Suning has tallied 1,709,427 pre-orders. 889,668 iPhone SE reservations have been made through Gome.

The Apple iPhone SE will launch this coming Thursday, March 31st. In the U.S., the 16GB model is priced at $399, with the 64GB unit available for $499.



source: CNBC via AppleInsider

46 Comments
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posted on 28 Mar 2016, 11:52 4

1. Wiencon (Posts: 1922; Member since: 06 Aug 2014)


Great, now Samsung will surely make S7 Mini or Alpha 2, at least I hope so

Here SE costs 580$ for 16gb, 30$ more than S7, I wanted to buy it when I saw the US price but then I remembered how EU gets screwed everytime

posted on 28 Mar 2016, 12:05 4

7. oozz009 (Posts: 520; Member since: 22 Jun 2015)


Not really, because unlike Apple, their S-mini series never did sell well and Samsung never put it's best specs in them anyhow.

posted on 28 Mar 2016, 12:07 13

9. kkmkk (Posts: 495; Member since: 06 May 2013)


maybe this time they will make an s7 compact instead of mini . if you understand what i mean

posted on 28 Mar 2016, 12:30 10

15. Finalflash (Posts: 3216; Member since: 23 Jul 2013)


They're guaranteed to seeing as how Samsung is copying Apple move for move.

posted on 28 Mar 2016, 17:55 3

39. HugoBarraCyanogenmod (Posts: 1225; Member since: 06 Jul 2014)


If you want to know why iPhone se sell well in China, it's not because of 4 inch screen, it's because of Apple typical pricing marketing.

Iphone se 64GB A9 chip 2GB ram 12mp cam $499
Iphone 6 16GB A8 chip 1GB ram 8mp cam $549

Obviously Apple is trying to boost 4inch popularity, by cannibalise iPhone 6 sales. Why entertain a8 chip device when you can sacrifice big screen for a9 chips higher RAM better camera yet 4x of storage?

If Samsung can't sell well for mini version, should blame for their pricing not as tricky as Apple. It won't sell if it price higher than galaxy s6

Many people would like to sacrifice big screen for a cheaper price and higher spec.

posted on 28 Mar 2016, 12:51 3

20. Wiencon (Posts: 1922; Member since: 06 Aug 2014)


What kkmkk said
So far every "Mini" series were sh.t, only Z Compact are worth their price

posted on 28 Mar 2016, 11:56 4

2. haneef4u (Posts: 34; Member since: 06 Sep 2012)


I ain't buying this shhhhh..

posted on 28 Mar 2016, 11:57 4

3. ryq24 (Posts: 739; Member since: 17 Oct 2011)


Initial demand will be great but long term I don't think this phone with do well. 4" is just too small nowadays.

posted on 28 Mar 2016, 12:25 13

12. nctx77 (Posts: 2095; Member since: 03 Sep 2013)


Last week, you didn't think it would sell at all. Keep moving that goal post!

posted on 28 Mar 2016, 12:31

16. Finalflash (Posts: 3216; Member since: 23 Jul 2013)


He learned that from the iFans I bet.

posted on 28 Mar 2016, 12:45 3

18. therealestmc (Posts: 353; Member since: 23 Jul 2012)


That's exactly what many want. I think it will be a success.

posted on 28 Mar 2016, 11:58 2

4. tyrionTheWise (unregistered)


Surprise surprise.

posted on 28 Mar 2016, 12:00 3

5. refillable (Posts: 1047; Member since: 10 Mar 2014)


I personally don't see the reason of buying this, others might, but only a very minor group of people. Others who buy this phone for no good reason probably buy it because it's the cheapest Apple smartphone. Should I care about this? That depends...

posted on 28 Mar 2016, 12:04

6. oozz009 (Posts: 520; Member since: 22 Jun 2015)


Cool PA, so you do read the comments section after all. Good job on posting this (+1). Better late than never ;)

posted on 28 Mar 2016, 12:07 1

8. nctx77 (Posts: 2095; Member since: 03 Sep 2013)


Wow! This was just in China?

posted on 28 Mar 2016, 12:08 14

10. darkkjedii (Posts: 22071; Member since: 05 Feb 2011)


Damn Apple, not bad at all. Smart move on the beefed up 4 incher.

posted on 28 Mar 2016, 12:08 1

11. oozz009 (Posts: 520; Member since: 22 Jun 2015)


I'm sure by next week (or this one), Apple will announce that they have already sold more than 5 million units for their weekend sales.

posted on 28 Mar 2016, 12:26 7

14. nctx77 (Posts: 2095; Member since: 03 Sep 2013)


When you add in the rest of the world, it sure will hit 5 million. That's huge for a flagship let alone a 4 inch base model.

posted on 28 Mar 2016, 12:25 2

13. fatexo (Posts: 221; Member since: 21 May 2010)


I still think space gray is the best looking

posted on 28 Mar 2016, 16:22 2

35. AlikMalix (Posts: 6291; Member since: 16 Jul 2014)


It's because of the solid black screen instead of white bezels and ugly black rectangle in the middle.

posted on 28 Mar 2016, 17:03

36. Wiencon (Posts: 1922; Member since: 06 Aug 2014)


Exactly, I am surprised so few people get annoyed by this tiny black bezel, if it wasn't there I would pick silver version but now space gray is the best

posted on 28 Mar 2016, 12:40 1

17. Sondae (Posts: 279; Member since: 02 Jan 2013)


Not bad at all. There are many people who use 4inch then.

posted on 28 Mar 2016, 12:46

19. Subie (Posts: 955; Member since: 01 Aug 2015)


"some smaller retailers are offering the new 4-incher at a discount or at a smaller premium than normal" Would be interesting to know what those discounts actual are, and in dollars.

posted on 28 Mar 2016, 13:01 1

21. oozz009 (Posts: 520; Member since: 22 Jun 2015)


Good Job on the name too. Had they called it Iphone 5SE instead I'm sure it would had made quite a difference to their overal sales since it would had made it sound outdated. iPhone Special Edition suits it just fine.

posted on 28 Mar 2016, 13:04 6

22. Mercedes-Benz (banned) (Posts: 403; Member since: 18 Jan 2015)


Many users of this site will probably bash it and hate on it but I actually think its prerty great that Apple made a supercharged version of the 5S !
Judging by the pre orders amount quite a number of people agreed with me too

posted on 28 Mar 2016, 13:30 3

23. Jimrod (Posts: 1404; Member since: 22 Sep 2014)


Yup, I had an argument with someone "in the business" on here the other day who says there was literally NO interest from customers in the SE... I said he was full of s**t. I'm glad it's working out, higher specced smaller phones will benefit the customer's choice and bring new competition, it's about time they made a resurgence.

posted on 28 Mar 2016, 13:46 2

24. Mercedes-Benz (banned) (Posts: 403; Member since: 18 Jan 2015)


I used a note 3 which I find is too big .
Was using a oneplus one until it broke and I had to send it back to the factory . used an iPhone 6 and was surprised with Much I like its size more !
A small phone and a tablet is the way to go

posted on 28 Mar 2016, 14:10

25. fyah_king (Posts: 503; Member since: 22 Jul 2013)


I am not surprise at all by this. The Chinese people are in love with anything American. For example, Buick is like the #1 selling brand there.lol

posted on 28 Mar 2016, 14:24 3

26. nodes (Posts: 747; Member since: 06 Mar 2014)


i hope this sparks Android OEMs to make small high-end smartphone.
more options are better.

4.3" would be pretty sweet, have been carving for ages!

posted on 28 Mar 2016, 14:29 3

27. cnour (Posts: 976; Member since: 11 Sep 2014)


Apple is a very smart company. A 4 inch old design phone is killing the other smartphones including S7 and S7 edge. Hahahahaha

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