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CNBC: Apple iPhone SE draws 3.4 million pre-orders in China; Rose Gold and Gold models lead the way

Posted: , by Alan F.

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CNBC: Apple iPhone SE draws 3.4 million pre-orders in China; Rose Gold and Gold models lead the way
According to financial cable channel CNBC, Apple has rung up 3.4 million pre-orders of the new 4-inch Apple iPhone SE in China. The same report reveals that the most popular colors are Rose Gold and Gold. Apple is said to be aiming the iPhone SE at emerging markets like China, India, Russia, and Brazil where the price of a full-sized iPhone can be prohibitive. Apple also hopes to get business from the large number of iPhone users who want a 4-inch screen, but would like to have up-to-date hardware on their phone. The last 4-inch models made by Apple were the Apple iPhone 5s and Apple iPhone 5c.

The new iPhone SE features the same A9 chipset employed by the Apple iPhone 6s and Apple iPhone 6s Plus. It also comes with the same 12MP rear camera found on the iPhone 6s, and uses a long press to activate Live Photos. In addition, the phone is equipped with an NFC chip which allows it to work with mobile payment service Apple Pay.

Despite the pre-orders, some Chinese retailers are saying that the iPhone SE doesn't offer anything revolutionary. As a result, while past iPhone models sold at a premium to Apple's suggested retail price, some smaller retailers are offering the new 4-incher at a discount or at a smaller premium than normal.. Based on CNBC's numbers, JD.com has received pre-orders for 882,295 units while Suning has tallied 1,709,427 pre-orders. 889,668 iPhone SE reservations have been made through Gome.

The Apple iPhone SE will launch this coming Thursday, March 31st. In the U.S., the 16GB model is priced at $399, with the 64GB unit available for $499.



source: CNBC via AppleInsider

48 Comments
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posted on 28 Mar 2016, 11:52 4

1. Wiencon (Posts: 1704; Member since: 06 Aug 2014)


Great, now Samsung will surely make S7 Mini or Alpha 2, at least I hope so

Here SE costs 580$ for 16gb, 30$ more than S7, I wanted to buy it when I saw the US price but then I remembered how EU gets screwed everytime

posted on 28 Mar 2016, 12:05 4

7. oozz009 (Posts: 458; Member since: 22 Jun 2015)


Not really, because unlike Apple, their S-mini series never did sell well and Samsung never put it's best specs in them anyhow.

posted on 28 Mar 2016, 12:07 13

9. kkmkk (Posts: 447; Member since: 06 May 2013)


maybe this time they will make an s7 compact instead of mini . if you understand what i mean

posted on 28 Mar 2016, 12:30 10

15. Finalflash (Posts: 2711; Member since: 23 Jul 2013)


They're guaranteed to seeing as how Samsung is copying Apple move for move.

posted on 28 Mar 2016, 17:55 3

39. HugoBarraCyanogenmod (Posts: 974; Member since: 06 Jul 2014)


If you want to know why iPhone se sell well in China, it's not because of 4 inch screen, it's because of Apple typical pricing marketing.

Iphone se 64GB A9 chip 2GB ram 12mp cam $499
Iphone 6 16GB A8 chip 1GB ram 8mp cam $549

Obviously Apple is trying to boost 4inch popularity, by cannibalise iPhone 6 sales. Why entertain a8 chip device when you can sacrifice big screen for a9 chips higher RAM better camera yet 4x of storage?

If Samsung can't sell well for mini version, should blame for their pricing not as tricky as Apple. It won't sell if it price higher than galaxy s6

Many people would like to sacrifice big screen for a cheaper price and higher spec.

posted on 28 Mar 2016, 12:51 3

20. Wiencon (Posts: 1704; Member since: 06 Aug 2014)


What kkmkk said
So far every "Mini" series were sh.t, only Z Compact are worth their price

posted on 28 Mar 2016, 11:56 4

2. haneef4u (Posts: 31; Member since: 06 Sep 2012)


I ain't buying this shhhhh..

posted on 28 Mar 2016, 11:57 4

3. ryq24 (Posts: 681; Member since: 17 Oct 2011)


Initial demand will be great but long term I don't think this phone with do well. 4" is just too small nowadays.

posted on 28 Mar 2016, 12:25 13

12. nctx77 (Posts: 1637; Member since: 03 Sep 2013)


Last week, you didn't think it would sell at all. Keep moving that goal post!

posted on 28 Mar 2016, 12:31

16. Finalflash (Posts: 2711; Member since: 23 Jul 2013)


He learned that from the iFans I bet.

posted on 28 Mar 2016, 12:45 3

18. therealestmc (Posts: 152; Member since: 23 Jul 2012)


That's exactly what many want. I think it will be a success.

posted on 28 Mar 2016, 11:58 2

4. tyrionTheWise (unregistered)


Surprise surprise.

posted on 28 Mar 2016, 12:00 3

5. refillable (Posts: 1038; Member since: 10 Mar 2014)


I personally don't see the reason of buying this, others might, but only a very minor group of people. Others who buy this phone for no good reason probably buy it because it's the cheapest Apple smartphone. Should I care about this? That depends...

posted on 28 Mar 2016, 12:04

6. oozz009 (Posts: 458; Member since: 22 Jun 2015)


Cool PA, so you do read the comments section after all. Good job on posting this (+1). Better late than never ;)

posted on 28 Mar 2016, 12:07 1

8. nctx77 (Posts: 1637; Member since: 03 Sep 2013)


Wow! This was just in China?

posted on 28 Mar 2016, 12:08 14

10. darkkjedii (Posts: 19349; Member since: 05 Feb 2011)


Damn Apple, not bad at all. Smart move on the beefed up 4 incher.

posted on 28 Mar 2016, 12:08 1

11. oozz009 (Posts: 458; Member since: 22 Jun 2015)


I'm sure by next week (or this one), Apple will announce that they have already sold more than 5 million units for their weekend sales.

posted on 28 Mar 2016, 12:26 7

14. nctx77 (Posts: 1637; Member since: 03 Sep 2013)


When you add in the rest of the world, it sure will hit 5 million. That's huge for a flagship let alone a 4 inch base model.

posted on 28 Mar 2016, 12:25 2

13. fatexo (Posts: 213; Member since: 21 May 2010)


I still think space gray is the best looking

posted on 28 Mar 2016, 16:22 2

35. AlikMalix (Posts: 4817; Member since: 16 Jul 2014)


It's because of the solid black screen instead of white bezels and ugly black rectangle in the middle.

posted on 28 Mar 2016, 17:03

36. Wiencon (Posts: 1704; Member since: 06 Aug 2014)


Exactly, I am surprised so few people get annoyed by this tiny black bezel, if it wasn't there I would pick silver version but now space gray is the best

posted on 28 Mar 2016, 12:40 1

17. Sondae (Posts: 276; Member since: 02 Jan 2013)


Not bad at all. There are many people who use 4inch then.

posted on 28 Mar 2016, 12:46

19. Subie (Posts: 424; Member since: 01 Aug 2015)


"some smaller retailers are offering the new 4-incher at a discount or at a smaller premium than normal" Would be interesting to know what those discounts actual are, and in dollars.

posted on 28 Mar 2016, 13:01 1

21. oozz009 (Posts: 458; Member since: 22 Jun 2015)


Good Job on the name too. Had they called it Iphone 5SE instead I'm sure it would had made quite a difference to their overal sales since it would had made it sound outdated. iPhone Special Edition suits it just fine.

posted on 28 Mar 2016, 13:04 6

22. Mercedes-Benz (Posts: 332; Member since: 18 Jan 2015)


Many users of this site will probably bash it and hate on it but I actually think its prerty great that Apple made a supercharged version of the 5S !
Judging by the pre orders amount quite a number of people agreed with me too

posted on 28 Mar 2016, 13:30 3

23. Jimrod (Posts: 845; Member since: 22 Sep 2014)


Yup, I had an argument with someone "in the business" on here the other day who says there was literally NO interest from customers in the SE... I said he was full of s**t. I'm glad it's working out, higher specced smaller phones will benefit the customer's choice and bring new competition, it's about time they made a resurgence.

posted on 28 Mar 2016, 13:46 2

24. Mercedes-Benz (Posts: 332; Member since: 18 Jan 2015)


I used a note 3 which I find is too big .
Was using a oneplus one until it broke and I had to send it back to the factory . used an iPhone 6 and was surprised with Much I like its size more !
A small phone and a tablet is the way to go

posted on 28 Mar 2016, 14:10

25. fyah_king (Posts: 186; Member since: 22 Jul 2013)


I am not surprise at all by this. The Chinese people are in love with anything American. For example, Buick is like the #1 selling brand there.lol

posted on 28 Mar 2016, 14:24 3

26. nodes (Posts: 681; Member since: 06 Mar 2014)


i hope this sparks Android OEMs to make small high-end smartphone.
more options are better.

4.3" would be pretty sweet, have been carving for ages!

posted on 28 Mar 2016, 14:29 3

27. cnour (Posts: 542; Member since: 11 Sep 2014)


Apple is a very smart company. A 4 inch old design phone is killing the other smartphones including S7 and S7 edge. Hahahahaha

posted on 28 Mar 2016, 14:32

28. PhoneCritic (Posts: 648; Member since: 05 Oct 2011)


Can anyone confirm if this is actual pre-orders or reservations? As pre-orders involve actually fund exchanges and reservations do not entail an exchange of funds but just names placed in a queue.

Anyway, good for Apple as they met a demand it seems. Hopefully this wil push the other OEM s to place flagship Hardware in their Mini devices instead of stripping them down.

posted on 28 Mar 2016, 14:52 7

29. ctdog4748 (Posts: 24; Member since: 05 Mar 2016)


And Apple didn't need to give away VR headsets and subsidize BOGO deals and give away free watches and battery packs and STILL the iPhone 5SE pre-orders have been great.

posted on 28 Mar 2016, 15:15 1

30. PhoneCritic (Posts: 648; Member since: 05 Oct 2011)


Apple doesn't need to it has the iconic name. Its American and as much as I hate to admitted most every other nation ( third world) see it as a success symbol like GM, Ford, Dodge, Pepsi, Coke Cola, Levi Jeans etc.. and these people want to posses some of what is considered forbidden by owning a tiny bit of Americana. They watch all our movies and see all of our reality stars and then log on to FB and Twitter and what do they see Apple products being marketed. Like it or not Apple knows how to advertise and market its products.

posted on 28 Mar 2016, 15:24

32. PhoneCritic (Posts: 648; Member since: 05 Oct 2011)


All the other Manufactures like Samsung, HtC, Sony, Motorola (Lenovo), etc.. are fighting this Great American Experience. which is a tough thing to beat. You have to fight the great Historical rivalry between to Steve Jobs and Bill Gates ( two who the world attribute the whole PC revolution to ). Xerox Parc, IBM Silicon Valley - man the whole thing started right here in the good old USA and who doesn't want to own something that says America. Though the resounding irony is that its all manufactured in these third world countries and by mostly Apples biggest competitor. That is the whole jolting paradox of it all.

posted on 29 Mar 2016, 01:24

43. catze86 (Posts: 502; Member since: 07 Dec 2015)


Now I understand why my Tab 2 stuters alot. It has TI OMAP as proccesor. The only American product I never ever complaint is Boeing. I did admit, american realy know how to market its products. They know how to market their s**ty products. Especially their cars... hehehe
There are tons better movies out there. There are reasons why they are not as famous as American movies is because they spoke different languages and not made in hollywood and came from different races.
IMO

posted on 28 Mar 2016, 16:01

34. sissy246 (Posts: 527; Member since: 04 Mar 2015)


But stores are doing BOGO on iphones. It's not Samsung giving the stuff away, it's the stores.
Are these just orders or are they actually paid for pre-orders.
It makes since that they will do good at first but once the few that are left that want a small iphone have one sales will slow down a lot or almost stop.

posted on 28 Mar 2016, 15:22 3

31. MrHate (Posts: 213; Member since: 09 Feb 2015)


I wonder what happened to 90% of PhoneArena after seeing this news. Can't for the final blow when Sammy will announce their new S7 compact.

posted on 28 Mar 2016, 15:32

33. PhoneCritic (Posts: 648; Member since: 05 Oct 2011)


Well they have all produced minis before so it's really nothing new to them - remember the S5 mini the HTC Mini Sonys Mini. With the exception of Sony I think this will force the other manufactures to just put flagship features and parts into their mini's - in other words not stripping them down so much. However this is totally new territory for Apple and we cant make the statement that Samsung is copying Apple? No it would have to be the other way around and it would go as well for Apple making a 5 inch iPhone. Lets be fair.

posted on 28 Mar 2016, 21:50 1

41. AlikMalix (Posts: 4817; Member since: 16 Jul 2014)


How's making a 4" iPhone a "new" territory for Apple? And hows making a 4" flagship spec device "not a new" territory for Samsung or any manufacturer (except Sony)?

Yes Samsung got the crown to make phablets a normal thing (they got a dose of redicule even from me in the past). But "mini" versions were junked by their manufacturers - Apple built one that competes with flagships today.

I am ticked off that Apple didn't even try to change the exterior a bit - they could have gone with same body (even same design) but 4.3" screen with FT - and charge extra $50-$75 to offset the cost and sell even more devices than the SE.

posted on 28 Mar 2016, 17:08

37. DmitrLP (Posts: 182; Member since: 18 Sep 2015)


Those people in those poor countries will buy (cause now they can afford it) it to show off they have an Iphone, how pitiful.

posted on 29 Mar 2016, 01:27

44. catze86 (Posts: 502; Member since: 07 Dec 2015)


Those poor people are actualy richer than you believe, because they will buy it with higger than original price without a second thought.

posted on 28 Mar 2016, 17:16 3

38. Zylam (Posts: 649; Member since: 20 Oct 2010)


Samsung fans must be upset. The good news is now we will see some serious mini phones and not some snapdragon 4xx/6xx garbage.

Nice work apple! Tons of people love the 5 design, in black, this thing is a beauty and a beast from the inside.

Sorry Samsung fans, must be heartbreaking. Please use the regular blind followers/isheep consolation words to help yourselves move on.

posted on 28 Mar 2016, 21:21

40. Fire5 (Posts: 270; Member since: 13 Feb 2015)


Garbage also sold. congratulations iSheep back to 2012 anyone with a smartphone xiaomi mi5 has a future. unlike that thing 4 "screen HD Lol pathetic. but there are no options in Apple just that thing angua SE

posted on 28 Mar 2016, 21:53 1

42. AlikMalix (Posts: 4817; Member since: 16 Jul 2014)


IBet you it will bench faster than most Recent flagships from ______ manufactuer. And no one will care about resolution - because no one cared with 5s.

posted on 29 Mar 2016, 04:50

45. bugsbunny00 (Posts: 1981; Member since: 07 Jun 2013)


i thought s7 compact is S7.. over s7 edge.

posted on 29 Mar 2016, 06:31

46. j2001m (Posts: 2755; Member since: 28 Apr 2014)


It's not selling in the uk at all

posted on 29 Mar 2016, 09:42

47. TechieXP1969 (Posts: 7788; Member since: 25 Sep 2013)


Only 3M? That's not a lot considering the regular models sold 10M+ on pre-order.
That's also small considering China has 1B people living in just one city.
But free money for a phone that cost them $0 to make. Cha Ching!

posted on 29 Mar 2016, 16:42

48. HumbleJ06 (Posts: 29; Member since: 10 Aug 2015)


Put this into context. The Xiaomi Mi5 had over 16 million pre-orders in China earlier in the same month. The Mi5 is similar in price at $415, has a Snapdragon 820 processor, 128 GB storage, with a screen size of 5.15. Not saying the iPhone SE is a bad device but Xiaomi is doing better pre-order numbers than the iPhone SE. But people are calling the iPhone SE a hit.

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