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Bada Bing Bada Boom - Nokia branding to replace Bing Maps on all devices

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Bada Bing Bada Boom - Nokia branding to replace Bing Maps on all devices
Nokia and Microsoft promised they will be working to replace the backend of Bing Maps with Nokia's map technology in May last year, and Stephen Elop now says this will result in Nokia branding of the default maps app on all smartphones that currently use Bing Maps.

Bing Maps features are currently powered by Navteq's mapping services anyway, which is owned by Nokia, so it shouldn't be that hard to merge the backend with Nokia Maps, which are more comprehensive, useable, and offer a greater variety of additional services than Bing Maps in its current state.

CEO Stephen Elop confirmed the upcoming Nokia branding for Microsoft's Bing map service in an interview, saying:

You'll starting seeing the word 'Nokia' on a map that you get from Microsoft properties over a period of time. Even if you are on a BlackBerry device, who recently said they were going to start using Bing Maps. Part of the relationship we established with Microsoft is that we are clearly placing a bet on the Windows Phone platform. [In return] they are placing a bet on our location-based platform: mapping, navigation and so forth.

In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia. We did that for important reasons as we had the better mapping assets so it made sense. But it also creates some balance in the relationship with Microsoft.

So when time passes, we will start to see the Nokia brand pop up out of the box on Windows Phone handsets from manufacturers as varied as Samsung, which also makes WP devices, and RIM, which uses Microsoft's Bing search and mapping technology, as per last year's agreement.

source: Pocket-lint

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posted on 19 Jan 2012, 06:29

1. chunk1x (Posts: 248; Member since: 25 Jun 2011)


Why Bing?

posted on 19 Jan 2012, 07:15 3

3. eaxvac (Posts: 328; Member since: 15 Jan 2012)


why troll?

posted on 19 Jan 2012, 07:27 1

4. chunk1x (Posts: 248; Member since: 25 Jun 2011)


Nokia maps was good so why change to Bing?

posted on 19 Jan 2012, 08:15 4

5. remixfa (Posts: 13902; Member since: 19 Dec 2008)


they didnt. learn to read. they are replacing bing maps on WP7 handsets with nokia maps... not the other way around.

posted on 19 Jan 2012, 08:41

7. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


BINGo.

posted on 19 Jan 2012, 06:41 4

2. jubbing (Posts: 150; Member since: 20 Aug 2008)


Hm... interesting. It'll only make sense for this to happen once they actually IMPLEMENT Nokia map technology with (or into) Bing Maps.

posted on 19 Jan 2012, 08:16 3

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


So does this mean all WP7 handsets are going to get full nokia maps with the 3d tech, offline mode, ect? If so, then great!

posted on 19 Jan 2012, 08:52 4

9. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


No, that is not what was stated. More than likely, Nokia Maps will be provided to every WP device...but Nokia Drive will only be provided free of charge to Nokia devices. Recall, Nokia Drive is the app that provides turn by turn navigation and some other real time location services. Though I would imagine Nokia will open up subscriptions to non-Nokia WP devices. Lastly, Nokia Maps does have the advantage...along with Nokia Drive...of not requiring a data connection to work. The maps are loaded onto the device, as well as the voice nav. The only thing a data connection is needed for are the real time updates (traffic, etc.).

posted on 19 Jan 2012, 08:43 1

8. quintell843 (Posts: 4; Member since: 10 Jan 2012)


Yes!!!!!!

posted on 19 Jan 2012, 12:51 1

10. Whateverman (Posts: 3189; Member since: 17 May 2009)


The question for me is will HTC and Samsung allow a Nokia branded navigation on their devices or will the protest? Sure, iOS currently has Google Maps, but its branding is very descrete.

Meh, who knows? May not be such a big deal at all.

posted on 19 Jan 2012, 15:17

11. -RVM- (Posts: 329; Member since: 19 Oct 2011)


Will it will add a value for their smartphones, so i don't think they should protest.

posted on 19 Jan 2012, 20:47 1

12. Whateverman (Posts: 3189; Member since: 17 May 2009)


How so? The Nokia name isn't exactly aspiring much confidence nowadays.

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