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Apple's 1-year warranty practice found "unacceptable" in the EU

Posted: , by Ray S.

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Apple's 1-year warranty practice found
Oops, it looks like EU officials don't really like the game Apple's playing with its warranty messages. The company has been advertising and selling its products with only 1-year warranty, when the laws in the EU provision at least a 2-year warranty for such goods. Because of that, the European Union will be investigating whether or not Apple is playing by the rules or it's making customers purchase its AppleCare protection plan if they want additional protection.

EU Justice Commissioner Viviane Reding has reportedly sent the following message to member nations:

Apple prominently advertised that its products come with a one-year manufacturer warranty but failed to clearly indicate the consumers’ automatic and free-of-cost entitlement to a minimum two-year guarantee under EU law. These are unacceptable marketing practices.

As a matter of fact, Apple has already been fined in Italy for advertising only 1-year warranty for its iPhones, iPads and others, and selling AppleCare instead of informing users that they have legal right to free two-year warranty. Earlier in the year, the Italian government has even threatened Apple of shutting it down in the country if it did not pay its fines, so this whole thing's certainly not a joke.

If the investigation continues and finds out that Apple is continuing with its frivolous practices, we guess the company will be facing a much heavier fine this time around.

source: Gigaom

31 Comments
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posted on 01 Oct 2012, 09:20 14

1. ddeath (Posts: 161; Member since: 14 Apr 2012)


Applecare... for your money only.

posted on 01 Oct 2012, 09:30 24

5. chunk1x (Posts: 248; Member since: 25 Jun 2011)


More like Appledoes'ntcare.

posted on 01 Oct 2012, 09:45 17

8. hung2900 (Posts: 793; Member since: 02 Mar 2012)


No. Ive said that Apple focuses on product, not profit.
You can see that you have to pay "just" $29 for lightning adapter, and do not have to care about "cheap quality chiness micro USB cable" like other phones. Apple "only" cares about user's experience, like their fancy 5th row, fancy map and fancy build quality.

posted on 01 Oct 2012, 10:25 3

12. ZEUS.the.thunder.god (unregistered)


lol +1 for you. and yet we have like zillion articles here on PA telling us how great as a company apple is, and how they dont care for money but for consumers.

posted on 01 Oct 2012, 10:37 2

14. Vinayakn73 (Posts: 119; Member since: 05 Oct 2011)


blah blah blooooosh. fussssssss Dhooooom. flussssss. kat pat dusssssssss

posted on 01 Oct 2012, 11:43 6

19. PhenomFaz (Posts: 1067; Member since: 26 Sep 2012)


hey go troll somewhere else or your a$$ will be mine to own!

posted on 01 Oct 2012, 11:44 9

20. PhenomFaz (Posts: 1067; Member since: 26 Sep 2012)


Oh c'mon guys...apple care is unacceptable? Really? Really?
I think the whole stinkin' company is unacceptable!

posted on 01 Oct 2012, 18:23 2

28. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)


apple is always breaking rules in EU.. example, the standard micro usb . all smartphone must have micro usb standard connector. but apple charging them £15 / €19 ($25) which should be free because of the rule in EU

posted on 01 Oct 2012, 09:25 18

2. FoneAddict (Posts: 202; Member since: 05 Jul 2011)


Apple should provide 2 years warranty as standard. When you consider how expensive iPhones can be (£550 out of contract) it's the least a consumer deserves for such an expensive purchase.

posted on 01 Oct 2012, 09:27 17

3. PAPINYC (Posts: 2273; Member since: 30 Jul 2011)


Apple = iDeceptiVe.

Hooray for the EU! Now they should investigate that little timer that Apple installs on all its' logic boards; you know, the one that, somehow, after the first year (3 if you have Apple MiSCare) is programmed to kill the iDevice, leaving the owner with no other alternative but to go out and buy a brand new replacement.

posted on 01 Oct 2012, 09:31

6. Kostas_13 (Posts: 43; Member since: 07 Sep 2012)


I believe that this is common practice for every maker.
Well, not exactly after warranty expires, but after a random number of days/months...

posted on 01 Oct 2012, 09:30 15

4. IHateApple (banned) (Posts: 122; Member since: 26 Sep 2012)


Another reason to never ever buy "the iPhone".

posted on 01 Oct 2012, 09:38 9

7. timtimity (Posts: 196; Member since: 13 Aug 2012)


Glad they're being investigated. Especially considering how expensive the insurance is for iPhones.

posted on 01 Oct 2012, 10:15 3

11. Royal.Troll. (banned) (Posts: 2; Member since: 29 Sep 2012)


well said.

posted on 01 Oct 2012, 16:23

27. Droiddoes (unregistered)


I loathe apple as much as the next intelligent, informed consumer, but come on now. apple care is a good service and the cheapest option for insuring a smart phone. Apple cannot innovate, build, or design a quality product for sh*t, but they do have great customer service.
Let's be fair.

posted on 01 Oct 2012, 09:48 1

9. dandare808 (Posts: 5; Member since: 03 Feb 2012)


dont know why there is a picture of a cracked screen, you wont get that repaired under the 1 year warranty let alone two! (although apple have been known to be "generous" on occasion)

posted on 01 Oct 2012, 10:36

13. -box- (Posts: 3784; Member since: 04 Jan 2012)


True, physical/liquid damage and lost/stolen devices don't fall under warranty claims, and in fact can void warranties

posted on 01 Oct 2012, 11:12

16. hybrid06339 (Posts: 23; Member since: 16 May 2012)


And in fact Apple has falsely used liquid damage as an excuse not to repair my iPod Touch. I haven't purchased an Apple product since nor will I buy one in the future.

posted on 01 Oct 2012, 11:29

18. Droid_X_Doug (Posts: 5729; Member since: 22 Dec 2010)


But now that the iP5 has such an easily repairable screen, you can get an iP5 and be secure in the knowledge that screen damage doesn't require swapping the whole device.

posted on 01 Oct 2012, 10:06 8

10. CDGMobile (Posts: 29; Member since: 26 Sep 2012)


Finally someone is going to bring Apple to court, and for good reason too. These folks at Apple are always trying to stiff the people on something, seriously have you ever seen how many people walk around with a cracked screen on their iphone its a sad sight especially because they know that theyd want it replaced but why shell out the cash especially when the next model is probably out in no time (not that they are actually taking the time to produce an item that is more durable or anything like that)

posted on 01 Oct 2012, 11:02 1

15. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)


It'll be a good move for the European economy to throw out apple, since eventually Nokia Belle and hopefully jolla will gain marketshare and thus helping out the European economy, and not to forget Sony, since they still kept their headquarters in Europe from it's marriage with Ericsson (in Sweden and London). Win win for Europe :)

posted on 01 Oct 2012, 11:46

21. nohomad (Posts: 4; Member since: 27 Apr 2012)


It's not normal to have 2 years of warranty in the EU? Or the 1 year warranty is only for the iphone? Because i have an Ipad and I got 2 years warranty :S

posted on 01 Oct 2012, 11:50 3

23. Feregorn (Posts: 5; Member since: 19 Sep 2012)


In the E.U. EVERY consummer product is obliged to come with a 2-year warranty offered by the manufacturer/reseller.

posted on 01 Oct 2012, 12:28

24. gallitoking (Posts: 4684; Member since: 17 May 2011)


I have gone 3 years and no claims.. I pay a lot for my phone and I take care of my phone, dont pay for insurance and have not needed for 3 years.. just my 2 pesos

posted on 01 Oct 2012, 14:23 5

26. Droiddoes (unregistered)


Fascinating. No one gives a sh*t about the boring details of your sad cartoon life. Go away, please.

posted on 01 Oct 2012, 21:13

29. networkdood (Posts: 6267; Member since: 31 Mar 2010)


ok, so if someone breaks their screen then the manufacturer should just fix it? I do not believe any company will simply just repair the screen, unless you are going to pay. And, as for liquid damage, lost/stolen - well, you are just s*&t out of luck as the replacement is solely on you, the consumer, nit any manufacturer.

posted on 20 Mar 2013, 09:07

31. jromy (Posts: 113; Member since: 26 Feb 2013)


None of those things were mentioned in the article...so, what exactly are you talking about? They just pointed out that apple is selling applecare to people that by law should still be under the warranty.

posted on 01 Oct 2012, 21:59

30. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Hah, how does it feel like it to wear the other shoe Apple? Finally someone got you in court and is technicaly sueing U?!?!?!?

U deserve it Apple? Now & your profits are really bitten!!!!

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