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Apple planning to open outlets inside Target in 2012?

Posted: , by Victor H.

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Apple planning to open outlets inside Target in 2012?
Apple is planning to open store-within-a-store locations this year to reach smaller metro areas. The new locations will be placed inside Target stores, according to a source in the know of Apple’s plans. The company is expected to open 25 retail locations with Target in 2012.

Comparably, though, it’s a small launch as Target itself operates 1752 stores in the States, and there are 245 Apple Stores stateside.

Apple already has some experience with the store-within-a-store model as its Apple Shops are at more than 600 Best Buy stores throughout the country.

The relationship between Apple and Target has started back in 2002, when iPods started selling across Target stores. Target has also been the third retailer after Apple and Best Buy to offer the iPad in 2010. The new model could introduce Apple’s whole lineup including MacBooks to Target.

source: AppleInsider

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posted on 06 Jan 2012, 09:24 1

1. zake892 (Posts: 12; Member since: 28 Oct 2011)


target mobile/radioshack must be pissed all they sell is iphones

posted on 06 Jan 2012, 09:38 2

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


how do u think actual corporate employees feel? they lose tons of sales to secondary sources as radio shack and them normally throw out big sales to get people to go to them.

posted on 06 Jan 2012, 12:04 1

5. nb2six (Posts: 298; Member since: 27 Apr 2011)


as a tgt mobile sales rep, I'm actually quite pleased about this. We will have somewhere to direct people who need help with replacement or "genius" service with iPhones instead of sending them 150 miles down the road to the nearest apple store.

posted on 06 Jan 2012, 09:52 1

3. simplyj (Posts: 404; Member since: 23 Dec 2009)


Seeing that Best Buy and Target are sister stores, I'm not at all surprised.

posted on 06 Jan 2012, 13:43 2

6. corporateJP (Posts: 1287; Member since: 28 Nov 2009)


That is nowhere near a true statement, friend.

The only thing these two outlets have in common is the fact that they are headquartered in Minnesota, and that is it.

posted on 06 Jan 2012, 11:01 1

4. WirelessCon (Posts: 309; Member since: 11 May 2010)


This is a smart move by Apple. They should have done this 3 years ago.

I'm not an Apple fan. Target stores are usually a nice shopping environment and have good customer service, Apple should fit right in.

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