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Apple in "crunch mode" preparing apps for Apple iPad 3 on-stage demonstration and television ads

Posted: , by Alan F.

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Sources for The Next Web told the site that Apple is now in "crunch mode," trying to get apps ready for the introduction of the Apple iPad 3 early next month. Apple is moving along at an "increased rate," lining up applications to use on the tablet for the on-stage demonstration as well as for commercials getting ready to be filmed for the third-gen Apple tablet. The report says that Apple is concentrating on showing off the Retina display of the device using "graphics-oriented applications with high-definition assets". In other words, the tech titan is seeking apps that will show off the iPad 3's screen.

Apple is also said to be sending apps it is impressed with to the adverting agency, TWBA/Chiat/Day, that is working on the television ads for the Apple iPad 3. The entire process is said to be in the "final stage" and Apple is on a tight deadline for introducing the tablet. Apple usually spends the weeks before an event viewing demonstrations from developers. The Apple iPad 2 used Garage Band, iMovie and Photo Booth to show off the device

As we told you earlier Thursday, rumors peg the resolution of the iPad 3's screen at 2048x1536 pixels. If that turns out to be true, the pixel density would be 260ppi, well below what is required to be a Retina display, thus contradicting the source for The Next Web.

source: TheNextWeb via AppleInsider

9 Comments
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posted on 09 Feb 2012, 21:54 6

1. maier9900 (Posts: 272; Member since: 17 Dec 2011)


whatever...

posted on 09 Feb 2012, 21:56 6

2. droidguy2323 (Posts: 55; Member since: 23 Sep 2011)


Doesn't matter I already sold my arm and leg to get one on day one

posted on 09 Feb 2012, 22:26 3

3. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


I like how you call it a "retina display" yet also make a disclaimer at the end of the article saying its not... My thoughts: if an iphone has retina (*human eye cant see pixels within a foot) than I think its safe to call 260ppi a retina display since holding the ipad a foot close to your face is ridiculous.

Most will hold an iPad about 2 feet away. At THAT distance you wont distinguish a pixel. So call it a retina display, after all, apple did make up the word I think that entitles them to make up the definition

posted on 09 Feb 2012, 23:16

4. Skyrim (Posts: 36; Member since: 16 Nov 2011)


There already is a definition for it...

posted on 10 Feb 2012, 06:20

7. andro. (Posts: 1971; Member since: 16 Sep 2011)


what you say is true but of course apple WILL claim otherwise,retina display will be perfect for all those drones of ifans out there who wil view their ipad with their eyes 5mm away from the screen to get the apple retina experience

posted on 10 Feb 2012, 10:55 1

9. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


And you probably love android tablets which didn't exist until Apple created a market. It's hilarious to see fandroids call Apple fans drones and then you guys go out and buy copycat products.

posted on 10 Feb 2012, 01:44 1

5. nacho69 (Posts: 21; Member since: 19 Oct 2011)


I agree, tablets are held at around 1.5'-2' away from the user, while phones are held around 10"-12" from the user. So I think it's safe to call any tablet screen with a 240PPI or higher density a Retina display. Besides, for it to have the exact same PPI as the iPhone 4/4S, it would need a screen res of 2560X1920 which would be the next step up in 4:3 display and would also be friggin expensive/unnecessary.

posted on 10 Feb 2012, 06:17

6. andro. (Posts: 1971; Member since: 16 Sep 2011)


get ready for the 'you love it'.......... 'how cool is this'..........' you want it'............ 'this changes everything again with a slightly better display'.........'apple loves you'........'you MUST buy this' speeches again at the unveiling!

posted on 10 Feb 2012, 08:41 1

8. greathero1 (Posts: 493; Member since: 13 Jun 2008)


I see somebody has a hard-on for Apple lol!

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