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Apple iPad's share of tablet based web traffic declines after Christmas

Apple iPad's share of tablet based web traffic declines after Christmas
By looking at hundreds of millions of ad impressions on its ad network, Chitika can determine the web traffic market share for mobile devices. After the Christmas holiday, the Apple iPad has seen its web share decline by 7.1 percentage points. Prior to Christmas, Apple's tablet accounted for 86% of the tablet based traffic on the web. That figure has declined to 78.86% It looks like the lower price of the Amazon Kindle Fire atracted holiday shoppers because post December 25th, the web share of the Kindle Fire increased 3.03 percentage points to 7.51%.

The Apple iPhone 5 led all smartphones in post-holiday web share gains

The Apple iPhone 5 led all smartphones in post-holiday web share gains

Other tablets found under the tree were the Samsung Galaxy 7 and 10 inch models, which  rose 1.38% to grab a 4.39% web share. That beat out the Google Nexus 7 and Google Nexus 10, which now have a 2.04% share of tablet-based web traffic after gaining .92% during the holidays. The Microsoft Surface was responsible for .40% of tablet related web traffic after a .17% gain since Christmas for the Windows RT powered tablet. Besides the Apple iPad,the only other tablet listed by Chitika has having lost web traffic share after December 25th was the BlackBerry PlayBook which slumped .02% to .68%.

Not all of the news was bad for Apple. The Apple iPhone 5 had the largest increase by any smartphone in web traffic share, 1.11%. The Apple iPhone 5 currently is responsible for 8.27% of smartphone-related web traffic. Right behind the iPhone,the Samsung Galaxy S III tacked on 1% to control 4.29% of smartphone originated web traffic. The Samsung GALAXY Note and the Samsung GALAXY Note II had a small .17% increase in web share after the holiday, to 1.02% While the Samsung GALAXY Note II showed gains in web share during the holidays, its competitor, the HTC DROID DNA had no gain and controls a negligible .01% of smartphone web traffic.

source: Chitika via TUAW

The winners and losers of web traffic market share this Christmas
The winners and losers of web traffic market share this Christmas

The winners and losers of web traffic market share this Christmas


13 Comments
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posted on 02 Jan 2013, 18:52 2

1. papss (unregistered)


That's still a staggering number

posted on 02 Jan 2013, 18:53 1

2. Ninetysix (Posts: 1678; Member since: 08 Oct 2012)


Almost 79% traffic from one device is nothing to sneeze at.

posted on 02 Jan 2013, 18:54 6

3. MichaelHeller (Posts: 2691; Member since: 26 May 2011)


79% of web traffic. Chitika only gets data from websites that have its ads, so its numbers don't include app data.

posted on 02 Jan 2013, 19:34 7

5. tedkord (Posts: 5249; Member since: 17 Jun 2009)


Nor do they take into account user agent spoofing. Many Android surfers set their various browsers to desktop mode, and so do not register as android in web stats. (My main browser, Dolphin HD, shows up as Safari on a Mac when set to desktop.

posted on 02 Jan 2013, 19:56 2

8. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Yeah, if they recorded a decline, imagine if they could figure out the devices that are spoofing....probably be a 15% decline at least.

posted on 02 Jan 2013, 23:40

12. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


even w/a 15% decrease...the gap is still like the Grand Canyon, so however you slice the pie the biggest piece goes to iPad (according to their data).

posted on 02 Jan 2013, 19:20 1

4. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


M$ RT was a moderate flop :)

posted on 02 Jan 2013, 19:37 2

6. papss (unregistered)


No one got it rolling on their first try except Apple... Give M$ credit for a VERY solid first effort instead of always bashing..

posted on 02 Jan 2013, 19:57

9. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


M$ never got it right. First VISTA 7 now VISTA 8 ... or do we need to got back to Cake on face era? Now trying to lock down HW to run just WIN8.

posted on 02 Jan 2013, 19:55

7. droiddomination (Posts: 203; Member since: 01 Dec 2011)


Charraples slow demise. Windows needs to let google in if they want to survive.

posted on 02 Jan 2013, 20:28 1

10. rudlie (Posts: 182; Member since: 13 Mar 2012)


A lot of people were on vacation during holidays cause the traffic was down

posted on 02 Jan 2013, 22:36

11. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


And surely it will be declining even more™®©

posted on 03 Jan 2013, 06:32

13. AeroPrime (Posts: 173; Member since: 21 Feb 2011)


Awww i think santa knows a bad apple.

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