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Apple applies for patent that lets a device sell itself

Posted: , by Alan F.

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Apple applies for patent that lets a device sell itself
A patent application from Apple entitled "Active Electronic Media Packaging" has been discovered by Apple Insider. The patent is for an active packaging system that would send power and content to a device that is sealed in its packaging and on display in a store, so that it can show off features and display content to prospective buyers. The idea is to eliminate labels and other forms of advertising that is placed on a device and let the product sell itself.

Apple's plan for active packaging

Apple's plan for active packaging

Because most packages do not offer a way to externally charge the device inside, Apple's plan is to use an RF power transmitter to send power to the packaging, which might also double as a receiver. This eliminates the need to physically connect a power supply to each display. And by sending the power to the packaging, it means that there is no need to have the device itself recharge without a wire. This means that no additional technology would have to be built into the device which would increase its size.
"Although typical packaging for an electronic media device may be designed to adequately protect the device from shock or damage, the packaging is extremely limited in other respects. For example, the ability to fully view or interact with the electronic media device while still inside the packaging is severely limited in most packaging designs. Although unobtrusive packaging designs have been developed, these designs typically do not allow electronic media devices to be interacted with while inside the packaging."-Apple's patent filing

The packaging would also allow the device to receive firmware updates while in the store, still sealed inside the packaging. The patent was filed last December by Apple's new technologies manager Michael Rosenblatt. Rosenblatt's group filed 42 patents related to the Apple iPhone and Apple iPad over a period of two years.

source: AppleInsider

24 Comments
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posted on 05 Apr 2012, 18:17

1. jove39 (Posts: 1206; Member since: 18 Oct 2011)


Hmmm...clever move

posted on 05 Apr 2012, 19:05 3

2. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)


Haha wow only Apple would have this kind of patent.

posted on 05 Apr 2012, 19:22 2

3. leucine (Posts: 4; Member since: 05 Apr 2012)


Looks like they are just patenting random things. This isn't even feasible.

posted on 06 Apr 2012, 08:06 1

20. leucine (Posts: 4; Member since: 05 Apr 2012)


Keep the downvotes coming. I know more about RF than most of you will ever hope to, this is my lifeblood. The reason(s) as to why it not feasible are numerous, and there are other wireless power transfer application better suited for this particular scenario.

But I'm just an internet commenter like you, except I work in direct support DoD USAF for a major Defense contractor. I don't expect you to take my word on it, just go do some research.

Disclaimer: I have no vested interest towards any cellular companies, the above was not a baseless fanboy shot at Apple. I use whatever phone has the best hardware, OS/brand is irrelevant to me.

posted on 09 Apr 2012, 19:55

24. nexumus (Posts: 19; Member since: 09 Apr 2012)


That's silly. You should know best hardware doesn't nessecerily mean best performance. Hardware is only as good a the software pushing it.

posted on 05 Apr 2012, 19:24 5

4. InspectorGadget80 (Posts: 5639; Member since: 26 Mar 2011)


ENOUGH WITH THESE USELESS PATENS APPLE. You're THE WORLD'S BIGGEST TROLL

posted on 05 Apr 2012, 19:30 5

5. Skidro13 (Posts: 53; Member since: 27 Jul 2010)


I wouldn't say its useless. In fact, I think its a pretty cool idea... Apple is still the biggest troll, that is very much true.

posted on 05 Apr 2012, 19:37 2

6. leucine (Posts: 4; Member since: 05 Apr 2012)


Well in theory it could work, but this type of wireless energy transfer is still in it's infancy and a very long ways off. Perhaps they are just planning way ahead.

posted on 06 Apr 2012, 02:58

19. Luuthian (Posts: 184; Member since: 09 Sep 2011)


Well yeah, that's the idea. If the patent goes through it will force other companies to either license the tech or find a different way of achieving the same thing. Either way, they're hindering other companies from accomplishing similar methods of sale.

But yeah, of course it's too expensive and incomplete to impliment today. Apple is securing the future.

posted on 05 Apr 2012, 20:19

7. Mandroid (Posts: 209; Member since: 22 Feb 2012)


"The idea is to eliminate labels and other forms of advertising that is placed on a device and let the product sell itself."

Noooooo, the idea is to eliminate salespeople. God dam apple, they sure do not like to pay their employees eh?

Plus, most iPeople can barely make a call or even do basic operations on their devices, this...this won't end well.

posted on 05 Apr 2012, 20:37 1

8. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


*oh god could it be possible that apple actually made something useful and intuitive?*

*god no let me find a terrible excuse to diss them with for no apparent reason*

you think they are doing this to kill of THEIR OWN EMPLOYEES WHO ARE NECESSARY FOR SELLING APPLE PRODUCTS

posted on 06 Apr 2012, 12:59

22. Mandroid (Posts: 209; Member since: 22 Feb 2012)


Are you stupid? Serious question, not trying to be a jerk, I honestly believe you may be stupid to make such a, well. stupid statement. Why else would apple do it other than to eliminate employees? Just to be "nice"?

posted on 06 Apr 2012, 13:37 1

23. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


haha no i am not.. i see how u think this could replace store employees but it isnt anywhere near that.. it cant answer questions or ring up sales.. it is just something to make the device look pretty and more alluring...

i guess u were just looking at it differently but i see that now-- still i dont think it can replace employees by any means

posted on 05 Apr 2012, 21:35

9. axllebeer (Posts: 260; Member since: 05 Apr 2011)


The best way to sell fruit is to grow better fruit. Then it will sell itself. :)

posted on 05 Apr 2012, 23:54

10. cncrim (Posts: 419; Member since: 15 Aug 2011)


As such as i love wireless charge technology, as now that technology still 5 to 10years away and Apple already want to patent. On theory it should work, will it work in real life is diffirent story.

posted on 06 Apr 2012, 00:16

11. RORYREVOLUTION (Posts: 2870; Member since: 12 Jan 2010)


Apple applies for a patent that allows your device to flush your toliet for you.

posted on 06 Apr 2012, 00:23

12. Whateverman (Posts: 3158; Member since: 17 May 2009)


Wasn't there another company already doing this? The wireless charging, data transfer, the whole nine? This just sounds very familiar.

posted on 06 Apr 2012, 00:35

13. RORYREVOLUTION (Posts: 2870; Member since: 12 Jan 2010)


@whateverman just like how they werent the first one to have slide to unlock yet were instantly granted it despite having no research done.

posted on 06 Apr 2012, 00:50

14. Whateverman (Posts: 3158; Member since: 17 May 2009)


LOL...Good point!

posted on 06 Apr 2012, 01:07 1

16. matthewtylerhickman (Posts: 11; Member since: 22 Mar 2012)


Yeah, Samsung announced a while back that they were working on incorporating it into their Galaxy S3 phones. Supposedly you can charge your phone up to 6 feet away. Its a technology called "e-coupled" Check it out

posted on 06 Apr 2012, 01:09

17. matthewtylerhickman (Posts: 11; Member since: 22 Mar 2012)


I can't voice my opinion now? what did i say that violated any of the terms and conditions? This moderator must be an apple fan boy... smh theyre everywhere nowadays. :P

posted on 06 Apr 2012, 01:14

18. matthewtylerhickman (Posts: 11; Member since: 22 Mar 2012)


I think its pretty ridiculous that apple wants to save a buck on advertising at the expense of months worth the wear and tear on your device before you even open the box... Why on earth would anyone want to buy a phone that has been running non stop, with the screen on(probably max brightness because thats the default) for 40+ days on the store shelf.... No thank you, why not just buy a display model/open box/refurbished iphone... Its the same thing right? Maybe I'm wrong?

posted on 06 Apr 2012, 12:36

21. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


Now all Apple needs is a device that manufactures itself patent and they can just site there and collect the checks.

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