use an RF power transmitter to send power to the packaging, which might also double as a receiver. This eliminates the need to physically connect a power supply to each display. And by sending the power to the packaging, it means that there is no need to have the device itself recharge without a wire. This means that no additional technology would have to be built into the device which would increase its size.
The packaging would also allow the device to receive firmware updates while in the store, still sealed inside the packaging. The patent was filed last December by Apple's new technologies manager Michael Rosenblatt. Rosenblatt's group filed 42 patents related to the Apple iPhone and Apple iPad over a period of two years.